Showing posts with label hasselblad. Show all posts
Showing posts with label hasselblad. Show all posts

17/09/16

Alpa & Hasselblad Cooperation: Hasselblad and Alpa Sharing Expertise

Hasselblad and ALPA Sharing Expertise

ALPA 12 FPS with ALPA Lens Module Hasselblad H shift
and Hasselblad HC 2.8/80 mm mounted
Image: ScanderbegSauer

 

ALPA 12 FPS with ALPA Lens Module Hasselblad H shift
and Hasselblad HC 2.8/80 mm mounted
Image : ALPA

Swedish camera maker Hasselblad and Swiss camera maker ALPA have formed a collaboration allowing an unprecedented exchange of expertise and technical information. With a shared philosophy of superior design and precision engineering the partnership grants ALPA access to Hasselblad’s technical documentation regarding their cameras and lenses. It allows ALPA to adapt its technical cameras to achieve optimal system compatibility and integration.


ALPA 12 TC with Hasselblad CFV type digital back attached
Image: ALPA

ALPA 12 FPS with ALPA Lens Module Hasselblad H fix and
Hasselblad HC 2.8/80 mm mounted
Image: ALPA


ALPA 12 FPS with Hasselblad H5D-50c attached
Image: ALPA

ALPA 12 FPS with Hasselblad CFV 50c digital back attached
Image: ScanderbegSauer

The partnership enables optimized integration of all ALPA technical cameras with both
- Hasselblad HC/HCD lenses as well as
- Hasselblad H System and CFV type digital backs
in their existing and future products.

For more info about Hasselblad cameras and lenses, visit www.hasselblad.com.

ALPA is maintaining and developing partnerships and cooperation with several partners in the photographic industry sharing the same spirit for serving the high-end photographic community.

ALPA will inform continuously on further new products shown at Photokina 2016 in Cologne on its stand B021 in hall 2.1. Photokina 2016 is taking place from 20 - 25 September in Cologne.

ALPA
www.alpa.ch

28/06/16

Moyen format Hasselblad X1D

Hasselblad X1D

Hasselblad présente son tout nouveau X1D – deux fois plus léger qu’un moyen format numérique classique, l’appareil 50MP mirrorless révolutionne le monde de la photographie.


Hasselblad X1D
Hasselblad X1D

Ergonomique et compact, inspiré du design qui signe la marque, cet appareil procure à ses utilisateurs une expérience inégalée. Fabriqué à la main en Suède, le X1D associe sensibilité scandinave, beauté et performances.

Comme l’iconique Système V, le X1D combine avec fluidité la portabilité et l’excellence optique, qui a fait la réputation de la marque. Pour la toute première fois, Hasselblad a ingénieusement introduit la technologie mirrorless dans le moyen format numérique, créant ainsi un appareil de précision ultraperformant qui tient dans le creux de la main. Le capteur CMOS 50MP saisit les plus petits détails en préservant leurs couleurs naturelles.

Voici ce qu’en dit Perry Oosting, CEO de Hasselblad: « Le X1D marque un tournant dans l’histoire de Hasselblad, qui a débuté voici 75 ans. Avec cet appareil qui propulse la photographie vers de nouveaux sommets, le moyen format devient accessible à une nouvelle génération d’utilisateurs Hasselblad.

Une gamme inédite d’objectifs autofocus dédiés a été développée pour prendre en charge la qualité optique et la portabilité, offrant un vaste éventail de vitesses d’obturation et une synchronisation totale du flash atteignant 1/2000 s.


Hasselblad X1D
Hasselblad X1D


Pesant à peine 725 g et doté de la vidéo HD, du Wi-Fi et d’un GPS intégré, le X1D est un partenaire de confiance et un compagnon de voyage idéal. Le robuste boîtier étanche à la poussière et aux intempéries garantit la durabilité de l’équipement, quelles que soient les conditions d’utilisation.

Le X1D a été créé pour les photographes passionnés et pour rendre les Hasselblad accessibles à une nouvelle génération de créateurs. C’est l’appareil idéal pour ceux qui veulent produire des images moyen format de qualité supérieure avec un appareil simple et pratique, qui tient dans le creux de la main.

Le Hasselblad X1D est vendu au prix de 7900 EUR / 8995 USD. HT.

www.hasselblad.com

29/05/12

New US Hasselblad Bron Inc.: Bron Imaging Group and Hasselblad USA agreement to merge American Operations


Hasselblad USA Inc. (www.hasselbladusa.com), the U.S. distributor of Hasselblad professional camera systems and Bron Imaging Group Inc., (www.bronimaging.com), distributor of professional photographic equipment (Broncolor, Kobold, Visatec) recently announced  (April 24, 2012) an agreement through which the two companies will merge their operations in the U.S., effective immediately, creating a combined company known as Hasselblad Bron Inc. The new Hasselblad Bron Inc. will relocate to a single facility during the summer of 2012.

The combined company will leverage the strengths of two of the professional photo industry’s leading distributors, and allow the sales, marketing and customer support divisions to provide higher levels of service. The transaction will combine Hasselblad USA and Bron Imaging’s distribution channels and sales forces. Additionally, customer support, repair operations, marketing and administration will be combined into a single operation. The partnership is an expansion of an existing two-year marketing relationship between the companies, through which the companies worked closely together to develop their brands in the professional photography market.

Under terms of the merger, Hasselblad Bron Inc., will be a single entity providing support for all of the brands of the combined company. Michael Hejtmanek, current President of Bron Imaging Group, will lead the new company as President and CEO of Hasselblad Bron, Inc. "Our goal is to provide photographers with the world’s best cameras, lighting and other photography gear,” said Hejtmanek. “Joining forces to create Hasselblad Bron Inc. allows us to create a larger customer service organization to accomplish our mission of providing an exceptional level of products and support for our highly valued customers.”

The merger will only impact the two American organizations of Bron Imaging Group U.S. and Hasselblad USA, Inc. Hasselblad AB (Sweden), Bron Elektronik AG (Switzerland) and other related suppliers will remain independent companies.

10/10/09

2009 Hasselblad Global Conference

Entrance to the NASA Kennedy Space Center

From September 24 – 26, 220 happy invited guests converged on Orlando, Florida to attend the 2009 Hasselblad Global Conference. The singular choice of holding the event at NASA’s legendary Kennedy Space Center was in itself ample incentive for the guests to come. The Scandinavian-based company celebrated its history as well as heralding its future by staging part of the conference where Apollo 11 lifted off with Hasselblad moon cameras on board and unveiled the new H4D camera series together with the latest Phocus 2.0 imaging software.

Dr. Buzz Aldrin and press representatives

Hasselblad CEO Christian Poulsen and Dr. Buzz Aldrin

A gathering of leading photography and aerospace experts as prestigious as the one at the Florida event will not be seen again for a long time. Hasselblad CEO Christian Poulsen took part along with senior management from the company’s research and development team to celebrate with familiar friends from NASA. And even the “Man on the Moon” himself appeared in person with his wife Lois: astronaut Buzz Aldrin, the second person to ever set foot on the moon as part of the 1969 Apollo mission and one of the first Hasselblad photographers to capture images in space. The 79-year-old veteran astronaut answered journalists’ questions, sharing details about his life and the unforgettable moon flight with equal portions of humor and philosophical insight. One perhaps little-known fact was that Hasselblad cameras are still awaiting the return of humans in the Sea of Tranquility, where the equipment had to be left behind to reduce weight on board the lunar lander.

Dr. Buzz Aldrin with his new Hasselblad 503CW
featuring the CFV-39 digital back
At the conference Aldrin became the proud owner of a Hasselblad camera – a 503CW from the legendary V series – presented to him personally by Christian Poulsen, equipped with farsighted technology in the form of the CFV-39 digital back. The unparalleled combination of proven and ground-breaking technology demonstrates how Hasselblad’s faithful customer base can continue to use their cameras far into the digital age.

