Showing posts with label Sony digital cameras. Show all posts
Showing posts with label Sony digital cameras. Show all posts

06/12/10

Super 35mm Professional Portable Camcorder

The new Sony professional handled digital production camera, the PMW-F3 camcorder, with a Super 35mm imager

Sony PMW-F3 Camcorder. Photo courtesy Sony

The SONY PMW-F3 camcorder is designed for a range of digital production applications. Photo courtesy of Sony Electronics Asia Pacific Pte Ltd.

 

Representing a breakthrough for independent producers and filmmakers in terms of features, performance and price, Sony announced its first professional handheld digital production camera with a Super 35mm imager.

Taking its place among the pinnacle of digital motion picture production cameras; Sony’s flagship CineAlta series, the Sony PMW-F3 is the latest innovation on Sony’s digital 35mm roadmap. It continues the leadership position that was solidified by “film style” cameras like the F23 and F35, and most recently with the first camcorder to integrate the HDCAM SR format, the SRW-9000PL.

“The new PMW-F3 camcorder is designed for a range of digital production applications -- from commercial, documentary, television and feature film production,” said Chris Grey, Head of Broadcast & Content Creation Solutions, Business & Professional Products Asia Pacific (BPPA), Sony Electronics Asia Pacific.

The availability of a low-cost PL lens kit which includes 35/50/85mm T2.0 fixed focal length lenses, extends the camcorder’s range of potential applications and gives users more flexibility in lens selection.

The new F3 camcorder is based on Sony’s XDCAM EX workflow and uses Sony’s SxS ExpressCard-based recording media format. According to Sony, its Super 35mm CMOS imager delivers shallow depth of field, with high sensitivity and low noise levels (ISO 800, F11; and S/N ratio of 63dB in 1920x1080/50i mode), as well as wide dynamic range.

The camcorder offers shooters a wide range of image creation options through the use of an HD-SDI dual-link output for external recording (4:2:2 1080 50/59.94P as standard; and RGB 1080 23.98/25/29.97PsF as an option).

Additionally, S-Log and Hyper Gamma can be selected; significantly increasing the camera’s performance of dynamic range. S-Log is Sony’s unique approach to the raw “Digital Negative,” allowing access to the full dynamic range of the Super35mm imager for maximum flexibility in image manipulation during post production. This capability combined with the widely used SxS recording lets users take advantage of already well-established XDCAM EX and HDCAM-SR workflows.

Recording formats include 1920x1080, 1440x1080, and 1280x720 at 23.98/25/29.97p, 50/59.94i and, in DVCAM mode, 25/29.97PsF and 50/59.94i. Shooters can also take advantage of “slow” and “quick” recording, from 1 to 30 fps at 1920x1080 (17 to 30 fps in dual-link mode) and 1 to 60 fps at 1280x720 (17 to 60 fps in dual-link mode).

The PMW-F3’s PL mount adapter can accommodate both PL and upcoming Sony’s zoom lenses, and will offer compatibility with a variety of cine lenses such as ARRI, Cooke, Fujinon and Zeiss.

As with all its digital motion picture production technologies, Sony is also planning to introduce a compatible SR Memory Portable Recorder for the PMW-F3 camcorder. SR Memory, Sony’s new high-speed, high-capacity card format, will give users the ability to record directly to the industry standard HDCAM SR codec using the SR Memory Portable Recorder connected to the F3 camera’s single-link and dual-link output.

The camera will also support Look-up Table (LUT), for dailies and on-set colour management. Up to four LUT’s can be stored in the camera and stamped onto the footage on the SxS card, simultaneously using the camera’s dual link output with S-Log for the unprocessed image. This creates an off-line, on-line workflow combining the SxS and SR codec, with the SR Memory Portable Recorder connected to the F3 and recording to the SR codec.

The PMW-F3 camcorder will be available in Asia Pacific in February 2011, for a suggested list price of USD$17,000 (PMW-F3L, without lens) and USD$25,000 (PMW-F3K (with PL Lens kit).

Other recent post

New Sony NXCAM HD Camcorder

24/09/10

Sony Alpha 55 and 33 Digital Cameras with Translucent Mirror Technology

New Alpha 55 and Alpha 33 Single Lens Translucent mirror cameras by Sony

The α (pronounced Alpha) family of interchangeable lens cameras from Sony grows with the compact new Alpha 55 (SLT-A55V) with 16.2 megapixels and Alpha 33 (SLT-A33) with 14.2 megapixels. In this post you can see the main features of these cameras. In green are the differences between the Alpha 55 and the Alpha 33 : megapixels, shutter speed, GPS and price: the Alpha 33 is cheaper than the Alpha 55.

Sony Alpha 55

SONY ALPHA 55 – Photo © 2010 Sony Inc.

