Eisa Award 2009-2010 EOS 5D Mark II

Canon EOS 5D Mark II: European Advanced Camera 2009-2010

The EISA Photo Panel described the EOS 5D Mark II as a "worthy successor of the EOS 5D," praising Canon's achievement in increasing the pixel count of the model's 35mm CMOS sensor to 21.1 megapixels while delivering lower noise levels than its predecessor. The jury also lauded the model's dust and moisture protection, Live View shooting, sensor cleaning, and full High Definition recording capabilities. The European Imaging and Sound Association (EISA), composed of 50 special interests magazines from 19 countries focusing on photography, A/V products, home theaters, and mobile devices, has recognized two other Canon products with prestigious "Best Product" awards: the Canon EOS 500D (EOS Rebel T1i in other regions) as European SLR Camera 2009-2010; and the Canon Pixma Pro9000 Mark II as European Photo Printer 2009-2010. EISA awards are presented to products released in Europe within the past 12 months and deemed representative of their product category by a judging panel composed of editors of EISA-affiliated magazines specializing in that respective product division. In addition to the European Advanced Camera Award, the EOS 5D Mark II has also been declared Best Digital SLR Expert Camera 2009 by the European Technical Image Press Association and Grand Prix Camera of the Year at the Camera Grand Prix 2009 in Japan, receiving a total of three authoritative awards in the camera industry.

Canon EOS 5D Mark II TIPA Award 2009

The Canon EOS 5D Mark II has won a TIPA Award " Best DSLR Expert in 2009 "

Canon’s full frame, 21.1 megapixel EOS 5D Mark II is the first EOS with full High Definition video capability that captures amazing quality footage. TIPA’s panel of judges summarised the camera as: “Fast, reliable and discreet, this ‘expert’ D-SLR challenges in quality the best pro models.” Although compact and lightweight, the EOS 5D Mark II’s newly designed and improved Canon full frame CMOS sensor, along with the DIGIC 4 processor, delivers image quality at 3.9 frames per second.

AgfaPhoto Optima 830UW Camera

The Optima 830UW camera was launched at the PMA 2009 in Las Vegas (March 3-5, 2009).

The extra sturdy, but lightweight digital camera is an ideal companion on the go, delivering a good performance in every one of your favorite sports and activities. It can be used for diving up to a depth of ten meters (33 feet) and, needless to mention, also takes pictures in the rain. The camera is also fit for winter, because it is frost-proof up to a temperature of -5°C (22°F). Even a fall doesn’t throw the AgfaPhoto Optima 830UW off balance, as it is shockproof for a fall from a height of one meter (3.3 feet).

The AgfaPhoto Optima 830UW comes with a built-in image stabilizer, which guarantees that real-life action shots don’t get blurry. Taking unique souvenir photos of ski trips and sleigh rides is a cinch. For this purpose you may also want to use the panorama function, which is ideally suited for wide views from mountain peaks. With the included software “Zoner PanoramaMaker”, it’s easy to make great 360-degree shots on your computer. And to show the fun with so much outdoor action, there is the “Smile Detection” function, ensuring the right focus just when everyone is smiling.

The AgfaPhoto Optima 830UW has a 2.5-inch wide TFT display, with 3X optical zoom, 8 mega pixel resolution, high photo sensitivity of up to ISO 1600, and 21 scene mode programs, such as underwater or night shot modes. The camera leads the pack not only with its technology, but also with its sporty silver metal casing.

The AgfaPhoto Optima 830UW is available immediately for only $349.95 dollars (MSRP including VAT).

About AgfaPhoto

Fujifilm FinePix F200EXR Specifications

• Number of effective pixels [1] 12.0 million pixels
• CCD sensor: 1/1.6-in. Super CCD EXR
• Storage media: Internal memory (Approx. 48MB) / xD-Picture card TM (16MB - 2GB) / SD memory card / SDHC memory card [2]
• File format: Still image: JPEG (Exif Ver. 2.2 [3]) / Movie: AVI (Motion JPEG) with sound / Audio: WAVE format, Monaural sound(Design rule for Camera File system compliant / DPOF-compatible)
• Number of recorded pixels: Still image: L: 4:3 4,000 x 3,000 / L: 3:2 4,000 x 2,664 / L: 16:9 4,000 x 2,248 -- M: 4:3 2,816 x 2,112 / M: 3:2 2,816 x 1,864 / M: 16:9 2,816 x 1,584 --S: 4:3 2,048 x 1,536 / S: 3:2 2,048 x 1,360 / S: 16:9 1,920 x 1,080
• Lens: Fujinon 5x optical zoom lens, F3.3 (Wide) - F5.1 (Telephoto)
• Lens focal length: f=6.4 - 32.0mm, equivalent to 28 - 140mm on a 35mm camera
• Digital zoom: Approx. 4.4x
• Aperture: Wide: F3.3 / F9.0, Telephoto: F5.1 / F14.0
• Focus distance (from lens surface): Normal: Wide: Approx. 45cm / 1.5ft. to infinity --Telephoto: Approx. 80cm / 2.6ft. to infinity -- MacroWide: Approx. 5cm - 80cm / 0.2ft. - 2.6ft.Telephoto: Approx. 50cm - 1m / 1.6ft. - 3.3ft.
• Sensitivity: Auto / Auto(3200) / Auto(1600) / Auto(800) / Auto(400) / Equivalent to ISO 100 / 200 / 400 / 800 / 1600 / 3200 / 6400 / 12800 (Standard Output Sensitivity)* Number of recorded pixels: ISO6400: "M" or "S", ISO12800: "S"only
• Exposure control: TTL 256-zones metering
• Exposure mode: Programmed AE, Aperture Priority AE, Manual
• Shooting modes: Mode dial: Auto, EXR, Natural Light, Natural Light & with Flash, SP, P, M, Movie -- SP: Portrait, Portrait Enhancer, Landscape, Sport, Night, Fireworks, Night (Tripod), Sunset, Snow, Beach, Underwater, Museum, Party, Flower, Text
• Image Stabilization: CCD-shift type
• Shutter speed: (Auto mode) 1/4 sec. to 1/1500 sec., (All other modes) 8 sec. to 1/1500 sec.
• Continuous shooting: Top-3 (max. 1.4 frames/sec.) -- Top-12, High speed (max. 5 frames/sec., number of recorded pixels: "S" only) -- Final-3 (max. 1.4 frames/sec.) -- Final-12, High speed (max. 5 frames/sec., number of recorded pixels: "S" only) -- Long-period
• Focus: Auto focus (Area, Multi, Centre) / Continuous AF, AF assist illuminator available
• White balance: Automatic scene recognition -- Preset: Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm white), Fluorescent light (Cool white), Incandescent light, Underwater lighting -- Custom
• Self-timer: Approx. 10sec. / 2sec. delay
• Flash: Auto flash / Effective range (ISO AUTO): Normal: Wide: Approx. 60cm - 4.3m / 2.0ft. - 14.1ft. -- Telephoto: Approx. 60cm - 2.8m / 2.0ft. - 9.2ft. -- Macro: Approx. 30cm - 80cm / 1.0ft. - 2.6ft. / Flash modes: Red-eye removal OFF: Auto, Forced Flash, Suppressed Flash, Slow Synchro.Red-eye removal ON: Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro.
• LCD monitor: 3.0-inch, Approx. 230,000 dots, TFT color LCD monitor, Approx. 100% coverage
• Movie recording: 640 x 480 pixels / 320 x 240 pixels (30 frames/sec.) with monaural sound* Zoom function cannot be used during movie recording.
• Photography functions: EXR mode (EXR AUTO, RESOLUTION PRIORITY, HIGH ISO&LOW NOISE PRIORITY, D-RANGE PRIORITY), Film Simulation, Face Detection (with Auto red-eye removal), Power management, Framing guideline, Frame No. memory
• Playback functions: Face Detection (with Red-eye removal), Slideshow, Trimming, Multi-frame playback (with Micro Thumbnail), Sorting by date, Image rotate, Resize, Voice memo
• Video output: NTSC / PAL selectable
• HD output: Analog component/HDC-1 component video cable for digital camera
• Digital interface: USB 2.0 High-speed
• Power supply: NP-50 Li-ion battery (included) / CP-50 with AC power adapter AC-5VX (sold separately)
• Dimensions: 97.7(W) x 58.9(H) x 23.4(D)mm / 3.8(W) x 2.3(H) x 0.9(D)in. (excluding accessories and attachments)
• Weight: Approx. 175g/6.2oz. (excluding accessories, batteries and memory card)