Gala-Dinner in the Apollo/Saturn V Center beneath the mighty Saturn V rocket

The three-day program gave attendees many unique glimpses into the mysteries of aeronautics and behind-the-scenes information about Hasselblad. Those taking part in a VIP tour of the spacious Cape Canaveral space center were able to capture images from the past and future of space exploration. As part of a compact university training course, photographers were given useful tips on how to put their Hasselblad equipment to the most effective use from expert Hasselblad engineers themselves. The conclusion to the 2009 Hasselblad Global Conference was a banquet for the guests in the Apollo/Saturn V Center beneath a huge Saturn V rocket. The 110 m space rocket measuring 10 m in diameter created a genuinely overwhelming backdrop for the closing event.

14/11/08

Hasselblad 503CWD - Fiche technique

Le Hasselblad 503CWD est une édition limitée à 500 appareils du Hasselblad 503CW. Il s'agit d'un kit anniversaire sortie en 2006 pour le centenaire de la naissance de Victor Hasselblad.
  • Boîtier : Ligne spécifique conçue sur la base du boîtier 503 CW
  • Objectif : Planar CFE 2.8/80 mm
  • Résolution : 16 Mpixels (4080 x 4080 pixels)
  • Dimensions du capteur : 36,7 x 36,7 mm (facteur de 1,5)
  • Mode de prise de vue : Cliché unique
  • Définition de couleurs : 16 bits
  • Plage de sensibilités ISO : ISO 50, 100, 200 et 400
  • Durée maximale d'ouverture : 32 secondes
  • Stockage d'images : Carte CF type II (vitesse d'écriture supérieure à 20 Mo/s), nouveau disque dur externe Imagebank, ou connecté à Mac ou PC
  • Gestion des couleurs Hasselblad RVB : • Dynamique intégrale • Dynamique de reproduction
  • Capacité de stockage : 45 images en moyenne sur une carte CF de 1 GO et plus de 4000 images sur un disque de 100 Go
  • Type de batterie : Sony™ InfoLithium - série L NP-F
  • Vitesse de capture : 35 prises de vues par minute
  • Ecran couleur : OLED 2,2”
  • Histogramme : Oui
  • Filtre IR : Monté sur capteur CCD
  • Feed-back sonore : Oui
  • IAA – Architecture instantanée d'approbation : Inclus, avec Signal acoustique et Classification de métadonnées
  • Format de fichiers : Hasselblad 3F RAW avec compression sans perte
  • Logiciel : FlexColor (inclus)
  • Plateformes prises en charge : Macintosh : OSX. PC : NT, 2000, XP
  • Boîtiers pris en charge : Voir la fiche technique du dos numérique Hasselblad CFV pour plus de détails.
  • Type de connexion à l'hôte : FireWire 800 (IE1394b)
  • Capacité batterie : Sony™ InfoLithium L, autonomie de prise de vue de 8 heures maxi.
  • Températures de service : 0 - 45 ˚C / 32 - 113 ˚F

30/09/08

Lee Friedlander - New Mexico

Lee Friedlander was born in Aberdeen, Washington, in 1934. Beginning in 1963 with an acclaimed one-man show at George Eastman House, he has had exhibitions at the Museum of Modern Art, New York; Corcoran Gallery, Washington D.C.; National Gallery of Victoria, Melbourne; Center for Creative Photography, Tucson; and the San Francisco Museum of Modern Art. He is the recipient of numerous awards and fellowships including a MacArthur Grant (1990) and the MacDowell Colony Award (1986). Friedlander's photographs have been widely exhibited and published. They have also been the subject of over two dozen books including Self-Portrait, Like A One-Eyed Cat, American Musicians, Sticks and Stones: Architectural America and Friedlander: The Museum of Modern Art.
Andrew Smith Gallery at 203 W. San Francisco St., Santa Fe, NM 87501 opens an exhibition of approximately fifty photographs taken in New Mexico by the American Master of Photography, Lee Friedlander on Oct. 31, 2008. Mr. Friedlander will be in the gallery for the opening reception on Friday, Oct. 31, 2008 from 5 to 7 p.m. to meet the public and sign copies of his newest publication, Lee Friedlander New Mexico, published by Radius Books, Santa Fe, NM (2008). The exhibit continues through January 15, 2009.
Lee Friedlander ranks as possibly America's greatest photographer. For over fifty years he has prodigiously photographed what he calls the "American social landscape" with an unflinching eye for realism. Transcending mere documents, his photographs are the result of his artistic genius to structure scenes through the camera lens playing what chief photography curator at the Museum of Modern Art, Peter Galassi, calls, "a double game of light and shadow, near and far, which Friedlander wins by knitting the opposing terms together in a riotous and irregular but articulate pattern, making a whole that pulsates with life."
The exhibit features photographs taken in Santa Fe, Albuquerque, Gallup, Chimayo, and Diablo Canyon between 1995 and 2005. Friedlander's fondness for urban and wilderness areas in disarray is evident in this plethora of scenes that will be familiar to any New Mexico resident. Scraggly back yards, sun baked streets studded with poles and signs, makeshift hovels and historic buildings, juniper dotted hillsides, and ubiquitous pickup trucks are all packed together in a befuddling mixture of order and chaos, warmth and alienation, freedom and restraint, nature and commercialism. "The same nosy, curious eye is at work, poking through thickets and chain link fences, playing its usual Cubist game of figure and ground."
The western landscape is an old subject in the annals of photography, but for Friedlander, used to shooting in urban and rural areas, this was new territory. By the 1970s the classically beautiful western landscape as exemplified by Ansel Adams had become questionable as a serious theme in contemporary photography. Photographers like Robert Adams have demonstrated that in our era Nature has been beaten back and relegated to the rarified confines of parks and wilderness areas. From coast to coast most of the U.S. is a maze of telephone wires, highways, billboards, strip malls, suburbs and gas stations. But that is exactly the sort of thing that appeals to Friedlander for whom "decorous enthrallment with beauty dissolves into uncharted fascination with fact."
Friedlander began photographing in New Mexico in the late 1960s. Today this work is part of an ongoing series of landscapes he has been working on for more than a decade. Some of his best loved images were taken in New Mexico, including "105-34 - Albuquerque, New Mexico," 1972, in which a black dog with its tongue lolling out is the sole occupant at a corner of 12th Street and Central. This photograph reflects the core of Friedlander's work; his love of the vernacular, and his penchant for photographing the indigenous and commonplace ratherthan the exotic and sophisticated.
Years ago Friedlander shot with a Leica, but since the early 90s his principal camera has been a medium-format Hasselblad Superwide that produces a square picture, with a negative nearly four times as large as the Leica's. The prints from these negatives have a special clarity and brightness that matches the pellucid atmosphere of the high desert.
"1499-3: New Mexico," 2001
Telephone poles, signs, and street lights are scattered throughout a bland, sun drenched industrial district. Sky and pavement mirror each other's brilliant values and contrast with the dark horizon line of buildings. The vertical dimension is emphasized by telephone poles doubled in size by their dark shadows cast on the pavement. In this cross shaped composition of elongated forms a squat fire hydrant and a stop sign take on the appearance of whimsical side kicks.

© Lee Friedlander - All rigths reserved

"1185-7: Santa Fe, NM," 1995

Friedlander snuck his camera into someone's yard like an intruder peering through a confusion of trees at something in the distance. In a jarring collusion of foreground and background, leafy branches brushing the lens are mashed up against a pickup truck and houses in the distance. Fantastic distortions occur. The leaves are the same size as truck tires. Patchy shadows have more substance than houses. Poles, wires, houses and foliage all seem made of the same substance in this collage-like composition. According to Peter Galassi, "These photographs have a patchwork vitality reminiscent of modernist collage from Kurt Schwitters to Robert Rauschenberg, but with a crucial different: the unity of Friedlander's pictures depends upon the finely adjusted logic of their interior arrangements, but it is also the unity of the camera vision."

