Eye-Fi iPhone Application

The new application will let users aggregate all of their photos – from both an iPhone and a digital camera - into organized folders on a computer and to one of 25 online photo sharing and social networking Web sites. iPhone users who own an Eye-Fi card can download the free application from Apple’s App Store upon release.

“Whether you’re snapping pictures on-the-go with an iPhone or capturing life’s important moments with a digital camera, Eye-Fi will offer one easy way to manage and share all your photos – without docking a gadget or fussing with software,” said Jef Holove, CEO for Eye-Fi. “We are solving another real-world frustration for anyone who takes photos with both devices.”

Using the Eye-Fi application, users can select which iPhone photos to upload and where to share them. As with the Eye-Fi Explore card, photos taken on an iPhone can be automatically tagged with information about where the picture was taken. Users can then view geotagged photos on a digital map and organize photos by location.

About Eye-Fi

Eye-Fi and Evernote partnership

Evernote and Eye-Fi have announced a partnership. Users of Eye-Fi’s wireless SD memory card can now automatically upload photos from their digital camera directly into their Evernote accounts, where images containing printed or handwritten text will be indexed and made searchable.

Evernote adds the images to the user’s collection of notes and memories and makes them available on their desktop, the Web or a mobile phone, where they can be searched and organized.

“Evernote helps consumers capture and search for anything they want to remember from their real and digital lives - from business cards and white board notes, to wine labels and receipts,” said Phil Libin, CEO of Evernote. “There has never been a simpler way to get high-quality images into Evernote than with a point-and-shoot digital camera. It literally takes one step: snap the photo and Eye-Fi does the rest automatically.”

Users can uploading hi-resolution photos through Eye-Fi and tap into Evernote’s convenience of searching and cataloging the images. Now, no extra steps are required between taking a picture and having it become automatically searchable through Evernote.

“Eye-Fi aims to make it easier to capture and share life’s memories,” said Jef Holove, CEO of Eye-Fi. “Now we’re helping people use their cameras to capture everyday information they want to remember. The combined power of Eye-Fi and Evernote means that now anyone who owns a digital camera can have a photographic memory.”

Eye-Fi’s products range from $79-$129 and can be purchased at Apple Retail Stores, Best Buy and major online retailers.

About Evernote Corporation - Evernote allows users to easily capture information in any environment, using whatever device or platform they find most convenient, and makes this information accessible and searchable at any time, from anywhere. Evernote is available on the Windows, Mac, Web, iPhone, Windows Mobile, and other devices. For more information visit: www.evernote.com

About Eye-Fi

Online Photos Destinations support Eye-Fi

Eye-Fi Card allow users to automatically upload photos from their digital camera directly to 17 online photo sharing, printing, social networking and blogging sites.

Eye-Fi users are free to select from popular online photo destinations including KODAK Gallery, Shutterfly, Wal-Mart, Snapfish, Photobucket, Facebook, Webshots, Picasa Web Albums, SmugMug, Flickr, Fotki, TypePad, VOX, dotPhoto, Phanfare, Sharpcast and Gallery.

“We’ve eliminated the hassle and made it simple for users to do more with their photos,” said Ziv Gillat, co-founder and vice president of marketing and sales for Eye-Fi. “By partnering with 17 of the top online photo destinations, we’re giving users the greatest choice and flexibility to do what they want with their photos — from posting to a blog, printing them for relatives, or sharing them online with friends.”

“KODAK Gallery is committed to helping people tell their stories and we are thrilled that the new Eye-Fi Card will help people free their pictures from their cameras so they can share them with friends and family,” said Mark Cook, worldwide director of marketing for KODAK Gallery. “We’re excited that our customers can now spend less time dealing with the upload process and more time creating beautiful and meaningful personalized holiday items like cards, calendars, photo books, and more.”

Eye-Fi users can also choose from top social networking, digital media and blogging sites including Photobucket, Facebook, TypePad and VOX.

“User-generated content is now a defining feature of the online experience, especially when it comes to linking and sharing that content across social networks,” said Alex Welch, president of Photobucket, one of the Web’s most popular creative hubs. “Eye-Fi has made it even easier for Photobucket users to express themselves, and share photos with their community of friends and family.”

About Eye-Fi, Inc.

About Eastman Kodak Company - Kodak is the world’s foremost imaging innovator. With sales of $10.7 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using KODAK solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on KODAK technology to uniquely tell their story through moving or still images. More information about Kodak is available at http://www.kodak.com/

About Photobucket - Photobucket is one of the Web’s most popular hubs for managing media. Photobucket’s users upload, link to, share and search for billions of personal photos, graphics, and videos every day. The company was founded in 2003 and acquired by Fox Interactive Media, Inc., a division of News Corp., in July 2007. The company is headquartered in Denver, Colo. with offices in Palo Alto, Calif., and is available online at http://photobucket.com/