New US Hasselblad Bron Inc.: Bron Imaging Group and Hasselblad USA agreement to merge American Operations

New US Hasselblad Bron Inc

Hasselblad USA Inc. (www.hasselbladusa.com), the U.S. distributor of Hasselblad professional camera systems and Bron Imaging Group Inc., (www.bronimaging.com), distributor of professional photographic equipment (Broncolor, Kobold, Visatec) recently announced  (April 24, 2012) an agreement through which the two companies will merge their operations in the U.S., effective immediately, creating a combined company known as Hasselblad Bron Inc. The new Hasselblad Bron Inc. will relocate to a single facility during the summer of 2012.

The combined company will leverage the strengths of two of the professional photo industry’s leading distributors, and allow the sales, marketing and customer support divisions to provide higher levels of service. The transaction will combine Hasselblad USA and Bron Imaging’s distribution channels and sales forces. Additionally, customer support, repair operations, marketing and administration will be combined into a single operation. The partnership is an expansion of an existing two-year marketing relationship between the companies, through which the companies worked closely together to develop their brands in the professional photography market.

Under terms of the merger, Hasselblad Bron Inc., will be a single entity providing support for all of the brands of the combined company. Michael Hejtmanek, current President of Bron Imaging Group, will lead the new company as President and CEO of Hasselblad Bron, Inc. "Our goal is to provide photographers with the world’s best cameras, lighting and other photography gear,” said Hejtmanek. “Joining forces to create Hasselblad Bron Inc. allows us to create a larger customer service organization to accomplish our mission of providing an exceptional level of products and support for our highly valued customers.”

The merger will only impact the two American organizations of Bron Imaging Group U.S. and Hasselblad USA, Inc. Hasselblad AB (Sweden), Bron Elektronik AG (Switzerland) and other related suppliers will remain independent companies.

Visatec Solo Kit 108 Photo Studio Light

The Swiss lighting specialist has assembled a practical kit designed for cost-conscious photographers using medium-format and 35 mm cameras. The handy travel bag contains one Visatec SOLO 800 B compact flash unit (including flash tube, 300 W modelling light, protecting glass and protection cap) along with a standard reflector, umbrella reflector, white umbrella and 5 m synchronous cable.

The most impressive features of the Visatec SOLO 800 B are its light output, stepless 3 f-stops output range, proportional halogen modelling light and built-in photocell. The patented bayonet allows reflectors to be quickly interchanged and rotated a full 360°; it will accept any of the wide assortment of Visatec light shapers.

The dimensions of the case are just 51x20x36 cm (outside dimensions), and it weighs only 6,5 kg. The kit can therefore be taken onto any airliner as cabin baggage, or carried on the luggage rack of a bike.

Photo (c) Visatec / Bron Electronik AG - Tous droits réservés - http://www.bron.ch/

Visatec Solo 800 B Photo Studio Light

The Swiss flash unit manufacturer Bron Elektronik has supplemented its product line with a compact unit which has a f-stop of 45 2/3 with standard reflector at a distance of 1 m (100 ISO). The output of the Visatec SOLO 800 B can be controlled continuously over 3 f-stops. The halogen modelling light with 150 W can be set to three operating modes: 1. Full output independent of the chosen flash energy, 2. proportional to chosen flash energy or 3.

"dim", which means that the modelling light is reduced during recharge and allows the photographer to check whether all flash units have triggered. The built-in infrared-sensitive photocell can be used to trigger several units in a time-synchronous manner. The supplied protective transport cap and protecting glass protect the flashtube and the modelling light from damage. The coated flashtube ensures precise colour reproduction. It is pluggable and can be exchanged by the photographer himself. The new device comes in a sturdy aluminium housing. The unique bayonet catch allows a rapid exchange of the light shapers. They can be turned by 360°. An extensive range of accessories is available for the Visatec SOLO 800 B. Ideally matched to the flash unit, it allows the photographer to shape the light creatively in a large number of ways. The new Visatec is also available in kits with two or three compact units and accessories.

Photo (c) Visatec / Bron Electronik AG - Tous droits reservés - http://www.bron.ch/