moofe: a source of backplates and HDRIs captured simultaneously for CG productions

Photo Agencies News: moofe at Photokina 2010

moofe was founded in response to a growing demand for high quality photography specifically prepared for use in CGI in the advertising and marketing sectors.

Some of the biggest automotive brands in the world have chosen moofe for their image needs, taking advantage of an inspiring and ever-growing collection of imagery, skilfully composed by experienced photographers. They search the world to identify visually stunning locations, then capture them in their entirety to provide the most diverse imagery around. All locations are photographed from a wide range of angles and come complete with a high dynamic range image (HDRI) at the same time. moofe can also be commissioned by a client, who has a location in mind that moofe does not have available, to create a custom moofe shoot, making any location in the world possible.

Co-founders Douglas Fisher and Carl Lyttle, both highly respected and award winning photographers in their own rights, bring to moofe their knowledge of the commercial photography sector spanning the last 30 years. From this experience they have made moofe a source of inspiration and imagery for creative use.

How does moofe work?

Clients seeking imagery for use in a range of media come to moofe for inspiring background imagery to show off computer generated 3D models, for example cars, to their full potential. Every moofe image comes with a high dynamic range image (HDRI), shot at the same time and location as the CG-ready backplate. An HDRI contains extra information to help CG artists accurately reproduce factors that would have been present had the model been placed in the scene in reality, like reflections and lighting. This ensures the resulting image is as authentic and realistic as possible.

Who uses moofe?

Major brands including Audi, BMW, Ford, GM, GMC, Hyundai, Nissan, Toyota and Volvo, have all used moofe imagery in a range of uses including print and press advertising to online media and TV commercials.

moofe is based in Soho, London. www.moofe.com

Celartem Technology acquire Extensis

Extensis Press Release - Companies Plan Expansion of Products for Creative Professionals

Portland, Oregon - September 10, 2002 - Extensis, Inc., a leading developer of software for creative professionals and digital imaging market, today announced that the company has been acquired by Celartem Technology USA, Inc., which is wholly-owned by Celartem Technology Inc. (NASDAQ-J:4330), a Japan-based technology company focused on the creative professional and asset management markets. Extensis, a long-time fixture within the creative professional market, has been a wholly owned subsidiary of ImageX, Inc. (NASDAQ:IMGX) since 2000. The company employs 66 people based in Portland, Oregon and the United Kingdom.

Strong Synergies Between Celartem and Extensis

Celartem sees strong synergy between their technologies and Extensis' success with creative professional workgroups. Extensis shares Celartem's focus on the design, production, and workgroup side of the print equation. Additionally, Extensis' existing distribution channels and development efforts, coupled with Celartem's investment and technology, will put the combined company in a strong position for future growth.

"Over the past year, Extensis has maintained consistent profitability coupled with climbing revenues, which has positioned us for continued growth," said Craig Keudell, General Manager of Extensis, Inc. "The synergy we gain with Celartem will enable us to further invest in the creative professional market and bring our users more of the exciting products that they have come to expect."

Contingent on the closing of the deal, Extensis will maintain its existing management team as well as their operations in both Portland and the UK. Craig Keudell, currently General Manager, will take on the role of CEO of Extensis, Inc., reporting to the Celartem USA board of directors.

"Celartem's core technology for imaging is a perfect match with the Extensis brand, their products and their customer base," said Osamu Ikeda, President of Celartem USA. "By combining technologies from both companies, we see an opportunity to provide new products that will revolutionize the way creative organizations perform their everyday work."

Terms of the Deal

Celartem Technology USA has agreed to acquire Extensis, Inc. from ImageX, Inc. for $9 million in cash proceeds, with up to an additional $2.0 million due over the next two years if certain revenue targets are met. The sale represents an estimated gain of approximately $2.8 million to $3.8 million, to be recognized upon closing in September 2002. In the second quarter 2002, Extensis' domestic and international product launches fueled a 14 percent growth in revenue over first quarter 2002 revenues.