31/10/98

HP PhotoSmart C30 digital camera

HP PhotoSmart C30 digital camera

Hewlett-Packard announced the first 1-megapixel camera with digital zoom available for under $400 -- the HP PhotoSmart C30 digital camera.

HP believes the PhotoSmart C30 camera, which also features enhanced image-quality capabilities, provides the best price/value ratio ever offered in a 1-megapixel digital camera.

"This combination of new features, coupled with a very competitive price, will put digital photography within reach for even more users," said Cheryl Katen, general manager of HP's Home Imaging Division. "Whether they're looking for a high-quality photo or want an image to send over the Web, this digital camera will meet their needs."

The HP PhotoSmart C30 digital camera's improved image quality is based on a built-in CCD (charged-coupled device) and primary-color (RGB) filter and HP's image-processing enhancements. These image-quality features help users create bright, true-to-life photos that offer exceptional clarity. The new RGB filter is designed to reduce the chromatic noise level and capture images that are sharper and more pleasing to the eye. The color sensor also enhances image sharpness and color fidelity, creating more appealing images with noticeably finer details and rich, fully saturated colors.

The camera's 2X digital zoom enables users to minimize file size and boost image size by cropping out unwanted portions of a photo. The new feature provides users with photos that are instantly ready to e-mail to friends and colleagues.

Digital zoom is built into the HP PhotoSmart C30 digital camera, making it unnecessary for users to tote around heavy, breakable lenses. The user still has the convenience of a compact, lightweight camera with the advantage of zoom.

The HP PhotoSmart C30 digital camera comes with a color LCD (liquid crystal display) located on the rear panel of the camera. The color display allows users to preview photos they want to take, review and select the photos they want to upload to their PCs or delete unwanted photos on the spot.

The camera ships with a 4MB removable CompactFlash memory card, which acts like re-usable digital film. The camera works with all industry-standard CompactFlash cards, which are available in various capacities, and it also includes an ac adapter and long-life batteries.

The HP PhotoSmart C30 digital camera comes with HP photo-finishing software, which automatically downloads photos whenever the camera is connected to a PC; features index-page printing; and provides exclusive page-layout capabilities to enable efficient use of paper.

U.S. Pricing and Availability: The HP PhotoSmart C30 digital camera, available now, is expected to sell for approximately $399 through retailers in North America. The camera is expected to be introduced in other regions of the world at later dates.

HEWLETT-PACKARD COMPANY