The Print Media Academy of Heidelberger Druckmaschinen AG (Heidelberg) was opened in April 2000 and has since established itself as a communication platform for the print and media industry and as a meeting point for visitors from the Rhine-Neckar region and the city of Heidelberg.
The Print Media Academy received over 25,000 visitors in its first year. This figures does not include around 8000 course participants. Heidelberg's product training courses are particularly popular. The Academy offers a total of five modules: management training, product training, Print Manager Advanced Course, training courses for all Heidelberg employees, and seminars, forums and congresses. This event and training center for the graphic arts industry provides existing and prospective customers with the means to obtain practical training in the very latest market requirements.
Illustration: Heidelberger Druckmaschinen AG, Heidelberg, Germany
However, the Print Media Academy is more than just a meeting point for the graphic arts industry. It also serves as a point of focus for a whole range of cross-industry forums and congresses. On average, the Print Media Academy hosts an event every second day. It already has bookings well into the start of 2003. The rooms are used for press conferences, industry events, art and culture events, photo shoots and video recordings. By way of example, the Print Media Academy played host to Heidelberg's city tour guides, the Business Managers' Congress organized by the Chamber of Trade and Industry, the Members Association of Heidelberg University, and a "1st Tuesday" meeting by young entrepreneurs.
The company is expecting a further 30.000 visitors by April next year. In addition to a wider choice of subjects for the management training courses, Heidelberg also plans to extend the Print Manager course. Places on the new Winter Semester 2001 can now be booked. Course participants do not require a university or college degree and, upon completion, will receive a Heidelberg certificate instead of an MBA (Master of Business Administration). Detailed information on the courses available at the Print Media Academy is available from www.heidelberg.com.
