Canon EOS 5D Mark II and 7D used for Marvel's The Avengers

Canon EOS 5D Mark II and EOS 7D SLR Digital cameras' 1920 x 1080 HD recording and 24p frame rate enable gripping point-of-view shots for theatrical filmmaking

Canon USA recently announced (May 9, 2012) that EOS 5D Mark II and 7D Digital SLR cameras have been used on the set of Marvel's latest movie, "Marvel's The Avengers," to capture thrilling point-of-view (POV) action shots that can be seamlessly intercut with footage from the film's principal 35mm and digital cinematography cameras to heighten the film's visual impact. "Marvel's The Avengers" shows an epic confrontation between nightmarish super villains attacking the Earth and the super-heroic team of Iron Man, Captain America, The Incredible Hulk, Thor, Hawkeye, and Black Widow. Directed by Joss Whedon, the film is the latest and most extraordinary Marvel Studios Super Hero movie to date.

Action Work On Set Of "Marvel's The Avengers"

Photo Courtesy Canon USA

With intense action and visual effects captured by the Canon cameras, "Marvel's The Avengers" required close-quarter action work with unrepeatable stunts. "The 5D Mark II and the 7D digital SLR cameras produce excellent, cinema-worthy images. They are great for shooting additional angles that give film editors more options for creating powerfully immersive and kaleidoscopic views of action scenes," explained the film's cinematographer, Seamus McGarvey.

On the set of "Marvel's The Avengers," McGarvey and his crew used five Canon 5D Mark II cameras and two 7D models. Using multiple cameras limited the need to re-shoot complex action scenes, and the affordability and compact size of the cameras enabled the crew to obtain ample coverage by strategically angling them from various vantage points throughout the set. "The cameras' small size was a major advantage to us. We were able to place them in tight locations that were really close to the big stunts, which would be too risky to do with bigger cameras that would require an operator and two assistants," McGarvey said. He was able to slide one of the Canon cameras into a sewer grating, while placing another under a pile of debris for a key shot of a car hurtling toward the lens, flipping through the air on fire.

"We are thrilled that the EOS 5D Mark II and 7D Digital SLR cameras were called to action on the set of 'Marvel's The Avengers.' We designed these cameras with versatility and flexibility in mind, and their ability to record beautiful 1920 x 1080 HD video, coupled with their compact size, make them an ideal fit for filmmakers looking to capture tight action shots," stated Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies and Communications Group, Canon USA.

Compact, lightweight, and compatible with Canon's wide selection of EF Series lenses, the Canon 5D Mark II and EOS 7D digital SLR cameras are equipped with large Canon CMOS sensors and Canon DIGIC 4 image processors that enable them to record exceptional full 1920 x 1080 HD video at the user-selectable frame rate of 24p (23.976 fps), which is the standard for today's high-end filmmaking. Additionally, the cameras' low-light capabilities were of major importance on the set of "Marvel's the Avengers," as many of the film's scenes were shot at night.

About MARVEL'S THE AVENGERS

Marvel Studios presents "Marvel's The Avengers"-the Super Hero team up of a lifetime, featuring iconic Marvel Super Heroes Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as SHIELD., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins.

Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Tom Hiddleston, with Stellan Skarsg†rd and Samuel L. Jackson as Nick Fury, directed by Joss Whedon, from a story by Zak Penn and Joss Whedon with screenplay by Joss Whedon, "Marvel's The Avengers" is based on the ever-popular Marvel comic book series "The Avengers," first published in 1963 and a comics institution ever since. Prepare yourself for an exciting event movie, packed with action and spectacular special effects, when "Marvel's The Avengers" assemble in summer 2012.

"Marvel's The Avengers" is presented by Marvel Studios in association with Paramount Pictures. The film is being produced by Marvel Studios' President Kevin Feige and executive produced by Alan Fine, Jon Favreau, Stan Lee, Louis D'Esposito, Patricia Whitcher, Victoria Alonso and Jeremy Latcham. The film releases this month, and is distributed by Walt Disney Studios Motion Pictures. 

Pentax K20D Digital SLR

Improving on the technology of the award winning K10D, the flagship Pentax K20D is the highest resolution camera in the advanced photo enthusiast category and allows more experienced photographers, who demand complete control, to fully customize the camera.