Sony Alpha 33

SONY ALPHA 33 – Photo © 2010 Sony Inc.
The Alpha 33 has the same design but without GPS

Sony's first-ever digital cameras to employ Translucent Mirror Technology showcase an innovative optical system that opens up dramatic new shooting possibilities. In contrast with conventional DSLR cameras, Translucent Mirror Technology uses a fixed, translucent mirror that 'splits' the optical pathway between the main image sensor and a separate phase-detection autofocus sensor.

High-resolution live image preview with rapid, accurate phase detection autofocus is thus available at all times - either via the angle-adjustable 7.5cm (3") LCD or precision Tru-Finder (electronic viewfinder). This also ensures that even moving objects stay in sharp focus at all times, whether you're shooting Full HD video or stills.

Translucent Mirror Technology overcomes other traditional limitations of DSLR models, with its simplified mechanical design shrinking camera size and complexity. This makes the Alpha 55 and Alpha 33 a compelling choice for casual photographers who want to capture spontaneous family moments and travel scenes with less to carry.

Full-resolution shooting at up to 10fps with precise AF tracking

Ground-breaking Translucent Mirror Technology allows high-speed shooting with the Alpha 55 at up to 10fps (Alpha 33: 7fps) in Continuous Priority AE mode. This represents for the Alpha 55 the world's fastest burst continuous AF shooting performance of any interchangeable lens camera with an APS-C size sensor.

A newly developed 15-point phase-detection autofocus system assures rapid, accurate AF tracking, keeping even moving subjects in sharp focus during continuous shooting. This enables the Alpha 55 and Alpha 33 to capture split-second action or fleeting nuances of expression with portrait subjects.

World's first Quick AF Full HD movie shooting among consumer oriented interchangeable lens digital cameras (as of 24 August 2010).

The large sensor size Exmor™ APS HD CMOS Sensor inside both cameras lets photographers capture cinematic HD video footage with background defocus (bokeh) effects.

The Alpha 55 and Alpha 33 also mark the debut of Quick AF Full HD movie shooting. Translucent Mirror Technology enables AVCHD 1080i video shooting with smooth, precise phase detection AF tracking of moving subjects. Real-time video image preview is now possible via the viewfinder - in contrast with DSLR cameras where the raised mirror prevents light from reaching the optical viewfinder during video shooting.

Effortless composition and image viewing

The Alpha 55 and Alpha 33 enable new possibilities for framing and viewing highest-quality video and still images. Quick AF Live View system is now more effective. High-resolution live image preview is teamed with uncompromised phase detection AF performance - even with rapidly-moving subjects.

Tilting and swivelling freely (to maximum 270 degrees) for comfortable framing at any shooting angle, the bright 7.5 cm (3.0") (16:9) Xtra Fine LCD offers more detail and contrast.

There's also a precision electronic viewfinder with 1.15 million dot resolution that delivers a clear, bright image with 100% frame coverage. Adjustments to exposure, depth of field and colour can be previewed instantly, either in the viewfinder or on the LCD. Effortless composition is aided further by switchable grid line in the finder and LCD screen, plus a new digital levelling gauge.

Back of Sony Alpha 55

SONY ALPHA 55 Back – Photo © 2010 Sony Inc.

Enriched creative possibilities

The Alpha 55 and Alpha 33 are compatible with the full range of over 30 A-mount interchangeable lenses and offer SteadyShot INSIDE. This in-body image stabilisation system provides up to 4 exposure steps of anti-shake correction when shooting handheld.

Both cameras also feature 3D Sweep Panorama, allowing photographers to capture detail-packed extra-wide panoramas with a huge field of view. 3D panoramas can be enjoyed on any compatible 3D HD television. The Alpha 55 (but not the Alpha 33) is also the first Alpha camera by Sony with integrated GPS, allowing automatic geo-tagging of images and video clips.

The new-generation Exmor APS HD CMOS Sensor inside both cameras supports a sophisticated range of digital image compositing and processing functions. This gives greater artistic possibilities to beginners and photo enthusiasts alike.

Auto HDR is now refined further compared with previous-generation Alpha models. Data from a burst of three frames at bracketed exposure values is automatically combined, creating a single image with extended highlight and shadow detail Multi-frame Noise Reduction 'stacks' a high-speed burst of six frames, creating a single low-noise exposure that boosts effective sensitivity as high as ISO 25600.

The new cameras accept both Memory Stick PRO Duo (including Memory Stick PRO-HG Duo) and SD (including both SDHC and SDXC formats) media (all sold separately). Memory Stick PRO-HG Duo HX 30MB per second transfer rate offers the best performance during cameras' continuous shooting mode or when transferring the data to another media.

The new Alpha 55 and Alpha 33 Single Lens Translucent mirror cameras by Sony are presented at Photokina 2010 and are available in September 2010.