[1] Number of effective pixels: The number of pixels on the image sensor which receive input light through the optical lens, and which are effectively reflected in the final output data of the still image. [2] See the Fujifilm website to check memory card compatibility. [3] Exif 2.2 is a newly revised digital camera file format that contains a variety of shooting information for optimal printing.

© 2009 FUJIFILM - Specifications are subject to change - http://www.fujifilm.com/

Fujifilm FinePix F200EXR Compact Digital Camera

First announced at Photokina 2008, Fujifilm's new EXR technology makes its first appearance in the FinePix F200EXR.

Following a long line of famous Super CCD sensors in cameras like the FinePix F10 and FinePix F31fd, the FinePix F200EXR is designed by Fujifilm to be a perfect camera for the photographic enthusiast. Primed to be the class-leading compact of 2009, the FinePix F200EXR utilises brand new, ground-breaking technology to create an unprecedented level of image quality from a consumer level compact. Using the human eye as the basis for the perfect camera sensor, Fujifilm has yet again extended technological boundaries, creating a Super CCD capable of registering excellent levels of detail when switched to its high resolution mode, but at the same time, capable of offering excellent quality in low light and superb highlight detail in contrasty light when switched to its high sensitivity and wide dynamic range modes respectively.

In addition to the 12 Megapixel 1/1.6"Super CCD EXR and completely redesigned EXR Processor, the FinePix F200EXR inherits its rich feature set from the FinePix F100fd, which includes a powerful Fujinon 5x wide angle optical zoom lens, and the most powerful face detection technology on the market, Face Detection 3.0, with auto red eye removal. On top of this, the F200EXR offers 5 Film Simulation Modes, a 3.0" high-resolution 230,000 dots wide view LCD, HD Photo Output, Dual Image Stabilisation and sensitivity up to ISO 12800 (3 million pixel only).

This combination of cutting-edge technology encased within a pocketable digital compact body means that advanced amateur photographers through to professionals will be able to take breathtaking pictures in the most challenging of conditions.

A versatile photographic sensor

Faced with a market driven by the demand for higher pixel counts, yet conscious that high concentrations of pixels on small sensors can produce diminishing quality returns, Fujifilm engineers had a radical rethink about sensor technology. Why not make a sensor that can flex its behaviour according to the scene to be photographed? Why not give full resolution when bright light allows, but use the pixels in a different way when the light is not ideal? The FinePix F200EXR offers 3 switchable modes in one sensor:

• High Resolution mode, which deploys all twelve million pixels, and is designed to offer the finest detail of intricate subjects when light is full and even;
• High Sensitivity and Low Noise mode, which caps two adjacent pixels together to produce 6 million large photodiodes, which are big enough to absorb light in the darkest of conditions, to produce low-light shots of extraordinary quality with minimal noise and grain; and
• Wide Dynamic Range mode, which captures different exposures with two sets of six million pixels, which, when combined, gives an excellent level of detail in highlights that would otherwise be lost.
• In EXR Mode, the photographer can choose which sensor setting is preferable for the subject to be photographed by choosing High Resolution Priority (HR) to maximise resolution, High ISO and Low Noise Priority (SN) for high quality low-light work or D-Range Priority (DR) for the best detail with contrasty subjects.

Very Good Pictures - Automatically

The FinePix F60fd was the first digital camera to introduce SR AUTO (Scene Recognition AUTO), allowing photographers to let the camera determine the settings to ensure correct exposure, colour reproduction and lighting. The FinePix F200 EXR takes the next technological step by combining Scene recognition technology with EXR technology by automatically and intelligently choosing the correct Super CCD EXR Priority in conjunction with a range of other controls (image quality, exposure, focus, white balance etc). Now, the photographer can let the camera choose the best sensor mode by using the revolutionary EXR AUTO mode, which is the most efficient mechanism yet invented to quickly optimise the camera's settings to allow the photographer to concentrate on capturing the perfect shot. EXR Auto offers six modes to choose from: Portrait, Landscape, Macro, Backlit Portrait, Night, and Night Portrait. As an example, when taking close subject, FinePix F200EXR will intelligently choose Macro mode by recognizing the scene. Then the sensor will switch to the best EXR mode that is suitable for the scene. Intelligently switching into one of High Resolution Priority (HR), High ISO and Low Noise Priority(S/N), and D-Range Priority (DR) to capture the best possible shot.

The FinePix F200EXR also retains Fujifilm's improved exposure modes. New "Super intelligent flash" can control technology that even lets you take flash assisted macro shots without flash washout. Enables to capture subjects and background in bright, clear a natural detail over the full flash range including ultra close-ups. Other popular exposure modes such as Natural Light and with Flash (giving the user a choice of flash 'on' or flash 'off' shots) or Natural Light, is featured to capture great candid portraits when powerful flash might be intrusive.

Like all great compacts, the FinePix F200EXR lets the photographer decide the best shooting mode. On AUTO, the camera deploys 12 million pixels and operates like other standard high-class compacts. On MANUAL, the aperture and shutter speed can be chosen independently, while PROGRAM mode offers a choice of Program AE and Aperture Priority AE.Don't Leave Without Your Favourite FilmPhotographic versatility is stretched yet further with the addition of five Film Simulation modes. Producing beautiful images is something which is in the very DNA of Fujifilm, and Fujifilm engineers are determined to leverage the considerable strengths gained through years of perfecting film to making the best sensor possible. Introduced to compacts for the very first time, the FinePix F200EXR offers Velvia / Vivid mode for rich and luscious landscapes, Provia / Standard mode for excellent, sharp, standard photography, ASTIA / Soft mode for fine, smooth tonality, Black and White for dramatic monochromes and Sepia for a warm-toned period look are also featured.

Great on TV Also

Images captured by the FinePix F200EXR look breathtaking when displayed on an HDTV. With standard HD cameras, HD-out means pictures can de displayed in the correct aspect ratio in excellent resolution. But with the FinePix F200EXR, noise and grain in the shadows is hardly noticeable while highlights, so often poor with conventional cameras, can be seen in excellent detail. And colour, sometimes washed out and insipid, looks bold and dramatic, especially when Film Simulation modes are used.

The Full Package

The FinePix F200EXR is fitted with the same sharp lens that made its predecessor such a winner. With its precision optics and massive 5x zoom range, from wide 28mm to long telephoto of 140 mm, the optic delivers sharp, crisp pictures to the sensor every time. And with CCD shift image stabilisation combined with high sensitivity, shots will be blur-free time after time, even in the most difficult of conditions. The FinePix F200EXR can shoot up to super high sensitivity ISO 12800.

