Canon EOS IX7 APS SLR Camera

Canon EOS IX7 APS SLR Camera

Continuing its commitment to the Advanced Photo System format (APS), Canon has introduced the stylish EOS IX7, a second single lens reflex (SLR) camera that incorporates the benefits of the full range of EOS EF lenses plus the creative possibilities of the Advanced Photo System.

As stunning in design as the EOS IX, the EOS IX7 is Canon's smallest and lightest SLR camera, easy to use and highly portable, weighing just 360g. It incorporates a complete set of IX functions - mid-roll film change, IX data exchange, drop-in loading and print format selection - alongside new features such as print quantity setting and a versatile title printing function.

The EOS IX7 combines these functions with Canon's EOS features including nine AE modes, three point autofocusing with six zone evaluative metering, automatic or manual focus point selection, focus point indicator, built-in TTL automatic light adjustment and a built-in retractable flash with TTL automatic exposure compensation.

As with the EOS IX, Canon's first Advanced Photo System SLR, the EOS IX7 uses the EF lens mount system, so it can be used with all EF lenses and accessories that are available for 35mm EOS cameras.

Two new lenses have also been launched at this time, with compact lightweight design specifically for the EOS IX7. The EF 22-55mm f/4-5.6 USM lens features a replica aspherical lens for ultra-wide-angle coverage up to 22mm and a focal length equivalent to 28mm to 69mm in 35mm format. Whilst the EF 55-200mm f/4.5-5.6 USM lens provides a high magnification zoom ratio alongside a standard range (equivalent to 69mm to 250mm in 35mm format). Both lenses retain compatibility with the EOS series of 35mm format cameras.

Canon EOS IX7 - Ultra Compact

Weighing just 360g, the EOS IX7 is 18% lighter and slightly narrower than the EOS IX. This makes the camera ideal for those demanding a portable and attractive SLR camera.

Canon EOS IX7 - Advanced Photo System Features

In addition to all the IX features available on the EOS IX, Canon has added two new functions to the EOS IX7; print quantity and title selection.

A print quantity setting enables users to select the number of prints of each shots (from 0 to 9) either before or after taking the picture. Using this feature, the number of extra prints of a picture can be recorded immediately so the photographer does not have to remember how many are required.

The title selection feature gives users the option to select from up to 100 titles from 12 languages for a single frame, sequence of pictures or whole film. Titles are printed on the back of the picture.

Canon EOS IX7 - Focusing

A three point auto focus system enables the camera to focus on off-centre subjects. The focus point can be selected automatically or manually. Focus mode (One Shot or Al-Focus) is set automatically. A focus point indicator in the lower margin of the LCD viewfinder and on the external LCD panel enables the photographer to check on which part of the image the camera is focusing.

Canon EOS IX7 - Exposure Control

Metering, compensation and exposure control are identical to that of the EOS IX, except that the maximum shutter speed range is from 30 to 1/2000 of a second and the x-sync speed 1/125 seconds.

Nine AE modes give users the option of a variety of automatic exposure options for flexibility as well as full manual operation.

Canon EOS IX7 - Flash

A built-in retractable TTL auto pop-up flash includes a red-eye reduction function, has a zoom reflector giving coverage for lenses as wide as 22mm, has guide number of 10m at ISO 100 and is compatible with the E-TTL flash system.

Canon EOS IX7 - Film Loading

In addition to easy drop-in loading, the EOS IX7 features a cartridge cover safety lock.

The EOS IX7 with EF22-55mm USM lens is available from April at a price of £400 in UK.

CANON UK

www.canon.co.uk

Nikon Pronea 6i APS SLR Camera

Nikon Pronea 6i Advanced Photo System single lens reflex (SLR) camera

Nikon Pronea 6i APS SLR Camera

(c) Nikon

Nikon introduces the new Pronea 6i, Nikon's first Advanced Photo System single lens reflex (SLR) camera. The Pronea 6i combines Nikon's renowned SLR quality and innovation with the advantages of the Advanced Photo System. It features a comprehensive selection of Nikon SLR technological advances such as 3D Matrix Metering, Focus Tracking with Lock On™ and a built-in wide-angle coverage speedlight with automatic balanced fill-flash control.

