PMA 2003
In September last year Phase One announced the up-coming release of the Phase One H 25. Henrik Hakonssen, CEO at Phase One states: “Our commercial knock-out: the Phase One H 25 is on schedule and will be released in July 2003 exactly like we promised in September. Many photographers have already shown a huge interest in the product, and the first orders have already been placed.”
Best in every class: 6, 11, 16, 22: The Phase One H 25 is the camera back for the commercial photographer, to whom quality and workflow are equally important. Phase One’s mission is to always deliver the best image quality within every CCD sensor class and the new H 25 with a 22 megapixel CCD and imaging area of 1.4 x 1.9”/ 36 x 48 mm is no exception. On top of this, the H 25 delivers moiré free images and a broader dynamic range that any other camera back.
“We made a promise to our customers a long time ago that if you buy a Phase One digital back you can be absolutely sure that it delivers the best image quality in its sensor class”.
40 captures per minute! Quality is not everything professional photographers often face tight deadlines and it is therefore equally important that their digital workflow is optimized for high volume production. To meet this demand the H 25 is based on an entirely new high performance hardware platform that has a huge affect on the overall productivity of the back i.e. capture rate and raw-file handling. The H 25 will become the industry’s benchmark both in terms of image quality and productivity.
No need to wait for the new release: “It is essential for our business that we produce a camera back that targets new segments within commercial photography and at the same time is available as an attractive upgrade for our huge and loyal customer base. Professional photographers, who wish to buy Phase One should not put their decision on hold due to a new release. Therefore, we offer them a unique upgrade opportunity: Buy an H 10 or H 20 now and upgrade to an H 25 later and we’ll only charge the price difference between the two backs.”, says Henrik Hakonsson.
The Phase One H 25 mounts on Hasselblad 6x6, Mamiya RZ and large format cameras via Phase One's FlexAdaptor.
The Phase One H 25 starts shipping in September 2003. Suggested retail price is $29,990.00.
71242 Phase One H 25 for Hasselblad
71244 Phase One H 25 for Mamiya RZ
