William Eggleston visits the Hasselblad camera factory in Sweden
William Eggleston and Lars BengtssonThe Hasselblad International Award Winner 1998, William Eggleston (on the right), inspects a Hasselblad camera, demonstrated to him by Lars Bengtsson, product manager at Victor Hasselblad AB, Sweden.(c) Victor Hasselblad AB
On the 4th of March 1999, the American photographer William Eggleston - Hasselblad International Award Winner 1998 and one of the most important pioneers in colour photography since the 1970s - visited the Hasselblad camera factory in Göteborg.
William Eggleston and members of his family, were shown around the assembly department finishing with a demonstration of the Hasselblad Camera System. The visitors also had the opportunity to see the spectacular Hasselblad Multi-Image Show "Beyond Words", shown for the first time at the photokina exhibition in Cologne in September 1998. Although William Eggleston is perhaps more known to the public as a 35 mm photographer, he has declared a sincere interest to start using the 6x6 square format again. This will now be possible with the brand new Hasselblad 501CM which he was presented with during his factory visit.
On the 6th of March, William Eggleston received the Hasselblad Foundation International Award in Photography 1998, presented by the Swedish princess Desirée, at an impressive prize ceremony in Göteborg.
In connection with the prize ceremony, an exhibition was opened with William Egglestons photographic work covering 40 years, at the Hasselblad Centre exhibition hall, located in the Göteborg Museum of Art. The exhibition will run until the 2nd of May 1999.
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