© Lee Friedlander - All rigths reserved

"1184-03 - Santa Fe, NM" 1995

With so many subjects to photograph on the streets of Santa Fe one wonders why Friedlander chose a featureless adobe wall. Is the subject of this photograph the traffic meter near the center of the composition, the peeling Chevy jutting into the right side of the picture, the adobe wall splashed with sunlight and shadow, or two feathery pine trees behind the wall? Maybe Friedlander's intention is describe what all see, but few would have noticed, the bizarre way tree mirrors tree, and how the shapes of car and meter are doubled by their shadows on the wall.

© Lee Friedlander - All rigths reserved

"1185-09: Santa Fe, NM" 1995

The square metal frame of a hurricane fence entwined with vines fills the photograph, creating a whimsical duplicate of the square picture plane. Diagonal spaces within the weave of the fence create a moiré pattern through which can be seen the remarkably abstract shapes of flat roofed buildings and street, bisected by sunlight and shadow.

© Lee Friedlander - All rigths reserved

"1725-27: New Mexico" 2006

This photograph of a nondescript street in some small town is primarily a study in geometric shapes. Dominating the picture is a stop sign topped by another sign containing the street number. Facing the camera is a corrugated metal building whose false front is shaped like stair steps. In between them the road forms a graceful crescent. This photograph conveys Friedlander's typically cool nonchalance toward his subjects, along with his distanced, yet playful, witty and ironic inquisitiveness.

© Lee Friedlander - All rigths reserved

"1725-24: New Mexico" 2006
It has been said of Friedlander's photographs "the camera's mindless objectivity can jolt us into seeing things anew." In this image a metal building with the word SEED nailed to its side is one of several structures on a quiet industrial street. Despite the word "seed" there is nothing growing in the scene, not even a blade of grass. The camera lens describes the lackluster architecture according to the laws of one-point perspective. Buildings, sidewalks, telephone poles and wires recede toward a vanishing point somewhere beyond the picture plane. But something about Friedlander's deadpan handling of the scene loosens it from its literalness. The otherwise characterless street suddenly becomes an interesting sequence of rectangles and squares resembling box flaps that could be folded up at a moment's notice.
© Lee Friedlander - All rigths reserved

"1724-13: New Mexico," 2006

Since the beginning of his career Friedlander has taken photographs from inside his car, using the windows, paneling and mirrors as multiple viewfinders for whatever happens to be outside. In this instance, he stopped to photograph a small, leafless tree growing in prickly grasses below a rock escarpment. The steep, crumbly slope rising nearly to the top of the picture does not invite exploration, nor does it convey anything remotely sublime or pastoral. Though probably a natural geological formation it might just as easily have been thrown up by a bulldozer. In any case, it would be tough to traverse. Even its view is hindered by the scrubby tree in the foreground. Wryly reiterating that everything has come to a dead standstill, Friedlander included the car's rear view mirror with its reflection of a sign containing the single command: " STOP."

© Lee Friedlander - All rigths reserved

"1726-16: New Mexico," 2006

In a neighborhood bypassed by time and developers Friedlander photographed at close range a massive cottonwood tree with bark resembling thick slabs of clay. Nearby is a dense hedge, an old fashioned mailbox, and a rickety wooden gate leading to a house nearly hidden in the overgrowth of vines and trees. Only the front door is visible and it appears strangely diminutive next to the luxuriant plant life. What makes this photograph interesting is that within Friedlander's enormous body of highly complex images this is a perfectly ordinary shot, almost like a moment of repose. The fact that every so often Friedlander shoots a charmingly picturesque scene merely adds to the breadth of his work and the paradox of his vision.

© Lee Friedlander - All rigths reserved

Gallery hours at 203 W. San Francisco St. location are 10 - 5 Mon. - Sat. Gallery hours at 122 Grant Ave. gallery are 10 - 5 Tues.- Sat.

For more information please call Andrew Smith Gallery at (505) 984-1234, Fax (505) 983-2428. or visit: www.andrewsmithgallery.com/

Liz Kay

Reference:

Peter Galassi, Friedlander: Museum of Modern Art, New York, 2005.

24/09/08

El nuevo Hasselblad Phocus 1.1

Aunque Phocus se ha mejorado y se ha optimizado su rendimiento, los atributos fundamentales del software siguen siendo los mismos:
Calidad de imagen absoluta y tecnología de eliminación de moiré
El procesador RAW de Phocus genera colores perfectos mediante la Hasselblad Natural Color Solution, e incluye correcciones de lente digital para aberraciones cromáticas, distorsión y efecto de “vignetting” (DAC I, II y III). La vanguardista tecnología de eliminación de moiré del Phocus, diseñada para ahorrar horas de trabajo de post-producción, también permite preservar el detalle de la imagen, incluso en imágenes de resoluciones altísimas.
Controles de cámara
Phocus ofrece controles ampliados para el funcionamiento de las cámaras Hasselblad, incluyendo vídeo en directo para facilitar la preparación de la fotografía y el flujo de trabajo, así como la posibilidad de controlar el accionamiento de la lente para el enfoque cuando la cámara está en posición remota o cuando la unidad de captura digital está montada en una cámara de visión.
Flujo de trabajo flexible
La interfaz gráfica de usuario de Phocus permite a los fotógrafos beneficiarse de la posibilidad de personalizar su configuración para adaptarla a su flujo de trabajo y trabajar simultáneamente con imágenes múltiples de alta resolución.
Metadatos adicionales
Phocus amplía los metadatos incluidos en todas las imágenes Hasselblad y permite catalogarlas y clasificarlas con precisión y detalle, además de la gestión sencilla de imágenes. También incluye función de datos GPS, que habilita toda una serie de nuevas funciones, tales como la conexión de datos GPS directamente con Google Earth para obtener una sencilla referencia geográfica, simplificando mucho más el almacenamiento y la recuperación de imágenes.
Calidad perfecta de visualización
Phocus Viewer permite a los usuarios disfrutar de una calidad de visualización de imágenes igual a la obtenida en Photoshop, y proporciona a los fotógrafos la capacidad de personalizar el diseño y la composición para adaptarlas a su flujo de trabajo actual o esperado.

La lente Hasselblad HCD 4-5.6/35-90 mm

Hasselblad lanza la primera lente zoom optimizada para la cámara DSLR H3D
La HCD 3.5-4.5/35-90 mm esférica, que puede utilitzarse con todas las cámaras H3D, también es la primera lente HC/HCD que emplea elementos de vidrio con superficies esféricas, facilitando diseños más compactos con menos elementos de lente. Comparada con la lente HC 3.5-4.5/50-110 mm, no sólo proporciona un ángulo de visión más amplio, sino que es más fina y un tercio más ligera, al mismo tiempo que continúa aportando una calidad de imagen mucho mayor que las lentes de zoom de una DSLR de 35 mm, sin comprometer en modo alguno la flexibilidad.
Para lograr su forma compacta, se ha diseñado la proyección de luz de la lente para el sensor de ‘formato completo de 48mm’ de la H3DII-39 y la H3DII-50. En el ajuste de ángulo ancho, en particular, los diseñadores de Hasselblad han equilibrado las mejoras en las prestaciones de la lente con una distorsión y efecto de “vignetting” ligeramente mayores, ya que éstos son eliminados por la corrección APO digital (DAC) de Hasselblad sin comprometer la calidad. El resultado es una herramienta potente que aplica el zoom desde un impresionante ángulo de 83 grados hasta justo más allá de los límites de una lente normal.
Christian Poulsen, Director Ejecutivo de Hasselblad, comenta: “Además de ofrecer a los clientes existentes los instrumentos fotográficos más refinados para crear las fotografías digitales más sofisticadas, también queremos ayudar a nuevos clientes, que consideran estar alcanzando el límite en cuanto a calidad de imagen con las DSLR de 35mm, a pasar a una Hasselblad y a experimentar todas las ventajas adicionales que ofrecen las DSLR de formato medio. Por lo tanto, hemos reducido significativamente los precios de nuestras cámaras H3DII para convertirlas en posibilidades más interesantes y económicamente viables, y estamos introduciendo accesorios, tales como la nueva lente zoom, para atraer al usuario de 35 mm profesional.”
Al igual que todas las lentes HC/HCD”, añade, “la nueva lente zoom esférica HCD 4-5.6/35-90 mm se ha diseñado para generar la más alta calidad óptica, pero la utilización por primera vez de elementos esféricos revestidos de vidrio, también nos ha permitido diseñar una lente más compacta y ligera. El zoom de la lente también se presta para uso universal, hasta tal punto que los fotógrafos podrían descubrir que cubre todas sus necesidades. Nosotros la consideramos como la navaja suiza de las lentes zoom...”
La lente zoom esférica Hasselblad HCD 4-5.6/35-90 mm tiene un precio de 4.990€/6.996$/4.050£, impuestos no incluidos, y estará disponible a partir de enero de 2009.