"Customers appreciate the simple operation that is associated with Advanced Photo System cameras such as Nuvis by Nikon. Features such as drop-in film loading, all-auto operation, print aspect ratio (PAR) and picture quality improvement (PQI) have quickly become popular features," said Richard LoPinto, Nikon's vice president, photo marketing division. "In the Pronea 6i, the advantages of Advanced Photo System are combined with Nikon's formidable high-performance SLR design. The result is that any photographer can make better pictures, not just through simple operation, but through the synergy of the Advanced Photo System features with the Pronea 6i's high-performance, " said LoPinto.

Pronea - Nikon's New Advanced Photo System SLR System

The name PRONEA was chosen to indicate the beginning of a newly advanced system. PRO - for forward, advanced thinking, and NEA - for the beginning of a new opportunity for photographers. PRONEA will symbolize Nikon's Advanced Photo System Single Lens Reflex system development.

A key component for Nikon designers was to ensure that the new Pronea 6i would appeal to owners of AF Nikkor optics. To accomplish this, the advanced Nikon F Lens mount was employed; this is the same lens mount that is used for Nikon's advanced 35mm SLR cameras. The result is that photographers can use all AF Nikkor lenses, including AF Nikkor optics together with a selection of Nikon's 35mm SLRs and the new Pronea 6i. In addition to the expansive AF Nikkor lens system, Nikon will also introduce a selection of three new IX-Nikkor lenses, designed exclusively for the Pronea 6i (see related release).

Great Handling

The Nikon Pronea 6i is sleek and stylish, with a new shape for easy handling. Its light weight, combined with very quiet operation, is expected to be an appealing combination for today's photographers. Added versatility comes from its extra-large, illuminated, very-easy-to-see LCD panel positioned on the camera's back. The Pronea 6i is ergonomically proportioned, making it easy to grip and comfortable to use. Operating buttons, Command Dial controls and related displays are located conveniently close to each other, and the camera's vertical neck strap connectors enhances balance when the photographer carries the camera with a strap.

A bright, easy-to-see viewfinder complements the Nikon Pronea 6i. Because the viewfinder is made with an optical glass prism, picture composition will be easy to accomplish, even under dim-light conditions. And for precise composition, what photographers see in the viewfinder corresponds virtually 100% with what appears on pictures printed at a Certified Advanced Photo System Processing Lab.

The shutter has a 4-blade front and rear curtain. Its fast flash sync speed is 1/180 second, and its complete shutter speed range is from 30 sec. to 1/4000 sec. in 1/2 EV steps.

"With the new Pronea 6i, it is easy to take the power the camera has and apply it in a creative and exciting way," said LoPinto. "The camera takes the Advanced Photo System's benefits of ease of use and picture quality improvement, and gives them a whole new meaning to make even greater pictures."

Nikon Pronea 6i Features and Performance Light Meters

The Pronea 6i features Nikon's exclusive 3D matrix metering system, which controls exposure for nuances of brightness and contrast, making it perfect for photography in quick-changing light conditions, or whenever the photographer doesn't want to (or can't take the time to) adjust exposure controls manually.

As soon as the shutter release is pressed, the meter's sensors read the scene's light pattern and evaluate it for brightness and contrast. When used with an IX-Nikkor or a D-type AF Nikkor lens, the meter incorporates exposure control information with subject-distance information for more precise exposure calculations.