Newly Developed CMOS Image Sensor

The Pentax K20D features a newly developed CMOS (complementary metal oxide semiconductor) image sensor measuring 23.4 mm x 15.6 mm. In designing the K20D, Pentax made the significant transition to a higher resolution 14.6 megapixel sensor, rivaling the detail previously only found in images captured with 35mm film. This considerable gain offers 50 percent more resolution than 10 megapixel sensors, and 20 percent more resolution than 12 megapixel sensors. Pentax Imaging (a leading innovator in the imaging business) collaborated with Samsung Electronics (a market leader in developing and producing semiconductors) in the development of the 14.6 megapixel CMOS Sensor found in the Pentax K20D Digital SLR. The larger photo diode in the sensor gathers more light in a shorter time and therefore can respond more sensitively. As a result, the K20D is able to achieve higher sensitivity levels (up to 6400 in the expanded ISO mode). Also, there is a more direct light path to the pixels. Coupled with a high-performance imaging engine incorporating Pentax-original image-processing technologies programmed to yield natural, true-to-life images, the new model assures fine-detailed, rich-gradation images.

Pentax Original Shake Reduction Mechanism

The K20D is equipped with the Pentax-developed Shake Reduction mechanism, which reduces camera shake for sharp, blur-free images even under demanding shooting conditions, such as shooting with a telephoto lens, shooting in low light conditions or at night without supplementary flash illumination, or using extended exposures for sunset scenes. This innovative mechanism offers outstanding compensation equivalent to approximately 2.5 to 4 shutter-speed steps. In addition, the lighter image sensor unit and refined data-control algorithm offer improved image stabilization over previous models. Pentax Shake Reduction is compatible with existing Pentax interchangeable lenses. Lenses compatible with this mechanism are: Pentax K-, KA-, KAF- and KAF2-mount lenses, screw-mount lenses (with an adapter); and 645- and 67-system lenses (with an adapter). Some functions may not be applicable with certain lenses.

Large 2.7 Inch Wide-view LCD Monitor

The K20D features a large 2.7 inch color LCD monitor with approximately 230,000 dots resolution (One dot equals 3 pixels). The wide-view design allows the photographer to view the monitor image from approximately 160 degrees both vertically and horizontally. Since it assures effortless image viewing from a diagonal position, it facilitates low- and high-angle shooting using the Live View function.

New Live View Function

The K20D features a Live View function that allows users to view an image on the LCD monitor during shooting. This feature is beneficial when the photographer moves his or her eye from the viewfinder in specialized applications, such as low and high-angle shooting, or when perfecting composition. The function also allows users to confirm the Shake-Reduction effect on the monitor while shooting.

High-performance, High-speed PRIME Imaging Engine

The K20D incorporates the Pentax-original PRIME (Pentax Real IMage Engine). Designed exclusively for Pentax digital SLR cameras, the engine ensures well-balanced, true-to-life images with faithful color reproduction by efficiently controlling digital signals transmitted by the CMOS image sensor. It also allows complete control over other photographic factors including white balance and the new Custom Image functions. This imaging engine also features a Double Data Rate 2 (DDR2) memory to assure speedy image processing and high-speed data transfer.

Custom Image Function

The K20D is equipped with a new Custom Image function that lets the user select one of the six modes and adjust an image'S processing to their preference by automatically adjusting tone, saturation, contrast, and sharpness. These modes include Natural, Bright, Portrait, Landscape, Vibrant, and B&W image modes. The photographer can make further fine-tuned adjustments to each setting. The effect on each of the primary colors is shown in a radar-type display on the LCD panel. The user can easily see the effect of their adjustments by using the digital preview option.

Expanded Dynamic Range Function

The K20D adds a dynamic-range expansion function, which allows the user to expand the dynamic range (or range of gradation reproduction) while retaining the proper contrast to avoid white-washed areas. With an approximately 1EV expansion effect, it assures beautiful, rich-gradation images.

Dust-proof, Water-resistant Construction

The K20D boasts an extremely reliable weather-resistant and dust-proof construction with special seals applied to 72 different parts of the camera body, including the shutter release button and all the switches, levers, dials. This dependable body makes it possible to use the K20D in the rain or dusty locations without worries.

Comprehensive Dust Removal System With Prevention, Removal and Alerting Devices

The K20D features the user-friendly Dust Removal system to prevent dust from sticking to the surface of the CMOS image sensor (or low-pass filter). The Pentax-original Super Protect (SP) coating, applied to the image sensor surface through vapor deposition of a fluorine compound, effectively prevents dust from sticking to the surface. In the next step, dust that may remain on the surface will be shaken off when the system shifts the image sensor at high speed. Finally, the dust that is shaken off the image sensor falls onto an adhesive strip positioned at the bottom of the unit, eliminating any possibility of the dust returning to the image sensor surface. This upgraded Dust Reduction system also offers a new Dust Alert function, which shows the user exactly where dust may be sticking to the sensor surface.