Hasselblad H3DII-50 at Photokina 2008

At photokina 2008, Hasselblad exhibiting a range of new high-end products, including a new flagship camera, the H3DII-50.
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Hasselblad’s new H3DII-50 is the first camera on the market to feature Kodak’s 50 megapixel sensor, measuring 36×48mm and twice the physical size of the largest 35mm DSLR sensors. The H3DII-50 provides full 48mm coverage and has been designed to provide an ideal solution for commercial shooters, who demand the highest image resolution, and for any photographer who demands both creative flexibility and great image quality.

10/04/08

Carl Zeiss medium format lenses ZV Classic

Carl Zeiss ZV Classic Lenses – Limited Special Edition for the V System
With a limited high-quality special edition of lenses for three different focal lengths, Carl Zeiss offers enthusiasts of the Hasselblad V system a special treat. The series is limited to 1,000 lenses for each of the focal lengths. Each lens receives a certificate with the edition number and is delivered with a leather case and an attractive presentation box. The company thus honors one of the most popular professional systems for traditional medium format photography.
Dr. Winfried Scherle, Vice President of the Camera Lens Division at Carl Zeiss, emphasizes that “the Hasselblad system holds a special place at the summit of camera technology. We are proud to have been active contributors to this success for more than 50 years. With this special series, enthusiasts of this proven system receive three high-quality products that recall the first ZEISS lenses for the V bayonet, but are state-of-the-art medium format lenses."
This special series covers three of the most popular focal lengths of this system: the wide-angle classic Distagon T* 4/50 ZV, the universal macro lens Makro-Planar T* 4/120 ZV and the Sonnar T* 4/180 ZV, popular for portrait photography.
They are outstanding examples of value-retaining, high-performance optics featuring extraordinary, elegant stability. Thanks to their excellent imaging properties, these lenses are also ideal for digital photography. The robust, all-metal mounts guarantee mechanical precision. The noble, silver satin finish underscores the high-quality of these lenses and recalls memories of the first Carl Zeiss lens for the V system introduced in 1957.
The lenses of the ZV Classic series will be incrementally available at authorized dealers from May 2008 and on the Carl Zeiss homepage www.zeiss.com/photo
Distagon T* 4/50 ZV €4150 Makro-Planar T* 4/120 ZV €3850 Sonnar T* 4/180 ZV €3850 (All prices include German sales tax.)
Photo: Carl Zeiss AG - All rights reserved

18/10/07

Hasselblad H3DII-39 DSLR

Hasselblad H3DII-39 DSLR

In response to market demands to continue the development of DSLR technologies for new applications, Hasselblad today announces the H3DII-39MS, a multi-shot version of the recently announced H3DII-39 DSLR that will deliver digital images of the finest quality for architectural and still life photography. Previously available only on Hasselblad multi-shot digital backs, much of the multi-shot technology in the new H3DII-39MS comes from the extremely popular 39 megapixel Hasselblad CF-39MS digital back. Combining the benefits of the CF-39MS’s multi-shot technology with the full functionality and integration of the H3DII-39 DSLR, the H3DII-39MS completely eliminates the need to interpolate images and enables both single- and multi-shot DSLR capability, giving photographers the ultimate in flexibility and moiré-free image quality.

H3DII-39MS users will gain the full benefits of all the key features of the new H3DII DSLR system, providing outstanding pixel resolution, better colors, and improved detail rendering. Such features include a new RAW converter; Ultra-Focus™, which compensates for minute changes in the plane of focus resulting from changes in aperture; and DAC-Digital Auto Correction™, which offers digital APO correction, digital distortion correction, and now anti-vignetting to deliver for the first time full digital lens correction, when used with Hasselblad HC and HCD lenses.

The H3DII-39MS will not be film compatible, but, as with the H3D and H3DII product families, will offer photographers the ability to use the digital magazine, which contains the sensor unit and related technology, on a view camera via an adapter.

Christian Poulsen, CEO of Hasselblad, comments: “For more than fifty years, it has been Hasselblad’s mission to enable photographers to create the finest images possible, and it is clear that today the best way to accomplish this is with an integrated DSLR. An integrated system produces the highest image quality, due to the fact it enables the integration of all key components, including the lenses, within the camera system, and in the H3DII also enables features such as Ultra-Focus and DACDigital Auto Correction, allowing Hasselblad to offer customers full digital lens correction for the first time ever. With the H3DII-39MS, in addition to single-shot technology, we’ve included our multi-shot technology to offer professional photographers of still life and architecture a camera system that gives them image quality equal or in many cases superior to anything they’ve experienced before, as well as the functionality, flexibility and ease of use of a digital system.”

Further acknowledging the specific demands of film photographers, Hasselblad is also announcing the H2F, a simplified, film-only version of the H2 camera, which it is replacing. By removing the highend digital imaging technology found in the H2, which is unnecessary for shooting with the film-only H2F, and therefore simplifying the manufacturing process, Hasselblad is able to offer the H2F at a substantially lower price than the H2. The H2F offers full compatibility with H System HV viewfinders, film magazines, and HC lenses.

It is Hasselblad’s strategy to excel in the high-end segment of the photographic market and offer camera systems that deliver the best image quality and the most flexibility. While the company offers the premier DSLR solution with the H3DII product line and will support the legacy of film photography with the H2F camera, market demand does not justify the cost of maintaining the additional manufacturing line for the dual-platform H2. In keeping with its customer-centric modus operandi, Hasselblad will, however, continue to offer service and support for H1 and H2 owners for a minimum of 7 years from date of purchase. Meanwhile, the H3DII, H3DII-39MS and the H2F are being assembled in Copenhagen, Denmark and Gothenburg, Sweden, on new production lines engineered specifically for their unique designs and assembly requirements.

The H3DII-39MS will be available from January 2008 and the H2F from November 2007 worldwide through Hasselblad’s national subsidiaries and channel partners with a retail price of €33,500 for the H3DII-39MS, and €2,100 for the H2F camera body and €6,460 for the H2F camera kit, excluding tax. An attractive trade-in program has been announced that enables current Hasselblad users, as well as users of third party digital backs, to upgrade to the H3DII system, including the H3DII-39MS.

www.hasselblad.com

21/09/07

Hasselblad H3D-II

Hasselblad H3D-II

Hasselblad’s H3D line of products today achieve a new level of digital maturity and integration with the launch of the H3D-II, the fourth iteration of the camera system and one that can now justifiably lay claim to be the world’s finest digital SLR camera. Offering unsurpassed image quality delivered through an outstanding combination of hardware, software and lenses, the H3D-II is the clear leader in the high-end DSLR category, now a recognized segment of the photographic market.

A complete DSLR that is much more than the sum of its parts, the H3D-II is peerless in terms of its combined image quality and flexibility. While retaining its full digital lens line and the choice of 22, 31 or 39 megapixel capture units using CCD image sensors up to 48x36 mm – the largest currently available and more than twice the size of even the largest 35mm camera sensors – the H3D-II now has a large, bright 3” display, which affords both improved viewing of captured images and lower power consumption.