Finally, to help with quick focusing, the FinePix F200EXR is fitted with Fujifilm's Face Detection 3.0, which is regarded to be one of the most accurate and speedy on the market. Faces can be 'found' instantly and accurately at any angle.

Key features at a glance:

• Brand NEW Super CCD EXR 12 megapixel switchable sensor
• 5x (28-140mm) wide-angle optical zoom lens
• Dual Image Stabilisation
• 3" clear view LCD screen
• Ultra high sensitivity in low light (ISO 6400 at 6MP resolution & 12800 at 3MP resolution)
• Full manual controls (including aperture and shutter priority)
• EXR Auto (Portrait, Night, Macro, Landscape. Night portrait & Backlit portrait)
• Film Simulation mode (Provia/Standard, Velvia/Vivid, ASTIA/Soft, Black & White, Sepia)
• Full Photo HD output
• Available in Carbon Quartz

Availability: End of February 2009. Pricing will be announced nearer to the date of the launch.

Pictures © 2009 FUJIFILM - All rights reserved - http://www.fujifilm.com/

Other New Compact Cameras Posts:

• Fujifilm A100 Compact Cameras [02.2009]
• Fufifilm A150 Compact Camera [02-2009]
• Kodak Easyshare M380 Digital Camera [01.2009]
• Kodak Z980 Digital Camera [01.2009]
• Compact Photo Samsung M310W [01.2009]
• Compact Photo Samsung ST50 [01.2009]
• Compact Photo Samsung WB500 [01.2009]
• Sony Cyber-shot DSC-G3 digital still camera [01.2009]

Fujifilm A100 & A150 Compact Cameras

Many people want a camera that's easy on the wallet, high on performance and user-friendly, but don't want to be confused by too many functions and settings. Fujifilm's new 'A' series compacts provide just that; basic, but highly-effective technology and great image quality, all within an elegant and stylish shell. The Fujifilm A100 and A150 are ideal compact cameras for families, grandparents and kids alike, or for anyone who is investing in their first digital camera.

These camera models may be extremely easy to use, but no compromises have been made on functionality. Both models feature a core specification of 10 Megapixels, high sensitivity settings up to ISO 1600 which means that even in challenging low-light conditions, such as cloudy and rainy weather the image quality still shines through. Fujifilm's famous Face Detection technology ensures that facial features remain sharp and beautifully exposed - it's so clever that it even instantly removes horrible red-eye. A value-range compact camera, the A100 and A150 also include Picture Stabilisation technology enabling you to say goodbye to blurry, fuzzy images, and say hello to pin-sharp, crystal clear images at the touch of a button. The A100 and A150 both include a high quality Fujinon 3x zoom, with an added 5.7x digital zoom. Combined, they offer an impressive and versatile 17.1x total zoom range. Why wait for the entertainment to come to you when you can shoot the action from where you stand?

For added peace of mind Fujifilm have included 14 useful pre-programmed scene modes. So, if you want to capture a photo of the perfect sand-castle being built switch the camera to "Beach" mode; drinks in the disco-bar with friends can be captured perfectly in "Party" mode. These clever Scene Positions mean that the camera automatically selects the appropriate shutter speed, exposure and white balance to suit the scene and guarantee the best picture possible. Sounds complicated, but with the Fujifilm A150 and A100 it's as easy as pushing a button. Maximum results, minimum effort.

For an even greater choice the A150 features an impressive 3" LCD screen, while the A100 features a 2.7" LCD screen.

In addition to stills, you can also create your own movies with sound. The A100 and A150's QVGA Movie Mode enable users to create their own 30 frames per second video clips in camera.

The A150 and A100 feature 20MB of internal memory, which is a great back-up storage option, so users can continue to shoot and save pictures even when the media card is full. What's more, the camera's low power consumption (operating on two standard AA batteries) means users will never miss out on capturing the action.

Fujifilm have produced two cameras that deliver three key features; very good image quality, simple operation and enviable good looks.

Features at a glance:

• 10 Megapixels
• 3x optical zoom and 5.7 digital zoom – total zoom range of 17.1
• Face Detection technology with automatic red-eye removal
• ISO 1600 sensitivity
• Picture Stabilisation mode
• Movie Mode with sound
• Powered by two AA batteries
• 14 scene modes
• A150 – 3" LCD screen
• A100 – 2.7" LCD screen
• 21.7mm thin

Availability : End of February 2009. Pricing will be announced nearer to the date of the launch.

Pictures © 2009 FUJIFILM - All rights reserved. http://www.fujifilm.com/

Other New Compact Cameras Posts:

Fujifilm FinePix F200EXR Compact Digital Camera [02.2009] Kodak Easyshare M380 Digital Camera [01.2009] Kodak Z980 Digital Camera [01.2009] Compact Photo Samsung M310W [01.2009] Compact Photo Samsung ST50 [01.2009] Compact Photo Samsung WB500 [01.2009] Sony Cyber-shot DSC-G3 digital still camera [01.2009]

Mobile phone Hugo Boss Samsung

Samsung vient de commercialiser un téléphone portable au design Hugo Boss. Ce mobile Phone intégre un appareil photo numérique de 5 Mégapixels. Il est disponible uniquement dans une sélection de magasins Hugo Boss et, dans le réseau du partenaire exclusif de distribution The Phonehouse / Carphone Warehouse.

Le Mobile Phone Hugo Boss de Samsung permet à l’utilisateur d’accéder instantanément à ses fonctions favorites par simple effleurement des raccourcis dynamiques. Une galerie d’icônes représentant les fonctions horloge, radio, lecteur musical, rappel d’anniversaires, agenda, album photo, visiophonie, messagerie ou encore répertoire, s’affiche selon ses besoins. Cet appareil repose en effet sur la technologie tactile « VibeTonz System » développée par Samsung qui est particulièrement interactive.

Ce téléphone mobile intégre toute une série de fonctions multimédia : Navigateur Internet, Lecteur et enregistreur vidéo, Appareil photo 5 millions de pixels, Lecteur MP3 et Radio FM avec système RDS, Mobile Blogging. Photophone de qualité, le menu Photo intègre la fonction autofocus, un détecteur de portraits, le flash ainsi que le Mobile Blogging via le client ShoZu pour un post direct des photos sur son blog.

Doté d’une mémoire interne de 235 Mo et d’un port MicroSD, l'appareil permet de stocker photos, vidéos et bibliothèque musicale. De plus, l’accès Internet haut débit (HSDPA – 7.2 Mbps) et la connectivité USB 2.0 permettent aux utilisateurs de transférer et de télécharger des données encore plus rapidement.

Principales caractéristiques

- Ecran tout tactile 2.8’’

- Interface personnalisée dans le style Hugo Boss avec raccourcis dynamiques

- 3G+, 7.2 Mbps

- Appareil photo 5 millions de pixels

- MP3 et playlist selectionnée par Hugo Boss

- Radio FM avec Système RDS

- Port MicroSD

- Dimensions : 98 x 55 x 11 mm

Le mobile s'accompagne d'une oreillette Bluetooth dont voici les caractéristiques :

- Finesse : 5,9 mm d'épaisseur

- Légèreté : 9 grammes

- Norme Bluetooth 2.0

- Portée de 10 mètres

- Contour d’oreille amovible

- Mini support de charge

- Commande du dernier appel

- Appel en attente / rejet d’appel entrant

- Reconnaissance vocale

- Contrôle du volume

- Dimensions 49 x 16,5 x 5,9 mm

Photos (c) Samsung - All rights reserved

Sony Cyber-shot DSC-G3 digital still camera

The Cyber-shot DSC-G3 digital still camera answers one of the most pressing needs for photo enthusiasts: how to share those amazing photos and video clips of family, friends and events as soon as you shoot. The Cyber-shot camera makes it easy to upload images and video directly to popular photo and video sharing sites wherever a Wi-Fi connection is available.

