18/09/96

Hasselblad at Photokina 1996

Hasselblad at Photokina
Köln 18-23 September 1996


Hasselblad is showing is Multi image show Aqua every 30 minutes. The program, which is presented using 20 Hasselblad PCP80 projectors, consists of 630 different individual images often surrounded by a panoramic image. The final version features the work of 92 photographers.

At the seminars arranged by the Hasselblad University the following lectures will appear Judy Holmes, Christopher Springmann, Walter Schels, Ernst Wildi and Tony Corbell. The seminars are about 45 min and free tickets from Hasselblad's reception desk are required.

Judy Holmes "Wildlife - Outdoor Photography"
21 Sept. 11 a.m., 22 Sept. 2 p.m., 23 Sept. 2 p.m.

Judy Holmes is an exceptionally talented and dedicated outdoor photographer with a MBA from the Dartmouth College. Her incredible images have been featured in countless L.L. Bean catalogues and dozens of magazines, posters and gallery prints. She has been an artist in residence at the Disney Institute and taught for Hasselblad USA Inc. in 24 cities over the past two years. She recently published "Eye On Nature" which is an elegant little guide to outdoor and wildlife photography covering everything from exposure, composition to lab selection and image filing systems.

Judy Holmes has spent a great deal of time working on remote locations and she has accumulated a wealth of helpful information which you will benefit from in this clear, down-to-earth educational photokina Seminar.

Christopher Springmann "Commercial Photography"
21 Sept. 2 p.m., 22 Sept. 4 p.m., 23 Sept. 11 a.m.

Christopher Springmann is an American freelance advertising and fashion photographer from San Francisco, who has specialized in location portraiture for advertising and in trade publications covers and consumer magazines. He long ago abandoned the comfort and security of the studio for the opportunity and ultimate rewards of working on location with an equipment-filled van. His very dynamic photography has given him a clientele of many of the best known companies in the U.S. such as ATT, General Electric, IBM, National Geographic and many more.

Christopher Springmann also teaches photography at the prestigious Santa Fe Photographic Workshops, where he shows in step-by-step fashion, how studio-quality lighting is created on location by combining electronic flash and quartz lighting with the existing daylight to produce a "new reality".

During this Photokina Seminar Christopher Springmann will show and lecture on his innovative lighting control techniques, which in combination with the FlexBody have created the most memorable images.

Walter Schels "Portraits - People and Animals"
18 Sept. 11 a.m., 19 Sept. 4 p.m., 20 Sept. 2 p.m.

Walter Schels worked abroad as a decorator until 1965. In New York the dedication to photography became his profession and years of fashion, advertising and reportage photography followed, like for instance the covering of more than 50 births. The face of the new born baby, which many times is suggestive of an old man's face, created an interest in faces and portrait photography. A great number of portraits of artists, musicians, politicians, philosophers, scientists and others, even of blind people, followed.

The same interest was also turned to animals. It even served as models to the human portraits, because animals have no complex in regard to appearance or originality. Babies and very often also old people share this with the animals.

Since 1990 Walter Schels lives and works in Hamburg. In addition to exhibitions in Germany and abroad, also the publishing of works like "The open secret" in 1995 with physiognomic reflections on the new born baby and the old man's face.

Ernst Wildi "Light metering and successful photography"
18 Sept. 2 p.m., 19 Sept. 11 a.m., 20 Sept. 4 p.m., 22 Sept. 11 a.m.

Ernst Wildi has distinguished himself as a photographer, speaker and writer with the capability of explaining and illustrating photographic ideas and techniques in a way that is easily understood and remembered. He has written over 200 articles for amateur and professional photography magazines and is the author of "The Hasselblad Manual" now in its fourth edition, and "Medium Format Photography manual", now in its second edition published by Focal Press.

Ernst Wildi, a craftsman in the Professional Photographers Association and fellow in the photographic Society of America, is the recipient of the 1990 Bill Stockwell Memorial Award from the Wedding Photographers international and the Professional Photographer's 1991 Gerhard Bakker Award for distinguished contribution in Visual Education.

He holds the degrees of Honorary Master of Science in Professional Photography from Brooks Institute of Photography, and Honorary Professor of Photography at East Texas State University and Sam Houston University in Huntsville, Texas.

Tony Corbell "Lighting Control"
18 Sept. 4 p.m., 19 Sept. 2 p.m., 20 Sept. 11 a.m., 23 Sept. 4 p.m.

Tony L. Corbell, photographer, educator, technical lighting specialist and Manager of Corporate Communications from Hasselblad USA Inc. will give you a thorough understanding of quality-of-light and illustrate how to apply that understanding for more effective lighting control.

Tony L. Corbell has taught lighting at the internationally renowned Brooks Institute of Photography and produced the Finelight series of books and tapes by Dean Collins, and will in this Photokina Seminar also explain his theories on photographing people and products the same way in his approach to utilizing various types of lighting to create shape, depth and roundness in the images.

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