Reflecting the higher level of integration in the system, all the key functions of the camera are adjusted via digital menus, which can now be controlled via an intuitive thumbwheel control on the handle of the H3D-II, making the operation of the camera easier and more efficient. A new separate button for direct control of ISO settings and white balance has also been added to the camera controls.

To optimize the digital image quality of a DSLR, Hasselblad has identified the following key system components: an excellent optical system, comprising the best lenses twinned with the largest possible sensor format; full integration to enable lens correction and Hasselblad’s own Ultra-Focus; and the best possible RAW converter. With all these components in place, the result is Hasselblad’s STAR Quality images, photographic flexibility and a truly professional appearance.

In the H3D-II, Hasselblad has addressed each of the system components above to provide an unprecedented level of image quality that outperforms any professional digital camera system on the market today, delivering outstanding pixel resolution, better colors, and improved detail rendering. When used with Hasselblad HC and HCD lenses, the camera system offers full digital lens correction through its DAC-Digital Auto Correction, which, in addition to chromatic aberration and distortion, can now correct for vignetting phenomena.

Image noise in the H3D-II has been significantly reduced by improving the cooling of the sensor, achieved by attaching to the CCD a physical heatsink, which dissipates the heat generated to the entire camera body and considerably lowers the temperature of the system. As a component of Hasselblad’s revolutionary forthcoming image processing software, Phocus, the Hasselblad RAW Converter (HRC)also has an amazing anti-moiré capability which will eliminate moiré from any 3FR files, including even reprocessed images shot in 3FR on previous generations of Hasselblad cameras.

Demonstrating Hasselblad’s drive for continuous technical innovation, the H3D-II also features Hasselblad’s Global Image Locator (GIL), a unique integrated GPS product that automatically recordsthe camera‘s exact geographic co-ordinates at the precise moment of image capture. This data is integrated into the metadata of a specific image file and used together with the Hasselblad‘s newimaging software, Phocus, to allow images to be located on a map or found in a computer file system using the GPS coordinates as a search term. All the image files shot or stored in a specific location can be easily identified and found. As a direct link to Google Earth has also been built into Hasselblad’s Phocus software, it is also possible to establish via the internet what image files were captured at any particular location. With Google’s functionality, the user can also view their GPS tagged images, “fly” between them and even into them.

Christian Poulsen, CEO of Hasselblad, comments: “With the introduction of the Hasselblad H3D-II, we believe that the world’s best high-end DSLR camera has just got better. By further raising the level of integration by improving the controls, functionality and sensor cooling, and adding a new and more intuitive user interface, and a bright, 3” display, we continue to address the needs of professional photographers and to reassure them that, by investing in Hasselblad, they’ve made the right choice. The H3D-II continues the evolution of the world’s most advanced DSLR camera system and, will set a new standard for digital photographic quality.”

The new H3D-II is available immediately worldwide through Hasselblad’s national subsidiaries and channel partners with a retail price in Europe of 26.500€ for the H3DII-39, 21.500€ for the H3DII-31, and 17.900€ for the H3DII-22, excluding tax. In the USA, respective pricing is $33,995 for the H3DII-39, $26,995 for the H3DII-31, and $24,995 for the H3DII-22; and in the UK, £18,300 for the H3DII-39, £14,900 for the H3DII-31 and £12,500 for the H3DII-22, excluding VAT.

www.hasselblad.com

26/07/07

Hasselblad H3D-31

Hasselblad H3D-31

Featuring near full-frame capture, the H3D-31 uses a 44 x 33mm sensor enhanced with micro-lenses to boost ISO rating one stop to a new maximum of ISO 800. The system’s new high-speed capture architecture, which is common to all H3D models and enables the fastest possible operation, also gives the H3D-31 an impressive capture rate of 1.2 seconds per image in either mobile or tethered mode. These features give the H3D-31 the highest burst rate of the H3D family and make it the camera of choice for the professional mobile photographer.

Christian Poulsen, CEO of Hasselblad comments: “To date, we’ve introduced the H3D-39 and H3D-22 and, in doing so, have set new standards in image quality and lens performance for digital SLR cameras. Offering a full-frame, 48 x 36mm sensor and unique features, such as Hasselblad’s Natural Color Solution, Digital Auto Correction and Instant Approval Architecture, the H3D-39 and H3D-22 deliver unsurpassed image quality, including moiré-free color rendering, and have become the cameras that professional commercial photographers aspire to. With the introduction of the H3D-31, we’re now looking to address the needs of professional mobile photographers, whose work may encompass shooting a variety of subjects on location, but who still want the image quality that high-end 35mm DSLRs don’t offer. We’re confident that the H3D-31’s additional photographic flexibility, including its faster ISO rating and faster capture rate, will make it a very attractive proposition for the professional mobile photographer.”

Developed around a brand new digital camera engine, the H3D takes lens performance and image sharpness to new levels. By focusing solely on digital camera architecture, Hasselblad is able to offer photographers the full benefits of professional medium-format digital cameras as well as the ease of use of the best 35mm DSLRs. When compared with high-end 35mm DSLRs, the H3D delivers unmatched pixel resolution, better colors and detail rendering and a new choice of viewfinders for creative image composition. The H3D-22 and its nearly double-resolution H3D-39 counterpart are both full frame 48mm DSLR’s using the sensor format 36 x 48mm. These cameras operate up to ISO400 with a capture speed of up to 1.4 seconds per capture. The H3D-22 and H3D-39 are the preferred choice of professional commercial photographers.

The H3D design has also made possible the launch of a completely new 28mm lens, designed and optimized solely for digital image capture. Image quality is lifted to a level, yet unseen in dig¬ital photography, including digital correction for color aberration and distortion. The result is flexibility for the professional photographer, including the freedom to choose between eye-level and waist-level viewfinders, digitally APO corrected lenses, and on-the-fly classification of images. The H3D offers photographers the freedom to work with film to allow shooting under extreme conditions, and Hasselblad’s Natural Color Solution delivers out-of-the-box image quality only achievable in a true digital camera system.

The new H3D-31 is available immediately worldwide through Hasselblad’s national subsidiaries and channel partners with a retail price of £13,900, excluding VAT, or 19,900 Euros, or US$ 24,995.

www.hasselblad.com

30/09/00

The Hasselblad Calendar 2001 - a gallery of photographic masterpieces

The Hasselblad Calendar 2001 - a gallery of photographic masterpieces

At the photokina 2000 exhibition, Hasselblad presents the forthcoming Hasselblad Calendar 2001. Its new concept and format is embodied in a fresh and contemporary graphic design. The primary aim of the carefully selected pictures is to present excellent photography that reflects current interest and creates a lasting impression on the viewer. The calendar will no doubt strongly appeal to both photographers and others interested in the visual arts. 

The calendar contains just over 40 images of various sizes, in colour as well as black & white, representing many fields of application without being linked under a specific theme. 

The Hasselblad Calendar 2001 presents the work of twelve highly skilled photographers, hailing from different parts of the world, all with various backgrounds and photographic styles. The majority are well established of worldwide repute, but the calendar also presents a number of up-and-coming photographers, with a fresh and exciting approach to photography. 

The photographers participating in the Hasselblad Calendar 2001 are: 
Anton Corbijn / England, Bernhard Edmaier / Germany, Isabel Muñoz / Spain, Hans van Ommeren / Holland, Mario Cravo Neto / Brazil, Michael Grecco / USA, Matilda Lindeblad / Sweden, Ian Patrick / France, Per Nagel / Denmark, Phyllis Galembo / USA, Howard Schatz / USA and Xie Mo / China. 

The chosen photographers, known as the Hasselblad Masters, will each be the subject of an in depth feature article released by Hasselblad on a monthly basis, starting with Anton Corbijn in October 2000. 

