29/03/97

Vivitar ViviCam 3000 Digital Camera

Vivitar ViviCam 3000 Digital Camera

Vivitar ViviCam 3000
(c) Vivitar Corporation

Vivitar Corporation has announced the newest addition to its family of digital cameras, the ViviCam 3000. Capitalizing on the latest in solid-state imaging technology, not found in comparably priced units, the ViviCam 3000 delivers high resolution and advanced color capability in an easy-to-use, point-and-shoot unit that offers editing and multimedia options. Matching the image quality of many film-based cameras, the ViviCam 3000's digital technology allows the storage of dozens of photos and provides the ability to edit images and output them directly to photographic printers. These images can be integrated into virtually any digital application at an affordable price. Made in the USA, the ViviCam 3000 received an Innovative Product Award from the Photo Marketing Association for the camera's "newest and most promising" imaging technology.

"Photo-and computer-savvy consumers as well as business professionals are now able to take digital snapshots, record short segments of live audio and even save captured images onto removable memory cards," said Alex G. Wijnen, President and Chief Executive Officer, Vivitar Corporation. "From capturing birthdays and weddings for family occasions to creating marketing brochures and Internet web pages for business purposes, the ViviCam 3000 combines true versatility with high performance for just about every photo situation."

Crystal Clear Resolution

Based on a solid-state Complementary Metal Oxide Silicon (CMOS) active pixel array, the ViviCam 3000 stores photographic images in file sizes as small as 20KB with resolution up to 1000 x 800 (800,000 pixels) in best mode surpassing the resolution and image performance of many computer monitors. The unit's improved high-grade color balance uses a four color sensor (RGBT) to store photos in 30-bit (one billion) color, thus producing realistic, true-to-life images once associated only with high grade film photography.

As photos are shot, up to 24 image files are stored in the internal memory, and an optional PCMCIA removable memory card enables storage of up to 50 images per megabyte of storage. In low light situations, the electronic flash automatically engages, and the fixed focus lens is specified at f/4 for one meter to infinity.

Multimedia Capability

PC or MAC compatible, the ViviCam 3000 features up to five seconds of audio recording per image. Connected to a computer in live-video mode, the camera automatically imports continuous images at up to one frame per second. It can be used for video conferencing and sending video mail via e-mail networks, with real-time images posted on a Web site or video segments recorded for later playback.

Ergonomically designed, the ViviCam 3000 measures 5 x 2.5 x 1.75-inches. It is a lightweight companion, weighing in at six ounces and powered by six AA alkaline batteries or a 6-volt A/C power adapter. The included image editing software, LivePix, is a powerful tool for enhancing and manipulating images and creating unique greeting cards, calendars, stationery and photo albums.

The ViviCam 3000 also includes a very unique feature found on no other digital camera on the market today. The camera's internal operations software may be upgraded after purchase by downloading camera software updates. For no charge, updated versions of the camera software will be posted on Vivitar's Web site www.vivitarcorp.com, allowing consumers to download the information directly to the camera's memory.

The ViviCam 3000 will be available in April 1997 at major PC and electronics dealers nationwide at a suggested retail price of $499.95.

VIVITAR CORPORATION
www.vivitarcorp.com