Sakar Acquires Vivitar Brand

Consumer electronics manufacturer Sakar International today announced the acquisition of the Vivitar worldwide brand name and associated intellectual property from Syntax-Brillian Corporation, the parent company of 70-year-old photographic equipment maker Vivitar Corporation. The acquisition equips Sakar with a well-known camera brand that the company will use to expand its own mass-market camera line, add higher-price camera SKUs, introduce other Vivitar-branded consumer products, and gain overall market visibility. Sakar is a market leader in digital cameras and related accessories to the mass retail channel and a producer of various other technology, toy and consumer electronic products. The company’s current camera products retail from $20 to $100. The Vivitar-branded cameras that Sakar plans to introduce will sell for $70 to $300, enabling the company to reach a new market segment that will significantly broaden its customer base and market penetration. The new products will leverage Vivitar’s existing SKUs, patents and engineering expertise. In addition, Sakar plans to add other Vivitar-branded products, including camera accessories and digital photo frames, as well as explore licensing opportunities in various categories. Sakar currently holds licenses for major brand franchises including Crayola, Hello Kitty, Star Wars, Leap Frog, Spiderman, The Incredible Hulk, Iron Man, Jeep, Made for iPod and For Dummies. “This acquisition positions our company to substantially increase market share in the camera space as well as leverage the Vivitar brand name in numerous other ways,” said Sakar CEO and founder Charles Saka. “It is a core building block for our next phase of growth.” “Linking ourselves to Vivitar will strengthen our presence on the retail shelf while also enabling retailers to buy more product from a single source,” added Sakar COO Ralph Sasson. “We will now have an even more extensive product line at multiple price points.” Vivitar was founded in 1938 and grew to become a leading manufacturer of both digital and film cameras, including one of the broadest product lines of digital cameras spanning entry-level VGA cameras to twelve-megapixel digital cameras with zoom optics for the amateur and serious digital photographer. The company was acquired by Syntax-Brillian in 2006. Sakar’s acquisition of Vivitar was completed on August 21, 2008. Sakar did not purchase Vivitar’s equipment, facilities or receivables. Terms were not disclosed.

Maternity Photography by LauryL

(c) LaurieL - All rights reserved

(c) LaurieL - All rights reserved

LaurieL Fine Art Photography is making pregnant women realize how incredibly beautiful they really are... and her photographs prove it

Take a glance through her on line gallery, and you will see just how beautifully her photography deplicts the splendor of a woman with child. The images range from sensous to serene... from fun to fantastic... to ultimately... treasured pieces of fine art.

"I love the glow that comes from a woman who is happily expecting a child. I want to capture her beauty...the curves of her body, created by the new life it carries. I want to capture that time... I want her to remember how beautiful she was. It's like the weeks before Christmas for a young child... the anticipation, the excitement... the love for what is about to happen. That's what I strive to capture..that's what I love... that's what I do."

In addition to maternity photography, LaurieL also captures tender moments of children and families. She has created a line of custom birth announcements that carry over her photographic style of clean line, black & white photography. Custom Holiday cards and Graphic Design services are also available.

Featuring all digital equipment, including a digital darkroom, final photographs are enhanced for flawless beauty.

Each portrait is a piece of fine art, carefully worked to create stunning, heirloom images. For maternity, and upon request, unwanted stretch marks or veins are removed. Hips, thighs and arms are contoured, so that any unflattering weight gain that may have occurred during pregnancy is minimized. The final images are stunning, and have awarded Laurie top recognition amongst her peers and the photographic world.

You can visit her gallery at http://www.laurielphotography.com/