Hyper Program Function

The K20D'S Hyper Program function allows users to instantly switch to the Shutter-Priority or Aperture-Priority AE mode from the Programmed AE mode with a simple turn of the electronic dials on the grip. To return to the Programmed AE mode, simply press the green button positioned next to the shutter release button.

Hyper Manual Function

When shooting in Manual mode, one push of the green button allows the user to instantly set the proper exposure for the subject.

Sensitivity-Priority Mode

The K20D features a unique Sensitivity-Priority (Sv) mode designed to automatically select the optimum combination of aperture and shutter speed for a user-selected sensitivity. The sensitivity can be shifted instantly in 1/2 or 1/3 steps by turning the electronic dial on the back panel.

Shutter/Aperture-Priority Mode

Taking full advantage of the unique capability of digital cameras, which permit automatic shift of sensitivity at any time, the Shutter/Aperture-Priority (TAv) mode automatically selects the most appropriate sensitivity for a user-selected shutter-speed/aperture combination. This mode allows users to experiment with a greater range of photographic expressions with greater ease.

Bright, Clear Viewfinder

Featuring a glass pentaprism, the K20D'S viewfinder offers an approximately 95 percent field of view and an approximately 0.95X magnification for easy viewing of the subject and effortless confirmation of focus and composition. Coupled with the acclaimed Natural-Bright-Matte II focusing screen, it delivers a large, bright subject image.

Continuous Shooting at Approximately Three Images Per Second

To trace the movement of an active subject or capture a sequence of the subject'S expressions, the K20D offers a continuous shooting mode that allows the photographer to capture as many as 38 images in succession (in JPEG recording format) at a maximum speed of approximately three images (frames) per second. When switched to the new high-speed advance mode, the user may capture up to approximately 115 images at the speed of approximately 21 images per second (The image size is fixed at 1.6 megapixels in the Burst Shooting mode).

High-precision 11-point wide-frame AF

The K20D'S sophisticated Safox VIII autofocus system features 11 sensor points (with nine cross-type sensors) to automatically focus on the subject with utmost precision, even when it is positioned off center. When the subject is captured in focus, the in-focus sensor point is automatically superimposed in red in the viewfinder for at-a-glance confirmation.

Powerful Rechargeable Batteries

The K20D features large capacity Lithium-ion rechargeable batteries, which can capture approximately 740 images* when fully charged. The dramatically improved battery capacity (over the previous K10D) is the result of a new energy saving design.

* Under testing condition prescribed by Pentax, when using D-LI50 lithium-ion rechargeable batteries with no flash.

Additional features

• A PC Sync socket for shooting with studio lights. The camera remains weather and dust sealed even when the PC socket cap is removed.
• Choice of 16-segment multi-pattern metering, center-weighted metering and spot metering to accommodate various photographic applications
• Reliable, durable shutter unit assuring more than 100,000 shutter releases
• High-rigidity stainless-steel chassis
• 36 custom functions to personalize camera operations
• Universal-type X-sync socket
• RAW button for single-action image-file switching
• Digital Preview for verifying camera settings
• Optional Battery Grip (D-BG2) for extended shooting sessions
• Nine digital filters to add creative and artistic touches
• In-body RAW data development for image filing in JPEG and TIFF formats
• Compatibility with SDM equipped lenses for quiet, extra-smooth autofocus operation
• Pentax Photo Laboratory 3, RAW data processing software, Pentax Photo Browser 3, browser software and Pentax Remote Assistant 3, camera control software, included on the accompanying CD-ROM

Pentax, and smc Pentax are trademarks of Pentax Corporation - Pentax Photo Laboratory, Pentax Photo Browser, Pentax Remote Assistant, and SDM are trademarks of Pentax Corporation - All other brands or product names are trademarks or registered trademarks of their respective companies - Designs and specifications are subjects to change without notice

Hasselblad H3DII-39 DSLR

Hasselblad H3DII-39 DSLR

In response to market demands to continue the development of DSLR technologies for new applications, Hasselblad today announces the H3DII-39MS, a multi-shot version of the recently announced H3DII-39 DSLR that will deliver digital images of the finest quality for architectural and still life photography. Previously available only on Hasselblad multi-shot digital backs, much of the multi-shot technology in the new H3DII-39MS comes from the extremely popular 39 megapixel Hasselblad CF-39MS digital back. Combining the benefits of the CF-39MS’s multi-shot technology with the full functionality and integration of the H3DII-39 DSLR, the H3DII-39MS completely eliminates the need to interpolate images and enables both single- and multi-shot DSLR capability, giving photographers the ultimate in flexibility and moiré-free image quality.