“Research shows that our customers greatly value sharing images and video clips, but they often forget or don’t have enough time if they wait to get home to upload images,” said Phil Lubell, director of digital camera marketing at Sony Electronics. “Our new Cyber-shot DSC-G3 camera provides the simplicity and convenience of sharing in the moment, while the impulse is still fresh in people’s minds.”

The camera can wirelessly connect to any public hotspot, including hotels, restaurants, coffee shops and airports. Like a computer, the camera can connect to free or fee-based hotspots, as well as to secure and unsecured access points.

The DSC-G3 model comes with complimentary AT&T Wi-Fi access to Sony’s Easy Upload Home Page until Jan. 31, 2012. It includes Wi-Fi access at thousands of AT&T hotspots across the United States, including participating coffee shops, selected book stores and major quick-serve restaurant locations, as well as hundreds of upscale hotels and airports.

“By collaborating with Sony to launch the first digital still camera with a built in Web browser and embedded access across the entire AT&T Wi-Fi service network, we’re enabling consumers to gain quick and convenient access to Sony’s Easy Upload Homepage through thousands of AT&T Wi-Fi hotspots across the country,” said Glenn Lurie, president of AT&T’s emerging device organization.

Uploads Made Easy

The new camera makes it easy to connect to the Internet and upload images. By pressing the WLAN button on the camera, you can open its embedded Web browser.

After connecting to the Internet via wireless access points, the camera automatically navigates to the Sony Easy Upload Home Page, which includes direct links to photo sharing sites like Shutterfly™ and Picasa™ Web Albums; video sharing sites like YouTube™ and Dailymotion™; and a photo and video sharing site, such as Photobucket™. Also, the DSC-G3 camera allows you to access other sharing sites for uploading photos and videos through its Web browser.

Through the Sony Easy Upload Home Page, you can send e-mail notifications from the sharing Web sites to let friends and family know that you have posted new images and videos for viewing. This is perfect for sharing with loved ones that were not with you when you took the pictures or shot the videos. When friends and family are nearby, you can use the camera to access photos you may have already uploaded to sharing sites and display them on its high resolution 3.5-inch LCD screen.

The camera supports DLNA (Digital Living Network Alliance) guidelines. By connecting to such DLNA-compatible devices as Sony Bravia televisions via access points, photos in the camera can be played back with high-definition quality. In addition to Bravia TVs, the camera can connect to other DLNA-compatible devices, such as Sony VAIO PCs.

Smart Camera

In addition to its wireless sharing capabilities, the new camera is built for high-performance imaging. The 10-megapixel camera is about three-fourths of an inch thin and includes a 4X optical zoom Carl Zeiss® Vario-Tessar lens. Although compact enough to fit in the camera’s slim dimention, this lens provides excellent sharpness and color accuracy.

The Intelligent Scene Recognition feature automatically identifies a total of eight types of scenes — backlight, backlight portrait, twilight, twilight portrait, twilight using a tripod, portrait, landscape and macro — and automatically optimizes camera settings for each challenging shooting situation, taking an additional shot in low and bright light scenarios.

With Sony’s Face Detection technology, the DSC-G3 camera detects faces in a scene and adjusts auto focus (AF), auto exposure (AE), flash and white balance accordingly. It can also distinguish between children and adults, allowing users to to prioritize faces according to their preference .

Combining the Intelligent Scene Recognition feature with Face Detection technology, the camera includes an anti-blink function that helps make closed-eye photos a thing of the past. The camera automatically takes two shots and then determines whether the subject(s) have closed eyes. It will record images with open-eyed subjects. If both pictures have subject(s) with closed eyes, the cameras will record one and display a warning so you can try again.

Sony’s Smile Shutter technology automatically captures a smile the moment it happens. You can use the adult or child priority setting when shooting scenes containing both adults and children, and the camera will distinguish one face from another.

The camera’s Dynamic Range Optimizer (DRO) determines the best exposure and contrast settings in almost any shooting environment, giving images a natural look with clearer details that match what you see with your naked eye. DRO also balances the contrast in scenes with strong highlight and shadow, recovering detail normally lost in shadow areas. Combining the benefits of Optical SteadyShot™ image stabilization with high sensitivity mode, Sony’s Double Anti-blur feature helps reduce camera shake blur, especially when there is low light .

Photo Library

The Cyber-shot DSC-G3 model is also a “photo album in your pocket” and has 4GB of internal memory that can store nearly 1,000 full-resolution or 40,000 VGA-quality photos. The 3.5-inch (measured diagonally) wide touch panel Xtra Fine LCD screen is perfect for photo-like viewing with high contrast and wide-angle viewing. This Xtra Fine LCD screen delivers high resolution images (921,600 dots) that is approximately four times higher than conventional LCDs.

The camera also makes it easy to sort thousands of images. While shooting, images are organized automatically in albums by date. All images in an album can be displayed simultaneously as thumbnails on the screen, and the desired image can quickly be selected.

There are four ways to view photos: standard folder view, date view, favorites and event view. Images can be stored and managed on both the camera’s 4GB internal memory and an optional Memory Stick media card.

In addition to the in-camera organization and search functionality, bundled Picture Motion Browser (PMB) software allows you to quickly organize images on a compatible PC. The software lets you search and organize images by event or face, and you can display images in calendar or chronological views organized into folders.

Pricing and Availability - The Cyber-shot DSC-G3 camera is now available in black for about $500. The camera and a range of accessories can be purchased online at sonystyle.com, at Sony Style retail stores (www.sonystyle.com/retail), at military base exchanges and at authorized dealers nationwide.

Leica D-Lux 4 Special Edition Set in titanium

Leica presents an exclusive special edition of the Leica D-Lux 4 in titanium; an additional premium quality special edition camera from Leica

The Leica D-Lux 4 Titanium now joins the special titanium limited editions of the Leica M7 and Leica MP and a titanium-colored Leica M6 TTL; the D-Lux 4 is the first Leica digital camera with the satin finish of anodized titanium. This special finish of the Leica D-Lux 4 Titanium is limited to only 10,000 cameras worldwide. From January 2009, the camera will be available in a set together with a premium quality, titanium-colored leather case.

The silver-grey of the Leica D-Lux 4 Titanium has an unmistakable look that makes this a collector's piece with its own particular expression of character. The camera body of the titanium edition has a particularly luxurious look and feel, but still remains light and extremely durable. Thus, the Leica D-Lux 4 Titanium's metal body has been constructed with the same precision and attention to detail as the standard black model, and the exclusive use of the highest quality materials in its construction guarantees users ultimate reliability in every situation.

The technical features of the Leica D-Lux 4 Titanium are identical to those of the standard models. For instance, the wide range of accessories for the Leica D-Lux 4, such as the handgrip, the auxiliary finder or the Leica CF 22 compact flash unit (available in February 2009) are all fully compatible with the titanium edition. Thanks to its high-performance, fast precision lens and intuitively designed operating concept, the Leica D-Lux 4 is a true system camera in a 'compact' form. Additionally, thanks to its impressive specifications, the D-Lux 4 is often compared to professional models. In terms of photographic creativity, it knows no limits. Together with lightning-fast image processing and compact, refined looks, this compact camera also offers its users enormous flexibility when it comes to capturing those unique moments through unforgettable pictures.

