ALPA Anniversary Edition 70 Years ALPA and 20 Years ALPA 12 Medium Format System

ALPA launches the ALPA Anniversary Edition Set commemorating 70 years of ALPA as brand and 20 years ALPA 12 Medium Format System

ALPA Anniversary Edition

Image by SCANDERBEG SAUER

Presented for the first time in the dark days of the early 1940’s by Pignons SA, the registration of the ALPA brand took finally place on 19th February 1946. Originating from the Swiss watchmaking industry they produced legendary 35mm cameras made in Switzerland. After some turbulences in the 1990's Ursula Capaul and Thomas Weber bought the ALPA brand on 29th February 1996 and revived and repositioned it as modular medium format platform. ALPA of Switzerland and the ALPA 12 medium format system were born.Therefore ALPA of Switzerland celebrates today and in 2016 both its 20th anniversary in medium format with the ALPA 12 platform and its 70th birthday as a camera brand.

In order to commemorate this anniversary, ALPA launches a special edition of its very first medium format model - the ALPA 12 SWA. Paying tribute and bridging the last 70 years the ALPA Anniversary Edition is dedicated to analog photography with its 6x9 roll film back and a special edition of the Rodenstock/ALPA HR Alpagon 5.6/70 mm lens which suits perfectly also the most recent digital backs up to 100 MP today. Nevertheless, due to its high modularity the ALPA 12 cameras can be used both analog and digital (third party digital back not part of the delivery).

ALPA Anniversary Edition

Image by SCANDERBEG SAUER

ALPA Anniversary Edition 70 Years ALPA and

20 Years ALPA 12 Medium Format System

ALPA Anniversary Edition 70 Years ALPA and

20 Years ALPA 12 Medium Format System

The ALPA Anniversary Edition Set is strictly limited to 20 units representing 20 years of ALPA 12 Medium Format System. It gets delivered with all special edition ALPA 12 SWA body, Rodenstock/ALPA HR Alpagon 5.6/70 mm with additive manufactured lens hood, ALPA/Linhof 6x9 roll film back, ALPA viewfinder and various unique accessories like light meter with also additive manufactured holder, ground glass and high-end dark cloth in a special edition case and Fujilfilm Acros 100 roll film - ready to use.

Each buyer will be provided with a personal ALPA Anniversary Edition Set certificate. It is available from today at a professional price of CHF 19,960 (ex works Switzerland).

The Anniversary Edition Set will be shown at the ALPA stand B21 in hall 2.1 during Photokina 2016 taking place from 20 - 25 September in Cologne.

ALPA will inform continuously on further new products shown at Photokina 2016 in Cologne.

ALPA Capaul & Weber Ltd.
www.alpa.ch

Mamiya DL28 Digital Camera System

In medium format digital photography, price and performance are usually at opposite ends of the digital spectrum. Normally you have to pay more – a lot more – for better quality, performance and features, certainly for the latest technology. The new Mamiya DL28 Digital Camera System try to changes that way of thinking.

The Mamiya DL28 Digital Camera System offers professional features and benefits found in much more expensive cameras. For example, even though the DL28’s resolution is an impressive 28 Megapixels, its large sensor allows a pixel size of 7.2 microns, producing images with unmatched richness and color accuracy, low noise, and striking highlight and shadow detail. Its 3.5-inch (diagonal) screen is the largest in the industry and offers a bright, high-contrast touch screen that is ideal for outdoor or indoor work.

The DL28 marries the professionally proven Mamiya camera system to the innovative 28 megapixel Aptus-II 6 Digital Back from Leaf - a system capable of unrivaled performance, image quality and value. The 645AFD III body has a new coreless motor for faster, more accurate autofocusing and an enhanced interface system that provides total communication between the camera, lens and digital back. The 645AFD III and Leaf Aptus-II 6 Digital Back work as an integral unit so you’ll never miss the action.

With 16-bit capture, 12 stop dynamic range and an ISO range of 50-800, the Mamiya DL28 is a full featured professional digital solution that allows photographers to focus on creating the image and not worrying about the technology. The 28 MP back provides raw files of 53Mb, and 16 bit TIFF files in excess of 159 Mb – ensuring that you’ll have the information needed for virtually any size reproduction.

Compact flash media storage makes it easy to shoot untethered on location or in the studio. You can also use the included firewire cable and Leaf Capture 11.2 software to shoot directly to your computer. And the latest Leaf Capture software allows other people - in the field or in the studio - to view your creativity on their iPhones as you continue shooting!

Mamiya DL28 launch: November 2008. MAP price is $14,999.

