15/02/96

APS Konica JX400 Color Print Film

Advanced Photo System Konica JX400 Color Print Film 

Konica Corporation announces the introduction of its new Konica JX400 Color Print Film. Fulfilling all the standard specifications of the new Advanced Photo System, the new film will be available with 15, 25, and 40 exposures as of April 22, 1996.

The new film will be ISO 400, a speed which has established a firm position for itself in the conventional 135 film market based on its all-around convenience for taking pictures. Although the frame size of the new film, at 16.7mm x 30.2mm is approximately 58 percent of the area of conventional 135mm film, resultant print quality is as good as conventional prints.

Konica JX400 Color Print Film embraces Konica's latest film technologies and satisfies the attractive features of the new Advanced Photo System.*

- The new, smaller film cartridge enables the development of even smaller-sized compact cameras
- The cartridge fits into the camera only one way; the right way.
- The new film allows you to select from among three print formats - C for 2:3 format, H for 9:16 format and P for 1:3 format - each time you shoot.
- The magnetic layer on the new film can record picture-taking information and some of the information such as messages and date can be printed on the back of each print.
- Advanced Photo System prints are returned with the film in its original cartridge along with a convenient positive image index print.
- The film, returned in its original cartridge, is easy to handle and file.

The new film comes in a sophisticated eye-catching purple and black package designed to express the film's high grade and quality. Inside, a barrier bag rather than a plastic canister, is used to minimize packaging size.

Konica JX400 Color Print Film is but one of the full range of Advanced Photo System products offered by Konica. Such products as single-use cameras, compact cameras, photofinishing equipment and related materials are also offered in Advanced Photo System standards to satisfy the diversified requirements of various customers for the joy of photography.

*The features of the Advanced Photo System vary with the sophistication of cameras and photofinishing services.

Konica Corporation, Tokyo - February 13, 1996