The camera also includes center-weighted and spot metering for creative photographers who want more personal control. Originally developed by Nikon, center-weighted metering offers 65% center-weighted concentration of meter sensitivity to shoot backlighted portraits or large groups. Spot metering concentrates nearly 100% of the meter's sensitivity into a 2.5mm circle at the viewfinder's center. Used primarily for manual exposure control, spot metering allows photographers to make exposure readings from tiny areas of light. Exposure Control

The Nikon Pronea 6i offers a comprehensive selection of exposure control features: Vari-Program, Program, Shutter Priority, Aperture Priority and Manual exposure control. Exposure compensation with a range of +/- 5 EV in 1/2 step increments, built-in exposure/flash bracketing and built-in flash exposure compensation for use with automatic balanced fill-flash ensure a versatile range of creative control for the advancing photographer. Autofocus and Manual Focusing

The Nikon Pronea 6i's high speed, high sensitivity autofocus system features extra wide-area focus detection -- covering a 7mm horizontal and 3mm vertical area of the finder. Wide-area coverage facilitates keeping the focus detection area on moving subjects, and makes composition of off-center subjects easier to accomplish. The wide-area sensor also includes a cross-sensor at its mid-point. The entire wide-area, cross-type AF sensor operates with all AF Nikkor lenses, even those with an aperture as small as f/5.6. Subjects in light as dim as EV 0 (at ISO 200) are easily detected.

The Nikon Pronea 6i's autofocus system offers wide-area and spot autofocus, as well as Focus Tracking with Lock-On at motor speeds up to 3.3 frames per second (fps). With manual (or preset) focus, film advance speed increases to 3.5 fps. Autofocus with Focus Tracking and Lock-On assure consistently sharp focus, even in difficult changing situations. Manual focus is clearly confirmed with the built-in Electronic Rangefinder. When manual focusing is accomplished, an in-focus signal appears in the viewfinder.

Built-in Flash

The Nikon Pronea 6i's built-in speedlight incorporates many of Nikon's advanced flash and fill-flash technologies. Ultra-wide flash coverage will handle all IX-Nikkor optics, and AF-Nikkor lenses to a focal length of 20mm. The advanced built-in speedlight also enables 3D Matrix balanced fill-flash, rear-curtain sync, slow synch, red eye reduction, flash output level compensation and flash exposure bracketing.

The Nikon Pronea 6i also includes an ISO type hot-shoe which accepts compatible Nikon TTL controlled speedlights such as the advanced SB-26 and SB-27. The extra versatility and power provided by these Nikon speedlights expands the Pronea 6i's picture taking potential.

Nikon Pronea 6i's Advanced Photo System Features Magnetic Information Exchange

The Pronea 6i incorporates the Advanced Photo System's Magnetic Information Exchange (IX). This feature uses the magnetic coating on IX240 film to record specific exposure information for each picture taken. The recorded data can then be read by the photofinisher's processing equipment, enabling improvements in picture quality printing. The Pronea 6i accepts all ISO film speeds from 6-10,000. Film loading, film advance and rewind are automatically activated. Mid-roll Film Change

Nikon Pronea 6i incorporates a mid-roll film change feature. Mid-roll film change enables photographers to change IX240 film cartridges in the middle of a roll. This versatile feature enables switching to a film with different ISO to match the lighting conditions, or to dedicate a roll of film to a specific subject, switching film as the subject changes. Using the mid-roll film change feature is handled automatically by the Pronea 6i.. Basic and Advanced Modes

The Nikon Pronea 6i offers both a Basic and an Advanced mode, with each mode's functions indicated in the LCD panel. Basic Mode includes six program exposure control modes - portrait, sport, hyperfocal, silhouette, landscape and close-up. Also included in basic mode operation are print aspect ratio (PAR) selection, and print quantity -- a feature that allows users to indicate different quantities of prints to be made from the indicated negative -- auto exposure lock, self-timer and title/language selector.