H3DII-39MS users will gain the full benefits of all the key features of the new H3DII DSLR system, providing outstanding pixel resolution, better colors, and improved detail rendering. Such features include a new RAW converter; Ultra-Focus™, which compensates for minute changes in the plane of focus resulting from changes in aperture; and DAC-Digital Auto Correction™, which offers digital APO correction, digital distortion correction, and now anti-vignetting to deliver for the first time full digital lens correction, when used with Hasselblad HC and HCD lenses.

The H3DII-39MS will not be film compatible, but, as with the H3D and H3DII product families, will offer photographers the ability to use the digital magazine, which contains the sensor unit and related technology, on a view camera via an adapter.

Christian Poulsen, CEO of Hasselblad, comments: “For more than fifty years, it has been Hasselblad’s mission to enable photographers to create the finest images possible, and it is clear that today the best way to accomplish this is with an integrated DSLR. An integrated system produces the highest image quality, due to the fact it enables the integration of all key components, including the lenses, within the camera system, and in the H3DII also enables features such as Ultra-Focus and DACDigital Auto Correction, allowing Hasselblad to offer customers full digital lens correction for the first time ever. With the H3DII-39MS, in addition to single-shot technology, we’ve included our multi-shot technology to offer professional photographers of still life and architecture a camera system that gives them image quality equal or in many cases superior to anything they’ve experienced before, as well as the functionality, flexibility and ease of use of a digital system.”

Further acknowledging the specific demands of film photographers, Hasselblad is also announcing the H2F, a simplified, film-only version of the H2 camera, which it is replacing. By removing the highend digital imaging technology found in the H2, which is unnecessary for shooting with the film-only H2F, and therefore simplifying the manufacturing process, Hasselblad is able to offer the H2F at a substantially lower price than the H2. The H2F offers full compatibility with H System HV viewfinders, film magazines, and HC lenses.

It is Hasselblad’s strategy to excel in the high-end segment of the photographic market and offer camera systems that deliver the best image quality and the most flexibility. While the company offers the premier DSLR solution with the H3DII product line and will support the legacy of film photography with the H2F camera, market demand does not justify the cost of maintaining the additional manufacturing line for the dual-platform H2. In keeping with its customer-centric modus operandi, Hasselblad will, however, continue to offer service and support for H1 and H2 owners for a minimum of 7 years from date of purchase. Meanwhile, the H3DII, H3DII-39MS and the H2F are being assembled in Copenhagen, Denmark and Gothenburg, Sweden, on new production lines engineered specifically for their unique designs and assembly requirements.

The H3DII-39MS will be available from January 2008 and the H2F from November 2007 worldwide through Hasselblad’s national subsidiaries and channel partners with a retail price of €33,500 for the H3DII-39MS, and €2,100 for the H2F camera body and €6,460 for the H2F camera kit, excluding tax. An attractive trade-in program has been announced that enables current Hasselblad users, as well as users of third party digital backs, to upgrade to the H3DII system, including the H3DII-39MS.

www.hasselblad.com

Hasselblad H3D-II

Hasselblad H3D-II

Hasselblad’s H3D line of products today achieve a new level of digital maturity and integration with the launch of the H3D-II, the fourth iteration of the camera system and one that can now justifiably lay claim to be the world’s finest digital SLR camera. Offering unsurpassed image quality delivered through an outstanding combination of hardware, software and lenses, the H3D-II is the clear leader in the high-end DSLR category, now a recognized segment of the photographic market.

A complete DSLR that is much more than the sum of its parts, the H3D-II is peerless in terms of its combined image quality and flexibility. While retaining its full digital lens line and the choice of 22, 31 or 39 megapixel capture units using CCD image sensors up to 48x36 mm – the largest currently available and more than twice the size of even the largest 35mm camera sensors – the H3D-II now has a large, bright 3” display, which affords both improved viewing of captured images and lower power consumption.

Reflecting the higher level of integration in the system, all the key functions of the camera are adjusted via digital menus, which can now be controlled via an intuitive thumbwheel control on the handle of the H3D-II, making the operation of the camera easier and more efficient. A new separate button for direct control of ISO settings and white balance has also been added to the camera controls.

To optimize the digital image quality of a DSLR, Hasselblad has identified the following key system components: an excellent optical system, comprising the best lenses twinned with the largest possible sensor format; full integration to enable lens correction and Hasselblad’s own Ultra-Focus; and the best possible RAW converter. With all these components in place, the result is Hasselblad’s STAR Quality images, photographic flexibility and a truly professional appearance.