Victor Hasselblad AB, Göteborg, Sweden 

30/06/00

Boris Mikhailov: Hasselblad Award 2000

Boris Mikhailov receives the Hasselblad Foundation International Award in Photography, 2000

The Erna and Victor Hasselblad Foundation has selected Ukrainian photographer Boris Mikhailov, who lives in both Charkov and Berlin, as the winner of the 2000 Hasselblad Foundation International Award in Photography. The prize, consisting of SEK 500,000 and a gold medal, will be awarded at a ceremony in Göteborg, Sweden, November 25th, 2000. A new exhibition of Boris Mikhailov´s work, curated and organized by the Hasselblad Center, will be opened in conjunction with the ceremony.

The Foundation’s decision to award the 2000 prize to Boris Mikhailov was motivated by the belief that:
"Boris Mikhailov is unquestionably the leading photographer with a "Soviet background" today. In recent years, his exhibits and books have attracted enormous international attention. At this point in his over thirty year long career, Boris Mikhailov continues to develop his great theme - his narrative of the wreck of the Soviet utopia. Boris Mikhailov's stance is critical; his work is consistently humanist in approach, with strong emotional elements and a sense of humor that audiences in both East and West have found moving. Despite working under extremely difficult circumstances, he has always succeeded in creating deeply engaging and exciting photographic art".
The Jury for the 2000 Award, which submitted the proposal to the Board of Directors of the Foundation, consisted of: Jan Kaila, (chairman) photographer, Helsinki, Finland; Hasse Persson, photographer, Hyssna, Sweden; Joan Fontcuberta, photographer and editor of Photovision, Barcelona, Spain and Dr. Margarita Tupitsyn, Berlin Prize Fellow of the American Academy in Berlin, New York, USA.

Boris Mikhailov was born in 1938, in Charkov, Ukraine. He is based in Charkov and Berlin. He trained as a technical engineer. At the age of 28 he began to work with photography, and was soon sacked from the factory where he worked, when the KGB discovered nude photos he had taken of his wife. Thus began his full-time career as a photographer.

Boris Mikhailov is unquestionably the most outstanding photographer of Soviet origin. During his over-thirty-year career, he has produced works which are already considered as classics. At the same time, he has continued to develop, rather than remaining as a classical artist he has gone on to work in radical and often provocative ways. In 1998 he organized an exhibition entitled "Case History", with photographs reflecting daily life. A book entitled Case History was also published in 1999. In it, he returned photography to square one, with his simple, straightforward pictures of human beings in states we turn away from and would prefer to ignore, but which, in the name of our fellow human beings, we should acknowledge as long as they exist.

Mikhailov habitually works in extended series, often quite different from each another in form. This makes it difficult to define his photographic style, his aesthetics. However, he is always consistent with regard to the function of photography as medium. It is his view that the medium must be used to help the viewer understand more about the relationship between individuals and society.

Boris Mikhailov's production has always been astonishing and eclectic. Many of his early works such as the "Private Series" (from the late 1960s), the "Red Series" (1968-75), and "Luriki" (1971-85) are playful in attitude. The photos in "The Private Series" resemble a photo album, showing people in their own rooms, women exercising, people dancing and partying; situations foreign to Soviet iconography. In the "Red Series", Mikhailov photographed everyday situations, in a snapshot style, drawing the viewer's attention to the red objects which inevitably appear in them. In this way, he rearranges the Soviet propaganda image. "Luriki" consists of an entire archive of photos which Mikhailov obtained in the 1970s when he was working for a "commercial" photographer, retouching and coloring old photographs.

In 1984, Mikhailov initiated a remarkable project: gluing small black-and-white photos of everyday occurrences in Charkov onto the back of his uncle's unfinished lecture notes. Later, he added various kinds of handwritten text fragments to the photographs. The project was published in 1998, as an elegant art book entitled Unfinished Dissertation. In the 1980s, Mikhailov also experimented with a number of narrative ideas. In 1986, he photographed an almost film-like series entitled "Salt Lake", in which he portrayed people swimming in salt water -- possibly polluted, possibly clean -- surrounded by gigantic waste pipes in a decaying industrial site.

Perestroika and the subsequent dissolution of the Soviet Union brought about dramatic changes, even for photographers and artists. "The new freedom" was paradoxical for Boris Mikhailov, bringing him personal artistic and also financial success, but at the same time implying serious collective destruction. (According to Mikhailov, the post Soviet Union is a far greater economic disaster than anyone in the West can imagine). Mikhailov’s series "By the Ground" (1991) and "At Dusk" (1993) describe life on the new, contemporary, capitalistic Ukrainian streets. The brown toning and the title "By the Ground" both allude to Russia under the Tzar as portrayed by Maxim Gorky, where people lived in a constant struggle for a decent life. The blue toning in "At Dusk" refers, in turn, to a state of war; here Mikhailov has portrayed the sheer struggle for survival.

In the parodic series "I am not I" (1992), Mikhailov posed for the camera nude and surrounded by various male attributes (such as swords and dildos), in scenery reminiscent of great nineteenth century "salon" art.

In the new, bewildering social reality, Mikhailov appears to ask himself and his colleagues: "Why do we create images, and for whom?"

ERNA AND VICTOR HASSELBLAD FOUNDATION
Ekmansgatan 8 - 412 56 Göteborg

30/08/98

Hasselblad XPan Dual-format Camera

US Launch of Hasselblad XPan Dual-format Camera

Hasselblad is now expanding its world of imaging by opening the door to a 35 mm film based dual-format camera - the Hasselblad XPan. This new camera concept can be seen as a bridge between the medium format and the 35 mm format, and is a natural development of the Hasselblad camera system, enabling it to cover an even broader spectrum of photographic needs. 

The Hasselbad XPan appeals to a wide variety of photographers involved in advertising, architectural, nature photography, and beyond. In addition, its use in illustrative and art photography can be advantageous as the full panorama format can provide an additional creative input into image making. 

The Hasselblad XPan incorporates a dual-format facility providing a full panorama 24x65 mm format as well as a conventional 24x36 mm format on the same film. This innovative camera offers all the convenience and advantages of the 35 mm format, but provides the option to rapidly switch to the full panorama format, without changing film. It becomes, therefore, the first and only dual-format camera on the market that expands the format instead of masking it, ensuring that every exposure utilizes the full area of the film. In addition, the 65 mm width of the full panorama images is similar to the medium format, ensuring that the Hasselblad XPan will always give you superb image quality. 

The Hasselblad XPan is a feature-packed and highly professional rangefinder type camera that combines the user-friendliness of modern technology with Hasselblad quality. The camera body is compact and ergonomically designed. It is a robust aluminium and titanium construction partly clad with synthetic rubber and built to withstand many years of hard work - a camera suitable for the true professional photographer as well as for the discerning amateur. 

The full panorama format is made possible by the large image circles of the interchangeable 5.6/30 mm, 4/45 mm and 4/90 mm lenses, which have been specially designed for the Hasselblad XPan. These light and extremely compact "medium format" lenses are characterized by razor-sharp image quality and excellent coverage. Multicoating of the glass elements ensures top quality results, exhibiting brilliant contrast and full tonal scale. The focusing ring with its smooth action ensures quick and accurate focusing, and the lenses are stylishly finished in black, in tune with the rest of the camera. 

Viewing and focusing are by way of a bright-frame viewfinder and coupled rangefinder. Viewfinder information is adjusted automatically according to the focal length of lens as well as an automatic parallax adjustment for close shots. No accessories or manual adjustments are necessary, so changing lenses is rapid and trouble-free. 

Film loading is automatic and convenient. After being inserted, the film is automatically withdrawn from the cassette. The camera has a DX code sensor with manual override for maximum control. As the film is exposed, it is transported back into the cassette, frame-by-frame. This valuable feature cleverly protects the exposed section of the film, even if the camera is opened by accident. 