With the Nikon Pronea 6i's Advanced Mode, all the basic features are available, plus the Advanced Mode features of multiple exposure; exposure compensation, for experimenting with more complex lighting variations; and exposure/flash bracketing, for creating a different "feel" with various exposures of the same scene. The Pronea 6i Advanced Mode also includes an Aperture Priority Auto Mode and Manual Exposure control mode.

Date Imprint

To help photographers remember details about their pictures, date and time can be printed on the front of the picture with the Pronea 6i PRINT function. Date and time are always printed on the back of the picture using the Advanced Photo System's IX System. Depending on the services offered by each photofinisher, other data that can be printed on the back includes lens aperture, film speed, shutter speed used, exposure metering mode, focal length and title (i.e. -- Christmas, birthday, wedding, vacation, etc.). Titles can be printed in different languages, including English, Spanish, French, Italian, German, Japanese and more. A maximum of 80 characters can be printed on the back of the photo, and the language designation can be changed at any time. PQI and PAR

In addition to data imprint, the Nikon Pronea 6i also offers the advantages of the Advanced Photo System's picture quality improvement (PQI) and print aspect ratio (PAR). Please refer to the accompanying press information for additional details about picture quality improvement, print aspect ratio, Certified Processing Labs and more. Lens Compatibility

Among Advanced Photo System SLR cameras, the Pronea 6i offers a remarkable selection of interchangeable lenses. Nikon's AF Nikkor, AF-I Nikkor and AF-S Nikkor lenses provide exceptionally versatile optical performance. The new IX-Nikkor optics are particularly appealing with their extra-compact size and light weight.

Since Pronea 6i uses a 16.7 x 23.4mm format, it will use only a center portion of the image available from an AF Nikkor lens; this will modify the effective focal length of the AF Nikkor for use with the Advanced Photo System format. When using an AF Nikkor lens, multiply the AF Nikkor's focal length by 1.25 to determine its effective focal length used with the Pronea 6i. For example, if using an AF Nikkor 50mm lens, the effective focal length with the Pronea 6i will be 62.5mm. With a 60mm Micro lens, the effective focal length will be 75mm.

Extra-Large, Illuminated Liquid Crystal Display and Viewfinder Information Display

The Nikon Pronea 6i incorporates an extra large back panel LCD. This comprehensive, easy to read LCD displays all appropriate settings for Basic and Advanced Mode shooting. Information includes: metering modes, shooting modes, focus area (wide or sport), focus modes (Single or Continuous), multiple exposure selection, all speedlight functions, a choice of three print aspect ratios (Classic, Panorama, and H-type full-frame shots) and many other important camera settings. Pronea 6i's use of a neck strap hinge is designed so the photographer can view the extra large LCD comfortably with a neck strap attached. The LCD display can be illuminated under low light conditions and will turn off automatically after a picture is taken.

The viewfinder information display is easy to see and understand. Frame lines on Nikon's BrightView focusing screen enable photographers to compose for their selection among the Picture Aspect Ratios. For low light composition, red LEDs are used around the perimeter of the screen to highlight the PAR which has been selected. Also included in the viewfinder are: metering modes, shutter speed and aperture, an analog display for manual metering, flash ready light, and exposure compensation indicators.

Quick Recall Function

The Pronea 6i incorporates Nikon's popular QR (Quick Recall) function. Photographers can easily set their favorite combinations of modes and controls. With QR the photographer can instantly recall their choice of three pre-selected combinations of favorite camera settings. For example, if a photographer enjoys low light flash photography with special motion effects, the appropriate settings can be stored into Quick Recall. QR operation is quick, easy and intuitive.

Command Dial Control

There are two command dials on Nikon Pronea 6i for convenient camera control. The Main Command Dial is easily accessed with the photographer's thumb, and is used to control selection of shutter speeds, Flexible Program and other exposure settings. The Sub-Command Dial is operated with the photographers index finger, and is used to control the aperture, print quantity order, language codes and other functions. Along with the two command dials, there are clearly identified buttons for frequently used functions which facilitate Pronea 6i's ease of use.