In the H3D-II, Hasselblad has addressed each of the system components above to provide an unprecedented level of image quality that outperforms any professional digital camera system on the market today, delivering outstanding pixel resolution, better colors, and improved detail rendering. When used with Hasselblad HC and HCD lenses, the camera system offers full digital lens correction through its DAC-Digital Auto Correction, which, in addition to chromatic aberration and distortion, can now correct for vignetting phenomena.

Image noise in the H3D-II has been significantly reduced by improving the cooling of the sensor, achieved by attaching to the CCD a physical heatsink, which dissipates the heat generated to the entire camera body and considerably lowers the temperature of the system. As a component of Hasselblad’s revolutionary forthcoming image processing software, Phocus, the Hasselblad RAW Converter (HRC)also has an amazing anti-moiré capability which will eliminate moiré from any 3FR files, including even reprocessed images shot in 3FR on previous generations of Hasselblad cameras.

Demonstrating Hasselblad’s drive for continuous technical innovation, the H3D-II also features Hasselblad’s Global Image Locator (GIL), a unique integrated GPS product that automatically recordsthe camera‘s exact geographic co-ordinates at the precise moment of image capture. This data is integrated into the metadata of a specific image file and used together with the Hasselblad‘s newimaging software, Phocus, to allow images to be located on a map or found in a computer file system using the GPS coordinates as a search term. All the image files shot or stored in a specific location can be easily identified and found. As a direct link to Google Earth has also been built into Hasselblad’s Phocus software, it is also possible to establish via the internet what image files were captured at any particular location. With Google’s functionality, the user can also view their GPS tagged images, “fly” between them and even into them.

Christian Poulsen, CEO of Hasselblad, comments: “With the introduction of the Hasselblad H3D-II, we believe that the world’s best high-end DSLR camera has just got better. By further raising the level of integration by improving the controls, functionality and sensor cooling, and adding a new and more intuitive user interface, and a bright, 3” display, we continue to address the needs of professional photographers and to reassure them that, by investing in Hasselblad, they’ve made the right choice. The H3D-II continues the evolution of the world’s most advanced DSLR camera system and, will set a new standard for digital photographic quality.”

The new H3D-II is available immediately worldwide through Hasselblad’s national subsidiaries and channel partners with a retail price in Europe of 26.500€ for the H3DII-39, 21.500€ for the H3DII-31, and 17.900€ for the H3DII-22, excluding tax. In the USA, respective pricing is $33,995 for the H3DII-39, $26,995 for the H3DII-31, and $24,995 for the H3DII-22; and in the UK, £18,300 for the H3DII-39, £14,900 for the H3DII-31 and £12,500 for the H3DII-22, excluding VAT.

www.hasselblad.com

Nikon Digital SLR Camera D40 Specifications

Type of Camera: Single-lens reflex digital camera

Effective Pixels: 6.1 million

Image Sensor: RGB CCD, 23.7 x 15.6 mm; total pixels: 6.24 million, Nikon DX format

Image Size (pixels): 3,008 x 2,000 [L], 2,256 x 1,496 [M], 1,504 x 1,000 [S]

ISO Sensitivity: 200 to 1,600 in steps of 1 EV with additional setting one step over 1600

Storage Media: SD memory card, SDHC compliant

Storage System: Compressed NEF (RAW): 12-bit compression, JPEG: JPEG baseline compliant

File System: Exif 2.21, Compliant DCF 2.0 and DPOF

White Balance: Auto (TTL white-balance with 420-pixel RGB sensor), six manual modes with fine-tuning and preset white balance

LCD Monitor: 2.5-in., 230,000-dot, low-temperature polysilicon TFT LCD with brightness adjustment

Playback Function: 1 frame; Thumbnail (4 or 9 segments); Magnifying playback; Slide show; Histogram indication; Highlight point display; Auto image rotation

Delete Function: Card format, All frames delete, Selected frames delete

Video Output: NTSC or PAL

Interface: USB 2.0 (High-speed): Mass Storage and PTP selectable

Text Input: Up to 36 characters of alphanumeric text input available with LCD monitor and multi selector; stored in Exif header

Compatible Lenses*1: Nikon F mount with AF coupling and AF contacts Type G or D AF Nikkor 1) AF-S, AF-I: All functions supported,

2) Other Type G or D AF Nikkor: All functions supported except autofocus,

3) PC Micro-Nikkor 85mm f/2.8D: Can only be used in mode M; all other functions supported except autofocus,

