06/01/96

Canon USA at CES 1996

Canon USA at CES 1996

Canon U.S.A., will showcase its complete line of 35mm cameras at the annual Winter Consumer Electronics Show (CES) in Las Vegas. In addition to its popular line of EOS 35mm SLR cameras and best selling Sure Shot series of lens shutter cameras, Canon will also showcase its newest digital technology utilizing the EOS System 35mm SLR format.

"Canon's extensive product line offers both retailers and consumers every type of camera to meet their individual needs," said Ted Ando, director and general manager of the Canon Camera Division. "Our diverse line of SLR and lens shutter cameras offer consumers high quality optics and features at varied price-points. And our line of EOS digital cameras offer solutions to the integration of imaging with computers, printers and copiers fulfilling the increasingly sophisticated demands of our consumers," added Ted Ando.

Canon EOS System

The Canon EOS System is currently the most popular SLR camera system among professional and advanced photographers. The EOS System consists of five cameras, including the newly introduced Elan IIE with Eye-Controlled autofocus, and the EOS Rebel X and Rebel XS, the most popular 35mm SLR model currently on the market. The EOS System is also supported by more than 45 lenses and hundreds of dedicated accessories.

Canon EOS*DCS Digital Cameras

Canon has utilized the advanced imaging technology of its EOS line of 35mm SLR cameras to develop a series of digital cameras. Working in conjunction with Eastman Kodak, Canon has established itself as a leader in digital imaging technology with the introduction of the Canon EOS DCS*3 and EOS DCS*5 digital cameras. Available in three versions for color, black-and-white and infrared, the digital camera offers photojournalists and sports photographers an expanded range of imaging options while maintaining all the advantages of the conventional EOS System and its supporting line of accessories. Other applications for the digital camera include scientific research, industrial analysis, medical imaging and law enforcement. The camera uses a removable PCMCIA storage disk, and flash memory cards, for recording images.

The new Canon EOS DCS*1 digital camera features a 3060 x 2036 pixel CCD imager that delivers a total resolution of 6 million pixels. The EOS DCS*1 is also based on the EOS-1N camera body and accepts all EOS System accessories.

Sure Shot Line of Lens Shutter Cameras

Canon's line of Sure Shot lens shutter cameras have become a symbol of quality and simplicity among consumers. The line of Sure Shot cameras includes several models ranging from the Sure Shot Snappy to the high-quality Z115.

CANON U.S.A., Inc.
www.usa.canon.com