Additional Features

Pronea 6i can be used with Nikon's standard AR-3 (ISO Type) Cable Release which is essential for slow shutter speed or remote operation. Pronea 6i also features a ten second self timer -- great for letting the photographer get in the picture.

Batteries and Film Capacity

The Nikon Pronea 6i is powered by two (2) 123A type 3 volt batteries. Fresh batteries should power approximately 16 rolls of 40 exposure IX240 film with 50% flash pictures. Results can vary, depending on the percentage of flash pictures taken. Fewer flash pictures will result in a significant increase in battery life.

Delivery Schedule: The Nikon Pronea 6i is scheduled for delivery during December 1996. 

NIKON USA

www.nikonusa.com

Canon ELPH Advanced Photo System Compact Camera Announcement at PMA 1996

Canon ELPH Advanced Photo System Compact Camera

The Canon ELPH was announced at PMA Trade Show and Convention in Las Vegas.

The Canon ELPH is the smallest, and "most elegant", 2x zoom camera ever designed by Canon and offers consumers several Advanced Photo System features, as well as unique features which are distinctively Canon including: a durable, stainless steel body; an ultra-sharp 24-48mm all -glass aspheric lens; superior AF performance using Canon's exclusive Hybrid AF active/passive autofocus technology; simple drop-in loading; built-in flash and fully automatic operation.

Advanced Photo System features of the Canon ELPH include: a real-image viewfinder with built-in masks for producing three Print Aspect Ratios ("C" or Classic, "HDTV" or wide-angle and "P" or Panorama); Magnetic Information Exchange (IX), which allows specific information to be "read" or "translated" from the camera to any of several Advanced Photo System-format films; easy drop-in film loading; back printing capabilities for user storage and record-keeping without infringing on the elements within the photograph and Print Quality Improvement (PQI) for outstanding photo finishing prints.

Canon ELPH is Canon's Smallest 2x Camera

The ELPH is designed to be the Canon's smallest 2x zoom camera, taking advantage of the Advanced photo System's compact film cartridge and Canon's unique space-saving technologies. At the same time, this camera is easy to use because of its well-designed control layout and fully automatic operation. The Canon ELPH measures 3.6 (W) x 2.4 (H) x 1.1 (D)-inches and weighs approximately 6.3 ounces without battery. Main features of the Canon ELPH include an elegant, yet durable stainless steel body; an ultra-sharp, all-glass 24-48mm power zoom lens with two aspherical elements;a retractable built-in flash; a totally new autofocus system that combines active and passive AF technology within a single, compact unit

Canon ELPH: Elegant Stainless Steel Finish Adds Touch of Class

The Canon ELPH features the first all-stainless steel exterior to be used on any camera. Stainless steel is corrosion-resistant, very hard, and resists deformation. At the same time it can be made slightly thinner than comparable aluminum or titanium steel exteriors, contributing to the camera's small size.

The Canon ELPH uses SUS316 stainless steel (also referred to as 18/12 stainless), which has exceptional corrosion resistance and hardness among stainless steels. It is less costly than titanium, but provides an equivalent quality appearance and elegant impression.

Canon ELPH: Hybrid Active/Passive Autofocus System Assures Sharp Photos

Rather than relying on a single AF system, the Canon ELPH incorporates both active and passive autofocusing modes, automatically switching from one to the other as image conditions mandate. The active mode, which is the more traditional means of autofocusing with lens shutter cameras, uses an infrared emitter and sensor to detect subject-to-camera distance. The passive mode detects differences in subject contrast. The combination of these two autofocusing methods assures users that focus will be sharp with each exposure, regardless of the lighting condition or subject.

The hybrid system ensures improved distance measurement accuracy with hard-to-focus subjects, including long-range subjects. Off-center subjects can become primary subjects with the focus lock feature while the ELPH's 150 autofocusing steps assure focusing accuracy.