The TTL exposure meter supplies a centre-weighted average reading to provide an automatic aperture-priority facility with manual override.The camera can be used in single or continuous exposure mode. In continuous mode the frame rate is 3 frames/s with 24x36 format and 2 frames/s with 24x65 format. Using the camera in its auto-bracketing mode provides three consecutive exposures in ± 0.5 or ±1- step differences. 

The main LCD display, located on the camera back, presents all necessary information including film speed, shutter speed and battery status. Another LCD provides exposure counter information, with further information being shown in the viewfinder. 

The Hasselblad XPan camera was introduced in July 1998. The camera was introduced to the American press at a Press conference in New York on August 19, 1998. Deliveries will commence in September 1998. 

Update:

In August 1999 Hasselblad XPan received the prestigious EISA award as the European Professional Camera of the Year 1999-2000. The award citation was as follows: 
"In principle, Hasselblad XPan is two cameras in one. Firstly, it is a remarkably slender panoramic camera that delivers sharp 24x65 mm extended format images on 35 mm format film. On the same roll of film, it is also possible to take (24x36 mm) regular format pictures. This makes XPan a highly versatile camera, being the ideal choice for landscape, while providing unique capabilities for documentary, fashion and commercial photography in an unusual image format." 
Hasselblad USA, Inc.
10 Madison Road
Fairfield, NJ 07004

Updated Post

30/04/98

Hasselblad 202FA Medium Format Camera

Hasselblad 202FA Medium Format Camera

Hasselblad announces the introduction of a new entry-level model to the 200-series camera system - the Hasselblad 202FA. The 202FA replaces the 201F - the basic focal plane shutter model - and features in addition an efficient integral metering system perfectly suited for the photographer who wants a camera that is easy to operate. The new camera is user-friendly, favourably priced and produces the outstanding image-quality that places the user at a true professional level.

The Hasselblad 202FA is a versatile and technically advanced camera with many features similar to the 203FE model. The combination of extremely precise multi-mode exposure metering systems and flash metering including fill-in flash control makes it first choice for demanding photographers who often work on location under unpredictable light conditions and fast-moving subjects. The highly sensitive selective area TTL metering system can be set to automatic exposure and by attaching the optional winder, the photographer can work with the camera hand-held fully concentrating on the subject.

The Hasselblad 202FA is equipped with a focal plane shutter producing shutter speeds from 1/1000th of a second up to 34 minutes and it provides the fastest flash synch speed among medium focal plane shutters: 1/90th of a second.

The Hasselblad 202FA is primarily designed for the large aperture FE lenses, including the fastest lens in the medium format, the FE 110 with an aperture of f/2. However it can also be used with all Hasselblad CF lenses at the F-setting.

The Hasselblad 202FA is part of the world's most comprehensive medium format system with over 300 items for all kinds of photographic applications. Apart from a wide range of lenses, the Hasselblad 202FA can also be fitted with a winder allowing 1.3 frames per second, film magazines for 120, 220, 70 mm and Polaroid film, viewfinders, a large range of bright Hasselblad focusing screens, and a variety of useful accessories such as close-up and flash equipment.

HASSELBLAD

29/04/97

Hasselblad 501CM Medium Format Camera

Hasselblad 501CM Medium Format Camera

Hasselblad 501CM
Hasselblad 501CM
(c) Victor Hasselblad AB

Following the success of Hasselblad's new 503CW camera, photographers entering the system have requested a new, lower priced, less specified alternative that incorporates the innovative GMS (Gliding Mirror System), which provides a full viewfinder image with virtually all lenses, irrespective of focal length. Hasselblad has responded by introducing a new model to the system - the 501CM.

The new camera body, complete with GMS, will be available separately or as a complete kit together with the Zeiss Planar C 2.8/80 mm lens and the new A12 magazine which incorporates an integral slide holder. Both versions are only available in chrome trim. The kit offers an ideal opportunity for those photographers wishing to enter the Hasselblad system, with the separate body being a useful item for committed Hasselblad photographers requiring an additional camera body.

The 501CM is the latest addition to Hasselblad's 500 series of cameras, which accept the razor-sharp Zeiss lenses with integral shutters providing flash sync at all shutter speeds. Lenses of 14 different focal lengths range from 30 to 500 mm and these can be extended further with 1.4X and 2X converters.

The timeless Hasselblad system is built with the photographer in mind. The modular construction of the 500 series means, for example, that Hasselblad lenses, magazines and most accessories - both new and old - are fully compatible, regardless of age.

Hasselblad 501CM: Technical Specifications

Camera body. One-piece, cast aluminium alloy shell with 3/8" and 1/4" socket threads and tripod plate for rapid mounting with the Hasselblad tripod quick-coupling accessory.

Film format. 6x6 cm (21/4 x 21/4") or 6x4.5 cm
(21/4 x 15/8") with appropriate magazines. 6x4.5 cm (21/4 x 15/8") or 6x3 cm
(21/4 x 11/5") with format mask.

Film choices. 120 and 220 rollfilm, 70 mm perforated film and Polaroid film with accessory magazines.

Film advance. Simultaneous manual shutter winding and film advance.

Lenses. Interchangeable Carl Zeiss CF- and C-lenses with focal lengths of 30, 40, 50, 60, 80, 100, 120, 135, 150, 180, 250, 250SA, 350 and 500 mm. Converter 2XE, PC-Mutar 1.4X Shift Converter and Teleconverter 1.4XE.

Shutter. Between-lens shutter with speeds from 1 s to 1/500 s and B.

Flash synchronization. The between-lens shutter provides flash synchronization at all shutter speeds.

Exposure Metering. Meter Prism Viewfinders available as accessories.

Viewfinder. Fitted with GMS, Gliding Mirror System, which provides a full image in the viewfinder with virtually all lenses. Interchangeable focusing screens for different applications. Folding focusing hood with 4.5x magnifier that can be exchanged for: reflex viewfinders, magnifying hood, prism viewfinders (45° and 90° viewing angles) either with or without built-in light meter.

System compatibility. All CF- and C- lenses. All magazines, viewfinders and most other accessories.

Dimensions. With focusing hood, Planar C 2.8/80 mm, film magazine A12: length 180 mm (7"), width 114 mm (4.5"), height 110 mm (4.3").

Weight. With focusing hood, Planar C 2.8/80 mm, film magazine A12: 1500 g (3.3lb) Camera body only: 600 g (1.3lb)

Camera finish. Chrome, supplied with focusing hood, carrying strap and front and rear protective covers.

HASSELBLAD
www.hasselblad.se

03/11/96

Hasselblad 503CW Medium Format Camera at VISCOMM Photo Exhibition in New York

Hasselblad 503CW Medium Format Camera at VISCOMM Photo Exhibition in New York

At the VISCOMM photo exhibition in New York Victor Hasselblad AB presents the Hasselblad 503CW, the latest addition to the extensive Hasselblad medium format camera line. This newly designed camera body has been re-developed from the workhorse model, the 503CXi. The new camera features an ingeneous development in the GMS (Gliding Mirror System) which gives a full image in the viewfinder regardless of focal length of lens or extension.

The 503CW is the next evolution of the timeless design of the Hasselblad camera which is one of the most respected cameras in the world. It is compatible with the entire line of leaf shutter lenses from 30mm to 500mm. There are also two tele converters available; 2X and 1.4X.

Hasselblad 503CW
Hasselblad 503CW
© Victor Hasselblad AB

As with the 503CXi, flash synchronization can be made up to 1/500th of a second and the cameras OTF/TTL dedicated flash feature assures users of superb exposure control on the film plane where the actual image is formed.

In addition to the new camera, Hasselblad also has broken ground with the new Winder CW. This new product has been developed for use with the 503CW and the 503CXi camera bodies. Its ergonomically designed hand grip is comfortable in all possitions and the winder fits tightly against the camera body offering stability and balance, while maintaining easy access to all of the cameras functions. The Winder CW has four firing modes plus on/off lock. Single exposure, continuous exposure, multiple exposure, and infrared remote control.