4) Other AF Nikkor*2/AI-P Nikkor: All functions supported except autofocus and 3D Colour Matrix Metering II,

5): Non-CPU: Can be used in mode M, but exposure meter does not function; electronic range finder can be used if maximum aperture is f/5.6 or faster

*1. IX Nikkor lenses can not be used

*2. Excluding lenses for F3AF

Picture Angle: Equivalent in 35mm [135] format is approx. 1.5 times lens focal length

Viewfinder: Fixed-eyelevel penta-Dach mirror type; built-in diopter adjustment (-1.7 to +0.5m-1)

Eyepoint: 18mm (-1.0 m-1)

Focusing Screen: Type B BriteView Clear Matte screen Mark V with superimposed focus brackets

Viewfinder Frame: Coverage Approx. 95% (vertical/horizontal)

Viewfinder Magnification: Approx. 0.8x with 50mm lens at infinity; -1.0 m-1

Viewfinder Information: Focus indications, AE/FV lock indicator, Shutter speed, Aperture value, Exposure/Exposure compensation indicator, Exposure mode, Flash output level compensation, Exposure compensation, Number of remaining exposures, Flash-ready indicator

Autofocus: TTL phase detection by Nikon Multi-CAM530 autofocus module with AF-assist (range approximately 0.5-3.0m/1ft. 8in.-9ft. 10in.); Detection range: -1 to +19 EV (ISO 100 at 20°C/68°F)

Lens Servo: 1) Autofocus (AF): Instant single-servo AF (AF-S); continuous servo AF (AF-C); auto AF-S/AF-C selection (AF-A); predictive focus tracking automatically activated according to subject status, 2) Manual focus (M)

Focus Area: Can be selected from 3 focus areas

AF Area: Modes 1) Single Area AF, 2) Dynamic Area AF, 3) Dynamic Area AF with Closest Subject Priority

Focus Lock Focus can be locked by pressing shutter-release button halfway (single-servo AF) or by pressing AE-L/AF-L button

Exposure Metering System TTL full-aperture exposure metering system 1) 3D Colour Matrix Metering II (type G and D lenses); Colour Matrix Metering II (other CPU lenses); metering performed by 420-segment RGB sensor 2) Centre-weighted: Weight of 75% given to 8mm circle in centre of frame 3) Spot: Meters 3.5mm circle (about 2.5% of frame) centred on active focus area

Exposure Metering Range 1) 0 to 20 EV (3D Colour Matrix or centre-weighted metering), 2) 2 to 20 EV (spot metering)

Exposure Modes Digital Vari-program (Auto, Auto [Flash Off], Portrait, Landscape, Child, Sports, Close Up, Night Portrait), Programmed Auto (P) with flexible program; Shutter-Priority Auto (S); Aperture Priority Auto (A); Manual (M) Exposure Compensation ±5 EV in increments of 1/3 EV

Exposure Lock Exposure locked at detected value with AE-L/AF-L button Shooting Modes 1) Single frame shooting mode, 2) Continuous shooting mode: approx. 2.5 frames per second*, 3) Self-timer mode, 4) Delayed remote mode: 2 s. delay, 5) Quick-response remote mode *Approx. 1.7 frames per second with Noise reduction turned on and approx. 1 frame per second with ISO HI 1

Shutter Combined mechanical and CCD electronic shutter, 30 to 1/4000 s. in steps of 1/3, bulb Sync Contact X-contact only; flash synchronization at up to 1/500 s.

Flash Control 1) TTL: TTL flash control by 420-segment RGB sensor. i-TTL balanced fill-flash for digital SLR and standard i-TTL fill-flash for digital SLR available when CPU lens is used with built-in flash, SB-800, SB-600, and SB-400, 2) Auto aperture: Available with SB-800 with CPU lens, 3) Non-TTL Auto: Available with Speedlights such as SB-800, 80DX, 28DX, 28, 27, and 22s , 4) Range-priority manual available with SB-800

Flash Sync Modes AUTO, Portrait, Child, Close Up: Auto, auto with red-eye reduction; fill-flash and red-eye reduction available with optional Speedlight Night portrait mode: Auto, auto slow sync, auto slow sync with red-eye reduction; slow sync and slow sync with red-eye reduction available with optional Speedlight Landscape, Sport mode: Fill-flash and red-eye reduction available with optional Speedlight P, A: Fill flash, rear-curtain with slow sync, slow sync, slow sync with red-eye reduction, red-eye reduction S, M: Fill flash, rear-curtain sync, red-eye reduction

Built-in Flash AUTO, Portrait, Child, Close Up, Night Portrait mode: Auto flash with auto pop-up P/S/A/M: Manual pop-up with button release Guide number (ISO 200/ISO 100, m [ft.]): approx.17 [55]/12 [39] (manual full 18 [59]/13 [42])

Flash Compensation -3 to +1 EV in increments of 1/3 EV

Accessory Shoe Standard ISO hot-shoe contact with sync, signal, and ground contacts and safety lock

Self-timer Electronically controlled timer with duration of 2, 5, 10 or 20 s.