Canon ELPH: Drop-in Loading Simplicity

The Advanced Photo System was designed to minimize basic mistakes made by consumers including the improper loading of film. The new, compact cartridge simply "drops-in" to the camera without further loading steps or requirements by the consumer. On the Canon ELPH, for example, the film cartridge is simply inserted into a small loading chamber accessed through a small flip-open cover at the base of the camera. An optical disk on the cartridge is read by the camera for automatic setting of film speed.

Canon ELPH: Multi-Function Flash and 3-Zone Metering

The Canon ELPH incorporates a built-in multi-function flash unit incorporating red-eye reduction capabilities. The flash unit pops up and retracts as the camera's main switch is turned on and off. The flash's covering power is sufficient to cover its wide angle focal length of 24mm and a minilamp, located within the flash unit helps to reduce red-eye when photographing people.

The ELPH's built-in flash unit offers several modes including AUTO (with and without red-eye reduction), Flash ON, Flash OFF and SLOW-SYNC. The program AE system of the Canon ELPH uses an advanced 3-zone evaluative metering system which enables automatic exposure compensation for backlighted scenes. In the Program AE mode, light measurement, film speed, AF distance, and lens focal length data are integrated to provide users with the proper combination of shutter speed and aperture settings to create optimum exposures. The shutter speed range of the ELPH is 2 seconds to 1/500 second.

Canon ELPH: System-Wide Camera Features

As with any camera manufactured within the Advanced Photo System format, the Canon ELPH provides users with universal System features including a real-image zoom finder with aspect ratio masks; and Information Exchange (IX) capabilities which allows information to be transferred from the camera to film for optimum photo finishing results and drop-in loading of film.

The viewfinder on the ELPH optically zooms with the lens to enable users to see, through the viewfinder, precisely what they can expect to record on film. A green LED indicator alerts users when it is "OK" to make a properly exposed image, or if the subject is too close or out of AF range. An orange LED indicator provides consumers with necessary flash information.

The viewfinder field is automatically adjusted with masks to reflect the user's aspect ratio selection. No masks, or crop marks, are visible when the camera is set in the "HDTV" (wide angle) ratio. Masks at the right and left of the viewfinder appear when the "C" (Classic) aspect ratio is selected, while masks will appear at the top and bottom of the viewfinder when the "P" (Panorama) aspect ratio is selected. The user's ability to physically see these "crop marks" will serve as a constant reminder of the specific aspect ratio, or "format", the camera is set for at any time during use.

Another key feature of the Advanced Photo System, in general, is Magnetic Information Exchange (IX), which enables the entire system -- from camera exposure to photo finishing -- to communicate information with each other. For example, the Canon ELPH records data for every exposed frame including date, print aspect ratio, flash conditions, lighting conditions, etc. This information is recorded on a magnetic stripe located on the edges of the film, outside the image area. The information is read by photo finishing equipment to create an optimum print.

The primary advantage to the Information Exchange feature is the ability of Advanced Photo System cameras to record how a subject was actually recorded on film, along with information about how the photograph can be improved, and relay this information to the photo finishing process for appropriate compensations. The result is increased numbers of "acceptable" prints with each roll of film.

The Canon ELPH will be available in USA at the end of April.

CANON USA

www.usa.canon.com

Yashica Acclaim 100 & Zoom 200 APS Compact Vameras

Yashica Acclaim 100 and Yashica Acclaim Zoom 200 APS Compact Cameras

Yashica Acclaim 100 APS Compact camera

© Yashica Optical Division / Kyocera

Yashica Acclaim Zoom 200 APS Compact camera

© Yashica Optical Division / Kyocera

Yashica enters the APS (Advanced Photo System) market in early 1996, with the introduction of its new Yashica Acclaim 100 and Yashica Acclaim Zoom 200 cameras at the 1996 Photo Marketing Association (PMA) Exposition, February 22-25 at Las Vegas Convention Center. 