The Leica D-Lux 4 Titanium will be on sale at authorized Leica dealers as a set together with a matching leather case in January 2009.

OLYMPUS DIGITAL SLR CAMERAS

Links to the posts about Olympus DSLR on this blog

• E-1
• E-10
• E-20P
• E-3
• E-30
• E-300
• E-330
• E-400
• E-410
• E-420
• E-500
• E-510
• E-520

From Stylus SW Cameras to Stylus Tough Series

Olympus Rebrands Stylus SW Cameras To Stylus Tough Series

Olympus, the company that introduced shockproof/waterproof digital compact cameras (Stylus 720 SW) in 2006 to mass consumers with active lifestyles, is now redefining the segment it continues to dominate. Starting with its Spring 2009 line-up in January, Olympus’ incredibly rugged cameras built to capture amazing images in aquatic adventures, harsh climates and everyday activities with kids will be rebranded "Stylus Tough."

"Consumers' passion and excitement for our tough cameras has continued to grow throughout the last three years, and they love the freedom of being able to capture beautiful images where other cameras wouldn’t dare to venture," said Mark Huggins, executive director, Brand Marketing, Olympus Imaging America Inc. "Once our innovations moved beyond purely shockproof and waterproof – some Olympus cameras offer freezeproof and crushproof – the SW name became limiting. The Stylus Tough brand will be more descriptive and visual, and will provide us with greater flexibility as we grow this and other camera lines."

The current line-up of Stylus SW cameras offers different levels of durability, providing consumers with options that best meet their needs. Cameras that are shockproof and waterproof are perfect for those who want worryproof, kidproof or lifeproof shooting. Building on these original tough features, other cameras also offer freezeproof and crushproof capabilities for those who seek adventure from the highest slopes to the most tropical depths and want to take their cameras anywhere to capture brilliant images.

The new Stylus Tough brand will enable the company to expand the line-up beyond these current tough benefits, and will be even easier for consumers to quickly understand the cameras’ unique benefits. If it is not waterproof, shockproof, and freezeproof, then by Olympus standards, it is not "Tough." It also allows the company to offer one or more of these unique features in other Olympus camera lines. According to a recent study, many consumers looking for a new digital camera chose durable, weatherproofing as a feature they desire.

Olympus continues to be an innovator, developing new technologies to expand the frontiers of digital photography and leading where others have followed. Proof that Olympus enables consumers to capture it all.

Specific details on the current Stylus SW cameras are available at http://www.getolympus.com/.

The new Stylus Tough cameras will be introduced in early January 2009.

All trademarks mentioned herein are the property of their respective holder. ©2008 Olympus Imaging America Inc.

Nikon UK completes the picture

Nikon UK completes the picture this Christmas with a new promotion that offers customers up to £50 off a digital photo frame when purchased together with a Nikon COOLPIX camera.

Customers purchasing a Nikon COOLPIX camera from 1st November – 31st December 2008, inclusive, are entitled to claim up to £50 off a digiframe or the value of the digiframe, (whichever is lower) when purchased in the same transaction, from the same retailer.

More information about the promotion and details about how to make a claim are available at http://www.nikoncompletepicture.com/. Terms and conditions apply, please see web site for details.

Claims must be received by 31st January 2009 to qualify. Promotion is available on UK stock only.

For more information about the autumn/winter COOLPIX range please visit: http://www.nikoncoolpix.tv/, where visitors will also be able to watch Nikon’s TV advert which is aired from 3rd November 2008.

Lumix DMC-G1 receive 2008 Photokina Star

Panasonic New Digital Interchangeable Lens Camera Lumix DMC-G1 Receives 2008 Photokina Star Panasonic Corporation is pleased to announce the new digital interchangeable lens camera LUMIX DMC-G1 as winner of the famous “Photokina Star” at Photokina 2008, held through 23-28 September in Cologne, Germany.

The “Photokina Star” is appointed by photo specialist magazines PHOTO PRESSE and digit!, published by Klie Verlagsgesellschaft (Publishing), and is awarded to products or services that are determined to be the absolute highlights of the show amongst the whole selection of exhibited photographic instruments.

Photokina STAR Highlight of Photokina 2008 : Panasonic LUMIX DMC-G1“Mit der G1 stellt Panasonic die erste Systemkamera der neuen Micro Four Thirds Spezifikation vor. Durch den Verzicht auf den Schwingspiegel wird eine extrem kompakte Bauweise für Kameras und Wechselobjektive ermöglicht. Die G1 bietet 12 Megapixel Auflösung und ist in den Farben Schwarz, Rot und Blau erhältlich

---“By the G1, Panasonic launches the first system camera based on the new Micro Four Thirds standard. The elimination of the mirror box enables an ultra-compact construction of the camera and lenses. The G1 features 12 megapixel resolution and will be available in colors black, red and blue.”---

Nikon Coolpix S710 Digital Camera

The S710 is a top quality, high-performance digital camera with 14.5 effective megapixels.

It includes a 3.6x optical zoom covering a wide-angle 28 mm, four exposure modes (P/S/A/M) to allow users to fully control the camera settings or it can simply be left up to the camera to decide the best settings with Scene Auto Selector.

Four anti-blur features ensure sharp images at all times, even for objects on the move: lens-shift Vibration Reduction (VR), sensitivity range up to ISO 12800, Best Shot Selector and Motion Detection.

Thanks to its Face-priority AF, the camera can recognise up to 12 faces, so you’ll be sure to get that perfect group shot.

Selecting a shot is easy with its extra-large 3-inch wide-viewing angle TFT monitor with anti-reflection coating.

With advanced features and superior portability, this is the camera for those looking for top-level images and sophisticated design.

Pictures (c) Nikon Inc. - All rights reserved - Nikon UK Press Release - 07.08.2008

Pentax K20D Digital SLR

Improving on the technology of the award winning K10D, the flagship Pentax K20D is the highest resolution camera in the advanced photo enthusiast category and allows more experienced photographers, who demand complete control, to fully customize the camera.

Newly Developed CMOS Image Sensor

The Pentax K20D features a newly developed CMOS (complementary metal oxide semiconductor) image sensor measuring 23.4 mm x 15.6 mm. In designing the K20D, Pentax made the significant transition to a higher resolution 14.6 megapixel sensor, rivaling the detail previously only found in images captured with 35mm film. This considerable gain offers 50 percent more resolution than 10 megapixel sensors, and 20 percent more resolution than 12 megapixel sensors. Pentax Imaging (a leading innovator in the imaging business) collaborated with Samsung Electronics (a market leader in developing and producing semiconductors) in the development of the 14.6 megapixel CMOS Sensor found in the Pentax K20D Digital SLR. The larger photo diode in the sensor gathers more light in a shorter time and therefore can respond more sensitively. As a result, the K20D is able to achieve higher sensitivity levels (up to 6400 in the expanded ISO mode). Also, there is a more direct light path to the pixels. Coupled with a high-performance imaging engine incorporating Pentax-original image-processing technologies programmed to yield natural, true-to-life images, the new model assures fine-detailed, rich-gradation images.

Pentax Original Shake Reduction Mechanism

The K20D is equipped with the Pentax-developed Shake Reduction mechanism, which reduces camera shake for sharp, blur-free images even under demanding shooting conditions, such as shooting with a telephoto lens, shooting in low light conditions or at night without supplementary flash illumination, or using extended exposures for sunset scenes. This innovative mechanism offers outstanding compensation equivalent to approximately 2.5 to 4 shutter-speed steps. In addition, the lighter image sensor unit and refined data-control algorithm offer improved image stabilization over previous models. Pentax Shake Reduction is compatible with existing Pentax interchangeable lenses. Lenses compatible with this mechanism are: Pentax K-, KA-, KAF- and KAF2-mount lenses, screw-mount lenses (with an adapter); and 645- and 67-system lenses (with an adapter). Some functions may not be applicable with certain lenses.