Remote Control Via Wireless Remote Control ML-L3 (optional)

Power Source One Rechargeable Li-ion Battery EN-EL9; charging voltage (MH-23 quick charger): 7.4V DC, AC Adapter EH-5 (available separately; requires optional AC Adapter Connector EP-5)

Tripod Socket 1/4 in. (ISO1222)

Body Colour Black (Silver version is also available depending on country or area.)

Dimensions (W x D x H) Approx. 126 x 64 x 94mm (5.0 x 2.5 x 3.7 in.)

Weight Approx. 475g (1lb. 1oz.) without battery, memory card or body cap

Supplied Accessories* Rechargeable Li-ion Battery EN-EL9, Quick Charger MH-23, USB Cable UC-E4, PictureProject, Rubber Eyecup DK-16, Camera Strap, Body Cap BF-1A, Eyepiece Cap DK-5, Accessory Shoe Cap BS-1

Optional Accessories Wireless Remote Control ML-L3, Capture NX, Camera Control Pro, AC Adapter Connector EP-5, AC Adapter EH-5, Video Cable EG-D100, Semi Soft-Case CF-DC1, Speedlight SB-800/600/Sb-400/R1C1

*Supplied accessories may differ depending on country or area.

Specifications and equipment are subject to change without any notice or obligation on the part of the manufacturer. November 2006 ©2006 Nikon Corporation

Nikon D40 Digital DSRL Camera

Designed to bring the picture performance, excitement and experience of Nikon's digital SLR cameras to more customers than ever before, the D40 is an ultra-compact, lightweight 6.1-effective megapixel D-SLR that offers simplified new features, exceptional speed and a redesigned, visually-intuitive menu system that brings consumers a whole new level of simplicity in a digital SLR. The D40 also incorporates handling and performance advantages that eliminate the frustrations often associated with compact digital cameras, making it ideal for anyone who wants to capture spectacular digital pictures without complication.

"Digital SLR cameras have gained substantial interest among consumers looking for higher-quality pictures and faster handling response," said Edward Fasano, general manager for marketing, SLR System Products at Nikon Inc. "But perceived complexity and bulkiness of some models has discouraged some customers. With the D40, Nikon addresses these challenges with incredible ease of use, compactness and a remarkable range of features and technologies. Consumers can enjoy the satisfaction of Nikon digital SLR quality by simply pressing the shutter button and getting beautiful pictures with vibrant colors, stunning sharpness and outstanding detail. With the D40, even first-time digital SLR camera users will be thrilled with their results."

Outstanding Image Quality

The D40 features a high-resolution 6.1-effective megapixel Nikon DX Format CCD image sensor and a highly advanced Nikon Image Processing Engine. Combined, these features produce exceptional image detail with vivid, true-to-life colors.

The D40 combines sophisticated exposure automation with options for complete user control to help make it the ideal camera for anyone ready to explore their creative potential with photography. Using Nikon's exclusive 3D Color Matrix Metering II, the D40 assures accurate exposure control, even in difficult lighting conditions. Its frame-wide 420-pixel sensor instantly and automatically assesses and compares each scene's brightness, contrast and color with a built-in database of information from over 30,000 real-world lighting scenarios, before setting the accurate exposure. For those who want more control over their shots, alternative metering options, such as spot metering, center-weighted metering and exposure compensation, are also available.

Precise, Quick Response

One of the hallmarks of Nikon's digital SLR cameras is how fast they operate, not only when capturing images, but also when recording them to the camera's SD memory card. The D40 proudly carries this tradition forward; the camera powers up and is ready to shoot in only 0.18 seconds.

With minimal shutter lag time and the ability to shoot 2.5 frames per second, up to 100 consecutive shots (in JPEG Normal mode), the D40 is ready to capture priceless expressions or special moments perfectly. Images are instantly processed and rapidly recorded to the SD memory card. Bright, clear preview images are also displayed in an instant on the D40's 2.5-inch color LCD monitor.

