Phase One - Mamiya - Strategic Alliance

Phase One and Mamiya forms strategic alliance to develop innovative, open platform-based medium format digital camera systems and solutions for professional photographers The alliance builds on both Mamiya and Phase One’s medium format technology expertise and deep understanding of the uncompromising demands of the modern professional photography market. The agreement includes technology-sharing and intellectual property assets as well as sales and marketing co-operation. The first new camera system will be introduced in the first quarter of 2008. “Phase One and Mamiya together are committed to equipping photographers with what they need to surpass even their most passionate visions and enjoy the process,” said Henrik Hakonsson, CEO of Phase One. “Phase One is committed to open modular systems thus supporting photographers’ full freedom of choice.” “With this alliance, Mamiya and Phase One together are ushering in a new chapter for photographers,” said Tsuyoshi Tsutsumi, CEO of Mamiya Digital Imaging. “As a team, we have access to all the software and hardware competences which are needed to further develop unique digital camera solutions in the coming years, including new feature combinations not in the market today.”

Phase One Microsoft Strategic Alliance

Microsoft and Phase One Form Strategic Alliance to Improve Digital Photography Solutions Microsoft Corp and Phase One will work together to develop solutions for the Microsoft Windows platform that further innovation in the digital photography space. The alliance combines Phase One’s industry expertise with Microsoft’s widely used platform technology and includes technology sharing and intellectual property assets as well as joint marketing. “Microsoft and Phase One are joining forces to develop solutions for the Windows platform that meet the sophisticated needs of professional and ‘prosumer’ photographers,” said Kostas Mallios, general manager of the Rich Media Group at Microsoft. “Today’s announcement is another example of Microsoft’s commitment to our customers and the digital imaging industry.” Microsoft has a strong record of making investments in digital imaging technology for Windows Vista, HD Photo, Photosynth, Digital Image Suite and other products that provide superior solutions for professional photographers and enthusiasts alike. The alliance builds on Microsoft’s focus in the digital imaging market by ensuring that professional-quality tools for the Windows platform are accessible enough for enthusiasts. Phase One has a deep knowledge of the industry, having built software that streamlines the image-capture and post-production process for 14 years. “Professional photographers are always looking for ways to reduce the amount of time they spend in front of the computer,” said Henrik Hakonsson, CEO of Phase One. “At the same time, enthusiasts want professional-quality tools but don’t want to be bogged down with features and functions they won’t use. We believe our combined expertise in digital imaging technology will help address these unmet needs to the benefit of our digital back customers and our digital SLR software customers.” Related Post Phase One and Mamiya Digital Imaging Strategic Alliance