Sinar back eMotion75 digital medium format

Sinar has revamped the eMotion75 digital back, giving it a bigger and better display as well as impressive high ISO capabilities

As of now all Sinar eMotion 75 digital backs ship with updated hardware parts that drastically augment its performance in terms of image quality and handling.

A newly designed circuit board has been implemented which improves image quality considerably. High ISO images are now clearer than ever. The upgraded eMotion75’s are also fitted with a new 2.5’’ TFT display that boasts a resolution of 163 dots per inch.

This 18bit display is not only 15% bigger than its predecessor it is also brighter and has a higher contrast range. This optimizes image viewing in bright light situations.

Using these State of the art components it was possible to keep the price tag as it was.

Contact your local Sinar dealer for information on how to upgrade your Sinarback eMotion75.

Photo (c) Sinar - All rights reserved

Carl Zeiss medium format lenses ZV Classic

Carl Zeiss ZV Classic Lenses – Limited Special Edition for the V System

With a limited high-quality special edition of lenses for three different focal lengths, Carl Zeiss offers enthusiasts of the Hasselblad V system a special treat. The series is limited to 1,000 lenses for each of the focal lengths. Each lens receives a certificate with the edition number and is delivered with a leather case and an attractive presentation box. The company thus honors one of the most popular professional systems for traditional medium format photography.

Dr. Winfried Scherle, Vice President of the Camera Lens Division at Carl Zeiss, emphasizes that “the Hasselblad system holds a special place at the summit of camera technology. We are proud to have been active contributors to this success for more than 50 years. With this special series, enthusiasts of this proven system receive three high-quality products that recall the first ZEISS lenses for the V bayonet, but are state-of-the-art medium format lenses."

This special series covers three of the most popular focal lengths of this system: the wide-angle classic Distagon T* 4/50 ZV, the universal macro lens Makro-Planar T* 4/120 ZV and the Sonnar T* 4/180 ZV, popular for portrait photography.

They are outstanding examples of value-retaining, high-performance optics featuring extraordinary, elegant stability. Thanks to their excellent imaging properties, these lenses are also ideal for digital photography. The robust, all-metal mounts guarantee mechanical precision. The noble, silver satin finish underscores the high-quality of these lenses and recalls memories of the first Carl Zeiss lens for the V system introduced in 1957.

The lenses of the ZV Classic series will be incrementally available at authorized dealers from May 2008 and on the Carl Zeiss homepage www.zeiss.com/photo

Distagon T* 4/50 ZV €4150 Makro-Planar T* 4/120 ZV €3850 Sonnar T* 4/180 ZV €3850 (All prices include German sales tax.)

Photo: Carl Zeiss AG - All rights reserved

Bronica Camera SQ-Basic - SQ-B

New Bronica Camera SQ-Basic - SQ-B

A new Bronica camera, the SQ-Basic, was unveiled at the Photo Marketing Association - PMA annual trade show. The camera is a simplified version of the popular 6x6 format SQ-Ai, and is targeted towards students and advanced professionals not needing some electronic features. This is the first new product introduced in the US since Tamron Co., Ltd. purchased Bronica last July, and Tamron Industries, Inc. assumed the US distribution of the line on February 1, 1996.

As the name suggests, the SQ-Basic, or SQ-B, has basic mechanical features that allow the camera to sell at a lower price range than the feature-packed SQ-Ai. The SQ-B accepts all of the original "S" and "PS" lenses, as well as a special 80mm PS/B lens made specifically for the camera. This lens is paint-coated, or alumite finished, similarly to the PG lenses for the GS-1, or the original "S" series, giving it a classy black matte color.

The SQ-B is a perfect choice for students who are being trained to use cameras without buil -in AE metering. The SQ-B will accept all of the SQ finders, including the AE, but does not activate the metering capability of any of these finders. Advanced pros who currently use their own specialized hand held meter will appreciate this more direct and cost effective approach.

The shutter release is completely mechanical, letting the user fire the camera with standard release at 1/500th second if the battery is unavailable, or exhausted. Normal shutter speeds range from 1/500th down to 8 seconds. The film winding crank is the SQ/SQ-A type, and the SQ-B will also accept Bronica's unique Speed Grip. In addition, it is mechanically compatible with all viewfinders (without AE features), backs, inserts (both 120 and 220), and focusing screens.

The SQ-B is packaged in an exclusive display box as a standard kit consisting of the Bronica SQ-B main camera body, a gold-imprinted SQ-B 120 film back without ISO dial, the new Zenzanon PS-B 80mm F/2.8 lens, and the SQ-B waist level finder. These components are not available individually as part of the marketing strategy.