Large 2.7 Inch Wide-view LCD Monitor

The K20D features a large 2.7 inch color LCD monitor with approximately 230,000 dots resolution (One dot equals 3 pixels). The wide-view design allows the photographer to view the monitor image from approximately 160 degrees both vertically and horizontally. Since it assures effortless image viewing from a diagonal position, it facilitates low- and high-angle shooting using the Live View function.

New Live View Function

The K20D features a Live View function that allows users to view an image on the LCD monitor during shooting. This feature is beneficial when the photographer moves his or her eye from the viewfinder in specialized applications, such as low and high-angle shooting, or when perfecting composition. The function also allows users to confirm the Shake-Reduction effect on the monitor while shooting.

High-performance, High-speed PRIME Imaging Engine

The K20D incorporates the Pentax-original PRIME (Pentax Real IMage Engine). Designed exclusively for Pentax digital SLR cameras, the engine ensures well-balanced, true-to-life images with faithful color reproduction by efficiently controlling digital signals transmitted by the CMOS image sensor. It also allows complete control over other photographic factors including white balance and the new Custom Image functions. This imaging engine also features a Double Data Rate 2 (DDR2) memory to assure speedy image processing and high-speed data transfer.

Custom Image Function

The K20D is equipped with a new Custom Image function that lets the user select one of the six modes and adjust an image'S processing to their preference by automatically adjusting tone, saturation, contrast, and sharpness. These modes include Natural, Bright, Portrait, Landscape, Vibrant, and B&W image modes. The photographer can make further fine-tuned adjustments to each setting. The effect on each of the primary colors is shown in a radar-type display on the LCD panel. The user can easily see the effect of their adjustments by using the digital preview option.

Expanded Dynamic Range Function

The K20D adds a dynamic-range expansion function, which allows the user to expand the dynamic range (or range of gradation reproduction) while retaining the proper contrast to avoid white-washed areas. With an approximately 1EV expansion effect, it assures beautiful, rich-gradation images.

Dust-proof, Water-resistant Construction

The K20D boasts an extremely reliable weather-resistant and dust-proof construction with special seals applied to 72 different parts of the camera body, including the shutter release button and all the switches, levers, dials. This dependable body makes it possible to use the K20D in the rain or dusty locations without worries.

Comprehensive Dust Removal System With Prevention, Removal and Alerting Devices

The K20D features the user-friendly Dust Removal system to prevent dust from sticking to the surface of the CMOS image sensor (or low-pass filter). The Pentax-original Super Protect (SP) coating, applied to the image sensor surface through vapor deposition of a fluorine compound, effectively prevents dust from sticking to the surface. In the next step, dust that may remain on the surface will be shaken off when the system shifts the image sensor at high speed. Finally, the dust that is shaken off the image sensor falls onto an adhesive strip positioned at the bottom of the unit, eliminating any possibility of the dust returning to the image sensor surface. This upgraded Dust Reduction system also offers a new Dust Alert function, which shows the user exactly where dust may be sticking to the sensor surface.

Hyper Program Function

The K20D'S Hyper Program function allows users to instantly switch to the Shutter-Priority or Aperture-Priority AE mode from the Programmed AE mode with a simple turn of the electronic dials on the grip. To return to the Programmed AE mode, simply press the green button positioned next to the shutter release button.

Hyper Manual Function

When shooting in Manual mode, one push of the green button allows the user to instantly set the proper exposure for the subject.

Sensitivity-Priority Mode

The K20D features a unique Sensitivity-Priority (Sv) mode designed to automatically select the optimum combination of aperture and shutter speed for a user-selected sensitivity. The sensitivity can be shifted instantly in 1/2 or 1/3 steps by turning the electronic dial on the back panel.

Shutter/Aperture-Priority Mode

Taking full advantage of the unique capability of digital cameras, which permit automatic shift of sensitivity at any time, the Shutter/Aperture-Priority (TAv) mode automatically selects the most appropriate sensitivity for a user-selected shutter-speed/aperture combination. This mode allows users to experiment with a greater range of photographic expressions with greater ease.

Bright, Clear Viewfinder

Featuring a glass pentaprism, the K20D'S viewfinder offers an approximately 95 percent field of view and an approximately 0.95X magnification for easy viewing of the subject and effortless confirmation of focus and composition. Coupled with the acclaimed Natural-Bright-Matte II focusing screen, it delivers a large, bright subject image.

Continuous Shooting at Approximately Three Images Per Second

To trace the movement of an active subject or capture a sequence of the subject'S expressions, the K20D offers a continuous shooting mode that allows the photographer to capture as many as 38 images in succession (in JPEG recording format) at a maximum speed of approximately three images (frames) per second. When switched to the new high-speed advance mode, the user may capture up to approximately 115 images at the speed of approximately 21 images per second (The image size is fixed at 1.6 megapixels in the Burst Shooting mode).

High-precision 11-point wide-frame AF

The K20D'S sophisticated Safox VIII autofocus system features 11 sensor points (with nine cross-type sensors) to automatically focus on the subject with utmost precision, even when it is positioned off center. When the subject is captured in focus, the in-focus sensor point is automatically superimposed in red in the viewfinder for at-a-glance confirmation.

Powerful Rechargeable Batteries

The K20D features large capacity Lithium-ion rechargeable batteries, which can capture approximately 740 images* when fully charged. The dramatically improved battery capacity (over the previous K10D) is the result of a new energy saving design.

* Under testing condition prescribed by Pentax, when using D-LI50 lithium-ion rechargeable batteries with no flash.

Additional features

• A PC Sync socket for shooting with studio lights. The camera remains weather and dust sealed even when the PC socket cap is removed.
• Choice of 16-segment multi-pattern metering, center-weighted metering and spot metering to accommodate various photographic applications
• Reliable, durable shutter unit assuring more than 100,000 shutter releases
• High-rigidity stainless-steel chassis
• 36 custom functions to personalize camera operations
• Universal-type X-sync socket
• RAW button for single-action image-file switching
• Digital Preview for verifying camera settings
• Optional Battery Grip (D-BG2) for extended shooting sessions
• Nine digital filters to add creative and artistic touches
• In-body RAW data development for image filing in JPEG and TIFF formats
• Compatibility with SDM equipped lenses for quiet, extra-smooth autofocus operation
• Pentax Photo Laboratory 3, RAW data processing software, Pentax Photo Browser 3, browser software and Pentax Remote Assistant 3, camera control software, included on the accompanying CD-ROM

Pentax, and smc Pentax are trademarks of Pentax Corporation - Pentax Photo Laboratory, Pentax Photo Browser, Pentax Remote Assistant, and SDM are trademarks of Pentax Corporation - All other brands or product names are trademarks or registered trademarks of their respective companies - Designs and specifications are subjects to change without notice

IR Photo Filter Allows Infrared Photography with the Mamiya ZD Digital Back

Mamiya has announced the release of an IR Photo filter for the Mamiya ZD Digital back

"Today’s CCD sensors are highly sensitive to infrared light," said Jeff Karp, Mamiya Product Marketing Manager, "and the IR Cut filter built into cameras reduces infrared light transmission. The result is more accurate and natural color. This IR Cut filter, however, makes infrared photography impossible. In response to the large number of requests from infrared photographers, especially with the scarcity of infrared film, this filter was created."