Hasselblad 503CW
Hasselblad 503CW with the Winder CW
© Victor Hasselblad AB

Another exciting new accessory, an IR Remote Control for the winder, allows the photographer the option of working away from the camera, in the studio or on location. The transmitter resembles an auto alarm transmitter in size and can be individually programmed for a specific camera or multiple camera setups making it a perfect solution for sporting events or industrial uses. The IR remote control is also ideally suited for studio work with children, groups, etc.

Hasselblad 503CW
Hasselblad 503CW with the IR Remote Control for the winder
© Victor Hasselblad AB

Another quality that the Winder CW features is SAI (Self-Adjusting Interface) which not only senses the subtle characteristics of each camera, but also adjusts itself to their specific tolerances for perfect compatibility. In other words, it adjusts itself to minimize the potential for unneccessary wear and tear on the camera and/or the motor.

Hasselblad 503CW Technical Specifications

Camera body: One-piece, cast aluminium alloy shell with 3/8 and 1/4 socket threads and tripod plate for rapid mounting with the Hasselblad tripod quick-coupling accessory.
Film format: 6x6 cm (2 1/4" x 2 1/4") or 6x4.5 cm (2 1/4" x 1 5/8") resp. 6x3 cm (2 1/4" x 1 1/5") with format masks. 6x4.5 cm (2 1/4" x 1 5/8") with accessory magazine.

Film choice: 120 and 220 rollfilm, 70 mm perforated film and Polaroid film with accessory magazines.

Film advance: Manual or motor driven with Winder CW.

Lenses: Interchangeable Carl Zeiss CF- and C-lenses with focal lengths of 30, 40, 50, 60, 80, 100, 120, 135, 150, 180, 250, 250SA, 350 and 500 mm. Converter 2XE, PC-Mutar 1.4X Shift Converter and the new Teleconverter 1.4XE.

Shutter: Between-lens shutter with speeds from 1 sec. to 1/500 sec. and B.

Flash sync: The between-lens shutter provides flash synchronization up to 1/500 sec.

Flash Control: TTL centre-weighted dedicated system with OTF metering. Controls flash duration automatically. Film speed range from ISO 16 to ISO 1000.

Exposure metering: Meter Prism Viewfinder available as accessories. Centre weighted TTL flash metering.

Viewfinders: Fitted with GMS, Gliding Mirror System, which always provides an entire image in the viewfinder. Interchangeable focusing screens for different applications. Folding focusing hood that can be exchanged for prism viewfinders with 45° and 90° viewing angles as well as correction eyepieces.

Compatibility: All CF- and C- lenses. All magazines manufactured from 1957 and onwards. All viewfinders and most other accessories.

Dimensions: With focusing hood, Planar CF 2.8/80 mm, film magazine A12: width 114 mm (4.5"), height 110 mm (4.3"), length 180 mm (7").

Weight: With focusing hood, Planar CF 2.8/80 mm, film magazine A12: 1.5 kg. (3.3lbs.) Camera body only: 0.6 kg. (1.3lbs)

HASSELBLAD

Updated 18.01.2022

18/09/96

Hasselblad at Photokina 1996

Hasselblad at Photokina
Köln 18-23 September 1996


Hasselblad is showing is Multi image show Aqua every 30 minutes. The program, which is presented using 20 Hasselblad PCP80 projectors, consists of 630 different individual images often surrounded by a panoramic image. The final version features the work of 92 photographers.

At the seminars arranged by the Hasselblad University the following lectures will appear Judy Holmes, Christopher Springmann, Walter Schels, Ernst Wildi and Tony Corbell. The seminars are about 45 min and free tickets from Hasselblad's reception desk are required.

Judy Holmes "Wildlife - Outdoor Photography"
21 Sept. 11 a.m., 22 Sept. 2 p.m., 23 Sept. 2 p.m.

Judy Holmes is an exceptionally talented and dedicated outdoor photographer with a MBA from the Dartmouth College. Her incredible images have been featured in countless L.L. Bean catalogues and dozens of magazines, posters and gallery prints. She has been an artist in residence at the Disney Institute and taught for Hasselblad USA Inc. in 24 cities over the past two years. She recently published "Eye On Nature" which is an elegant little guide to outdoor and wildlife photography covering everything from exposure, composition to lab selection and image filing systems.

Judy Holmes has spent a great deal of time working on remote locations and she has accumulated a wealth of helpful information which you will benefit from in this clear, down-to-earth educational photokina Seminar.

Christopher Springmann "Commercial Photography"
21 Sept. 2 p.m., 22 Sept. 4 p.m., 23 Sept. 11 a.m.

Christopher Springmann is an American freelance advertising and fashion photographer from San Francisco, who has specialized in location portraiture for advertising and in trade publications covers and consumer magazines. He long ago abandoned the comfort and security of the studio for the opportunity and ultimate rewards of working on location with an equipment-filled van. His very dynamic photography has given him a clientele of many of the best known companies in the U.S. such as ATT, General Electric, IBM, National Geographic and many more.

Christopher Springmann also teaches photography at the prestigious Santa Fe Photographic Workshops, where he shows in step-by-step fashion, how studio-quality lighting is created on location by combining electronic flash and quartz lighting with the existing daylight to produce a "new reality".

During this Photokina Seminar Christopher Springmann will show and lecture on his innovative lighting control techniques, which in combination with the FlexBody have created the most memorable images.

Walter Schels "Portraits - People and Animals"
18 Sept. 11 a.m., 19 Sept. 4 p.m., 20 Sept. 2 p.m.

Walter Schels worked abroad as a decorator until 1965. In New York the dedication to photography became his profession and years of fashion, advertising and reportage photography followed, like for instance the covering of more than 50 births. The face of the new born baby, which many times is suggestive of an old man's face, created an interest in faces and portrait photography. A great number of portraits of artists, musicians, politicians, philosophers, scientists and others, even of blind people, followed.

The same interest was also turned to animals. It even served as models to the human portraits, because animals have no complex in regard to appearance or originality. Babies and very often also old people share this with the animals.

Since 1990 Walter Schels lives and works in Hamburg. In addition to exhibitions in Germany and abroad, also the publishing of works like "The open secret" in 1995 with physiognomic reflections on the new born baby and the old man's face.

Ernst Wildi "Light metering and successful photography"
18 Sept. 2 p.m., 19 Sept. 11 a.m., 20 Sept. 4 p.m., 22 Sept. 11 a.m.

Ernst Wildi has distinguished himself as a photographer, speaker and writer with the capability of explaining and illustrating photographic ideas and techniques in a way that is easily understood and remembered. He has written over 200 articles for amateur and professional photography magazines and is the author of "The Hasselblad Manual" now in its fourth edition, and "Medium Format Photography manual", now in its second edition published by Focal Press.

Ernst Wildi, a craftsman in the Professional Photographers Association and fellow in the photographic Society of America, is the recipient of the 1990 Bill Stockwell Memorial Award from the Wedding Photographers international and the Professional Photographer's 1991 Gerhard Bakker Award for distinguished contribution in Visual Education.

He holds the degrees of Honorary Master of Science in Professional Photography from Brooks Institute of Photography, and Honorary Professor of Photography at East Texas State University and Sam Houston University in Huntsville, Texas.

Tony Corbell "Lighting Control"
18 Sept. 4 p.m., 19 Sept. 2 p.m., 20 Sept. 11 a.m., 23 Sept. 4 p.m.

Tony L. Corbell, photographer, educator, technical lighting specialist and Manager of Corporate Communications from Hasselblad USA Inc. will give you a thorough understanding of quality-of-light and illustrate how to apply that understanding for more effective lighting control.

Tony L. Corbell has taught lighting at the internationally renowned Brooks Institute of Photography and produced the Finelight series of books and tapes by Dean Collins, and will in this Photokina Seminar also explain his theories on photographing people and products the same way in his approach to utilizing various types of lighting to create shape, depth and roundness in the images.

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