Both new APS Lens Shutter compact cameras are specifically designed for use with the new APS format, which provides photographers with a higher level of flexibility and convenience other types of film.

Focal length is the differentiating factor on the new cameras. The Yashica Acclaim 100 has a 25mm (three elements in three groups) super-sharp, coated, wide angle glass lens. The Acclaim Yashica Zoom 200 has a 30-60mm (five elements in five groups) power zoom lens that makes it easy to go from wide angle to telephoto at the touch of a button.

Both the Yashica Acclaim 100 and Yashica Acclaim Zoom 200 are equipped with a switch that takes advantage of the flexibility of APS technology, making it possible to mix three different sizes of prints on the same roll of film. The three print size options include C ("Classic" 4"x6" format), P (4" x 12") format and H (which conforms to the format of HDTV or wide-screen television 4"x7"). Both new cameras have a Real Image Viewfinder that changes according to which print size is selected.

Other features shared by the Yashica Acclaim 100 and Yashica Acclaim Zoom 200 include a built-in active infrared auto-focus system; a 10 second self-timer; an automatic exposure system; and a five-mode flash system with red eye reduction). The digital information center on both cameras displays the film counter, flash mode, self-timer, low battery waming and date and time.

In addition, the Yashica Acclaim Zoom 200 also offers an infinity lock mode to ensure perfectly focused pictures when shooting through glass. When infinity mode is selected, it is indicated in the viewfinder.

Both new Yashica/APS cameras utilize basic Print Quality Improvement (PQl) technology whereby the camera "communicates" with the film via a magnetic coating on the surface of the film. PQI records scene and status information on the magnetic strip. Information is then transferred from the film to the processor, resulting in improved picture quality.

Additionally, both cameras will make photographic record keeping more convenient than ever before. Date or time will be automatically printed on the back of the processed prints. With the prints, developed film will be returned, uncut in its original protective cassette with an index print that makes it very easy to order reprints or enlargements.

YASHICA OPTICAL DIVISION

www.yashica.com

Updated Post

APS Konica JX400 Color Print Film

Advanced Photo System Konica JX400 Color Print Film 

Konica Corporation announces the introduction of its new Konica JX400 Color Print Film. Fulfilling all the standard specifications of the new Advanced Photo System, the new film will be available with 15, 25, and 40 exposures as of April 22, 1996.

The new film will be ISO 400, a speed which has established a firm position for itself in the conventional 135 film market based on its all-around convenience for taking pictures. Although the frame size of the new film, at 16.7mm x 30.2mm is approximately 58 percent of the area of conventional 135mm film, resultant print quality is as good as conventional prints.

Konica JX400 Color Print Film embraces Konica's latest film technologies and satisfies the attractive features of the new Advanced Photo System.*

- The new, smaller film cartridge enables the development of even smaller-sized compact cameras

- The cartridge fits into the camera only one way; the right way.

- The new film allows you to select from among three print formats - C for 2:3 format, H for 9:16 format and P for 1:3 format - each time you shoot.

- The magnetic layer on the new film can record picture-taking information and some of the information such as messages and date can be printed on the back of each print.

- Advanced Photo System prints are returned with the film in its original cartridge along with a convenient positive image index print.

- The film, returned in its original cartridge, is easy to handle and file.

The new film comes in a sophisticated eye-catching purple and black package designed to express the film's high grade and quality. Inside, a barrier bag rather than a plastic canister, is used to minimize packaging size.

Konica JX400 Color Print Film is but one of the full range of Advanced Photo System products offered by Konica. Such products as single-use cameras, compact cameras, photofinishing equipment and related materials are also offered in Advanced Photo System standards to satisfy the diversified requirements of various customers for the joy of photography.

*The features of the Advanced Photo System vary with the sophistication of cameras and photofinishing services.

Konica Corporation, Tokyo - February 13, 1996