Mamiya developed the IR Photo Filter for use on the Mamiya ZD Digital Back. The IR Photo Filter YD401 (which replaces the standard IR Cut Filter) is a clear filter that allows the transmission of infrared light as well as visible light rays.

"Unlike specialized IR cameras or modified systems," states Karp, "the Mamiya ZD Digital Back can be transformed from standard digital to IR digital, simply by changing the user-replaceable sensor filters."

Photographers will need to add an infrared filter (89B or 87) on the front of the lens to produce typical infrared images with dramatic dark skies, glowing greens and "magical" skin tones.

It is available mid-January 2008.

Hasselblad H3D-31

Hasselblad H3D-31

Featuring near full-frame capture, the H3D-31 uses a 44 x 33mm sensor enhanced with micro-lenses to boost ISO rating one stop to a new maximum of ISO 800. The system’s new high-speed capture architecture, which is common to all H3D models and enables the fastest possible operation, also gives the H3D-31 an impressive capture rate of 1.2 seconds per image in either mobile or tethered mode. These features give the H3D-31 the highest burst rate of the H3D family and make it the camera of choice for the professional mobile photographer.

Christian Poulsen, CEO of Hasselblad comments: “To date, we’ve introduced the H3D-39 and H3D-22 and, in doing so, have set new standards in image quality and lens performance for digital SLR cameras. Offering a full-frame, 48 x 36mm sensor and unique features, such as Hasselblad’s Natural Color Solution, Digital Auto Correction and Instant Approval Architecture, the H3D-39 and H3D-22 deliver unsurpassed image quality, including moiré-free color rendering, and have become the cameras that professional commercial photographers aspire to. With the introduction of the H3D-31, we’re now looking to address the needs of professional mobile photographers, whose work may encompass shooting a variety of subjects on location, but who still want the image quality that high-end 35mm DSLRs don’t offer. We’re confident that the H3D-31’s additional photographic flexibility, including its faster ISO rating and faster capture rate, will make it a very attractive proposition for the professional mobile photographer.”

Developed around a brand new digital camera engine, the H3D takes lens performance and image sharpness to new levels. By focusing solely on digital camera architecture, Hasselblad is able to offer photographers the full benefits of professional medium-format digital cameras as well as the ease of use of the best 35mm DSLRs. When compared with high-end 35mm DSLRs, the H3D delivers unmatched pixel resolution, better colors and detail rendering and a new choice of viewfinders for creative image composition. The H3D-22 and its nearly double-resolution H3D-39 counterpart are both full frame 48mm DSLR’s using the sensor format 36 x 48mm. These cameras operate up to ISO400 with a capture speed of up to 1.4 seconds per capture. The H3D-22 and H3D-39 are the preferred choice of professional commercial photographers.

The H3D design has also made possible the launch of a completely new 28mm lens, designed and optimized solely for digital image capture. Image quality is lifted to a level, yet unseen in dig¬ital photography, including digital correction for color aberration and distortion. The result is flexibility for the professional photographer, including the freedom to choose between eye-level and waist-level viewfinders, digitally APO corrected lenses, and on-the-fly classification of images. The H3D offers photographers the freedom to work with film to allow shooting under extreme conditions, and Hasselblad’s Natural Color Solution delivers out-of-the-box image quality only achievable in a true digital camera system.

The new H3D-31 is available immediately worldwide through Hasselblad’s national subsidiaries and channel partners with a retail price of £13,900, excluding VAT, or 19,900 Euros, or US$ 24,995.

www.hasselblad.com

Mamiya ZD 22 MP Digital Back

Mamiya Teams Up with Adobe Systems and Introduces the Mamiya ZD 22 Megapixel Digital Back

Mamiya Digital announced the release of the new Mamiya ZD 22 megapixel Digital Back. The Mamiya ZD Back is compatible with the Mamiya 645AFD II, 645AFD and RZ67 Pro IID, cameras popular among professional photographers and advanced amateurs.

“Mamiya’s careful planning in the design of the communication protocol MSCE (Mamiya Serial Communication for External) has successfully optimized two-way communication between our cameras and the digital back,” states Jeff Karp, Mamiya Product Marketing Manager, “this produces a unified operating experience identical to using a one-piece digital camera.”

From the icon-based white balance settings, to the ability to shoot at 1.2 frames per second, to the option of controlling the camera through a computer, the Mamiya ZD Digital Back provides the features and tools needed to easily produce beautiful images. To make this experience even easier, Mamiya will include Adobe Photoshop Lightroom with all ZD Backs.

Save files as RAW, JPEG or both at the same time

The advantages are significant. For optimum results you should save your shots in RAW format. This allows maximum post-shooting manipulation. For high quality images that need to be placed into other programs, use JPEG mode. No special programs or “processing” is needed. However, when you need highest quality plus a file that can quickly be used for positioning only (FPO) in layouts, or quick review, you can shoot both at the same time and process the RAW file later.

Compact Flash and SD Card Compatible

By having the choice of cards (both can be inserted at the same time) you get additional flexibility of storage options. You could tell the back to record to CF, then to SD without the need to remove/replace the card. This lets you keep shooting. It also guarantees you will be able to go to any store in the world and find a compatible storage card. A 4 GB card can store approximately 100 frames of RAW images.

Exclusive Interchangeable IR/Low Pass Filter System

To suit a variety of photographic scenes, the standard IR (infrared) cut filter can be interchanged with the optional Low-Pass filter. The Low-Pass filter reduces or removes moiré effect which makes unusual patterns when photographing clothing and also fixes aliasing. Aliasing is seen when a thin straight line is slightly tilted with respect to the array of pixels. The line will be on one line of pixels, then jump to the next, then to the next, producing a “stairstep” effect. The ability to decide which filter to use guarantees the best possible results over a wide range of situations.

Lightroom software included with the ZD Back

Mamiya is the first camera manufacturer to include Lightroom software with every Mamiya ZD Digital Back. Lightroom is an all-new digital imaging solution for serious and professional photographers. Its ease of operation and ability to read Mamiya RAW digital files makes it the perfect choice for photographers looking for a modular, task-based and streamlined program that delivers a complete photographic workflow solution.

Nikon D40 Digital DSRL Camera

Designed to bring the picture performance, excitement and experience of Nikon's digital SLR cameras to more customers than ever before, the D40 is an ultra-compact, lightweight 6.1-effective megapixel D-SLR that offers simplified new features, exceptional speed and a redesigned, visually-intuitive menu system that brings consumers a whole new level of simplicity in a digital SLR. The D40 also incorporates handling and performance advantages that eliminate the frustrations often associated with compact digital cameras, making it ideal for anyone who wants to capture spectacular digital pictures without complication.

"Digital SLR cameras have gained substantial interest among consumers looking for higher-quality pictures and faster handling response," said Edward Fasano, general manager for marketing, SLR System Products at Nikon Inc. "But perceived complexity and bulkiness of some models has discouraged some customers. With the D40, Nikon addresses these challenges with incredible ease of use, compactness and a remarkable range of features and technologies. Consumers can enjoy the satisfaction of Nikon digital SLR quality by simply pressing the shutter button and getting beautiful pictures with vibrant colors, stunning sharpness and outstanding detail. With the D40, even first-time digital SLR camera users will be thrilled with their results."

Outstanding Image Quality

The D40 features a high-resolution 6.1-effective megapixel Nikon DX Format CCD image sensor and a highly advanced Nikon Image Processing Engine. Combined, these features produce exceptional image detail with vivid, true-to-life colors.

The D40 combines sophisticated exposure automation with options for complete user control to help make it the ideal camera for anyone ready to explore their creative potential with photography. Using Nikon's exclusive 3D Color Matrix Metering II, the D40 assures accurate exposure control, even in difficult lighting conditions. Its frame-wide 420-pixel sensor instantly and automatically assesses and compares each scene's brightness, contrast and color with a built-in database of information from over 30,000 real-world lighting scenarios, before setting the accurate exposure. For those who want more control over their shots, alternative metering options, such as spot metering, center-weighted metering and exposure compensation, are also available.

Precise, Quick Response

One of the hallmarks of Nikon's digital SLR cameras is how fast they operate, not only when capturing images, but also when recording them to the camera's SD memory card. The D40 proudly carries this tradition forward; the camera powers up and is ready to shoot in only 0.18 seconds.

With minimal shutter lag time and the ability to shoot 2.5 frames per second, up to 100 consecutive shots (in JPEG Normal mode), the D40 is ready to capture priceless expressions or special moments perfectly. Images are instantly processed and rapidly recorded to the SD memory card. Bright, clear preview images are also displayed in an instant on the D40's 2.5-inch color LCD monitor.

The D40's three-area auto-focus system also adds to the camera's overall speed, delivering fast and precise focus under varying shooting conditions. Incorporating Nikon's advanced Multi-CAM 530 AF Sensor Module, the three-area AF system, with central cross-type sensor operation, adds effective new focusing options and ensures greater ability to capture that perfect shot.

Designed for Life as it Happens

The D40 brings the superior image quality of Nikon digital SLR photography to everyone. Its compact size and ideal ergonomics make it the digital SLR solution for pictures anytime, anywhere. Its bright and sharp viewfinder, with 0.8x magnification, ensures precise composition.

After shooting, share your new images, or check sharpness, exposure and focus on the D40's large 2.5-inch, 230,000-dot high-resolution color LCD monitor, which provides the ability to enlarge your shot up to 19 times. The operating menus have been carefully designed with color schemes and large fonts for quick, easy navigation through the camera's options. Also, the newly introduced assist images help you select the appropriate settings for many camera features by showing illustrative end-result images typical of that setting.

The D40's innovative information display can be shown in Classic format or with the new Graphic and Wallpaper formats for Digital Vari-Program modes and Program Auto, Shutter-priority Auto, Aperture-priority Auto and Manual (P/S/A/M) exposure modes.

The camera boasts refined ergonomics and design, born from Nikon's extensive experience designing successful high performance SLR cameras for more than 50 years. The D40's size, layout and operation of all controls are designed for maximum ease-of-use. The result is a compact, light SLR camera that is comfortable to handle.

Creativity at Your Finger Tips

For anyone just beginning to enjoy the added performance and versatility of digital SLR photography, creative shooting is as simple as rotating the D40's Digital Vari-Program mode dial. The camera has eight preconfigured program modes that optimize the camera's performance for specific shooting conditions, allowing photographers to take great pictures in challenging conditions that might otherwise be confusing or time-consuming. In Portrait mode, for example, the camera automatically optimizes the color, hue, and saturation levels to capture the most flattering skin tones, softens the focus of the background images to emphasize the face and applies a milder form of in-camera sharpening. The D40 includes a new Flash Off mode that shuts off the camera's flash and boosts its ISO, so users can easily take pictures in places where flash photography is not allowed, inappropriate, or when they prefer the look of natural light. Users can also select from other Digital-Vari Program modes including Auto, Portrait, Landscape, Close-Up, Sports, Night Landscape or Night Portrait. As users gain experience with the camera, the D40 offers advanced controls that offer greater creative control over the look and feel of their pictures.

D40 photographers will enjoy the camera's Image Optimize menu options that closely tailor results to the scene at hand, the intended use of an image or to the photographer's custom preference. Sharpness, tone (contrast), color, saturation and hue optimization are controlled by the user-selected choice of Normal, Softer, Vivid, More Vivid, Portrait, Custom and Black-and-White.

The D40 also features an image Retouch menu, with exclusive in-camera editing functions that promise to keep D40 shooters engaged when they're not busy shooting. Options within the Retouch menu include:

• D-Lighting: Automatically balances underexposed portions of an image to enhance detail in these areas, without affecting the highlights of the picture.
• In-camera Red-eye Correction: Automatically removes the annoying red-eye effect sometimes caused by flash.
• Trim: Images can be trimmed to produce smaller cropped versions of any file on the SD card for greater creative freedom and greater efficiency.
• Image Overlay: Merges a pair of selected RAW files to create a composite image within the camera as a RAW or JPEG file. This feature is especially useful when trying to create a soft-focus effect with two similar images.
• Monochrome settings: Convert any color image in the camera into a pleasing monochromatic picture, either in black-and-white, sepia or cyanotype.
• Filter Effects: Emulate and apply the effects of a skylight or a warming filter to any image stored on the SD card. A Color Balance menu within filter effects can also be used to make subtle shifts in color.
• Small Picture: Create a smaller version of any image in the camera for easy sharing and faster download.

Access to wide range accessories

One of the key advantages Nikon digital SLR cameras offer is access to Nikon's extensive system of lenses, Speedlights and accessories.

The D40 is compatible with all Nikon AF-S and AF-I Nikkor lenses*, and comes packaged with a new 3X zoom 18-55mm f/3.5-5.6G ED II AF-S DX Zoom-Nikkor lens that incorporates cutting-edge Nikon optical technologies, such as ED glass and aspherical lens elements. This lens offers users a popular 3x zoom range, which conveniently covers picture angles that meet the needs of everything from tight portraits to wide-angle landscapes.

The D40 is also compatible with Nikon's range of i-TTL technology enabled Speedlights including the SB-800, the SB-600 and the new Speedlight SB-400. A perfect companion for the D40, the SB-400 is an ultra-compact, lightweight Speedlight which is ideal for photographing subjects at extended distances or illuminating subjects with a softer, more natural appearing lighting effect with its bounce flash capability. With a guide number of over 98 feet the SB-400 provides all of the power and coverage that a D40 customer may demand for shooting group shots and reducing harsh shadows. All of the SB-400's settings can be controlled automatically by the camera's metering system or manually from the camera's built-in menus. Keeping with the D40s remarkable ease-of-use, using the SB 400 Speedlight is as simple as sliding it on, turning it on and shooting.

The D40 comes with Nikon's PictureProject software that makes transferring, organizing and sharing images fun and easy. The camera also includes a 30-day trial version for Capture NX software (optional), Nikon's award-winning software that dramatically simplifies photo editing for JPEG, TIFF and Nikon RAW (NEF) format images. Designed specifically for photographers, Capture NX software provides a unique and easy-to-understand interface with tools that photographers need, but without the level of complexity and clutter of other image editing applications. Its patented new U Point™ technology simplifies picture editing by enabling photographers to enhance specific areas of a picture selectively, without the use of masks, selections, or layers. Capture NX also helps Nikon users realize the full potential of Nikon's RAW (NEF) file, with robust processing capabilities for the highest quality results from NEF files.

The D40 camera and the new 18-55mm f/3.5-5.6G ED II AF-S DX Zoom-Nikkor lens will be packaged together and made available beginning December 2006 for an estimated selling price of $599.95**.

*Autofocus is supported only with AF-S and AF-I CPU lenses, which are equipped with built-in motors. **Estimated selling prices listed are only an estimate. Actual prices are set by dealers and are subject to change at any time.

www.nikonusa.com

Image source: (c) 2006 - Nikon - All rights reserved