The D40's three-area auto-focus system also adds to the camera's overall speed, delivering fast and precise focus under varying shooting conditions. Incorporating Nikon's advanced Multi-CAM 530 AF Sensor Module, the three-area AF system, with central cross-type sensor operation, adds effective new focusing options and ensures greater ability to capture that perfect shot.

Designed for Life as it Happens

The D40 brings the superior image quality of Nikon digital SLR photography to everyone. Its compact size and ideal ergonomics make it the digital SLR solution for pictures anytime, anywhere. Its bright and sharp viewfinder, with 0.8x magnification, ensures precise composition.

After shooting, share your new images, or check sharpness, exposure and focus on the D40's large 2.5-inch, 230,000-dot high-resolution color LCD monitor, which provides the ability to enlarge your shot up to 19 times. The operating menus have been carefully designed with color schemes and large fonts for quick, easy navigation through the camera's options. Also, the newly introduced assist images help you select the appropriate settings for many camera features by showing illustrative end-result images typical of that setting.

The D40's innovative information display can be shown in Classic format or with the new Graphic and Wallpaper formats for Digital Vari-Program modes and Program Auto, Shutter-priority Auto, Aperture-priority Auto and Manual (P/S/A/M) exposure modes.

The camera boasts refined ergonomics and design, born from Nikon's extensive experience designing successful high performance SLR cameras for more than 50 years. The D40's size, layout and operation of all controls are designed for maximum ease-of-use. The result is a compact, light SLR camera that is comfortable to handle.

Creativity at Your Finger Tips

For anyone just beginning to enjoy the added performance and versatility of digital SLR photography, creative shooting is as simple as rotating the D40's Digital Vari-Program mode dial. The camera has eight preconfigured program modes that optimize the camera's performance for specific shooting conditions, allowing photographers to take great pictures in challenging conditions that might otherwise be confusing or time-consuming. In Portrait mode, for example, the camera automatically optimizes the color, hue, and saturation levels to capture the most flattering skin tones, softens the focus of the background images to emphasize the face and applies a milder form of in-camera sharpening. The D40 includes a new Flash Off mode that shuts off the camera's flash and boosts its ISO, so users can easily take pictures in places where flash photography is not allowed, inappropriate, or when they prefer the look of natural light. Users can also select from other Digital-Vari Program modes including Auto, Portrait, Landscape, Close-Up, Sports, Night Landscape or Night Portrait. As users gain experience with the camera, the D40 offers advanced controls that offer greater creative control over the look and feel of their pictures.

D40 photographers will enjoy the camera's Image Optimize menu options that closely tailor results to the scene at hand, the intended use of an image or to the photographer's custom preference. Sharpness, tone (contrast), color, saturation and hue optimization are controlled by the user-selected choice of Normal, Softer, Vivid, More Vivid, Portrait, Custom and Black-and-White.

The D40 also features an image Retouch menu, with exclusive in-camera editing functions that promise to keep D40 shooters engaged when they're not busy shooting. Options within the Retouch menu include:

• D-Lighting: Automatically balances underexposed portions of an image to enhance detail in these areas, without affecting the highlights of the picture.
• In-camera Red-eye Correction: Automatically removes the annoying red-eye effect sometimes caused by flash.
• Trim: Images can be trimmed to produce smaller cropped versions of any file on the SD card for greater creative freedom and greater efficiency.
• Image Overlay: Merges a pair of selected RAW files to create a composite image within the camera as a RAW or JPEG file. This feature is especially useful when trying to create a soft-focus effect with two similar images.
• Monochrome settings: Convert any color image in the camera into a pleasing monochromatic picture, either in black-and-white, sepia or cyanotype.
• Filter Effects: Emulate and apply the effects of a skylight or a warming filter to any image stored on the SD card. A Color Balance menu within filter effects can also be used to make subtle shifts in color.
• Small Picture: Create a smaller version of any image in the camera for easy sharing and faster download.

Access to wide range accessories

One of the key advantages Nikon digital SLR cameras offer is access to Nikon's extensive system of lenses, Speedlights and accessories.

The D40 is compatible with all Nikon AF-S and AF-I Nikkor lenses*, and comes packaged with a new 3X zoom 18-55mm f/3.5-5.6G ED II AF-S DX Zoom-Nikkor lens that incorporates cutting-edge Nikon optical technologies, such as ED glass and aspherical lens elements. This lens offers users a popular 3x zoom range, which conveniently covers picture angles that meet the needs of everything from tight portraits to wide-angle landscapes.

The D40 is also compatible with Nikon's range of i-TTL technology enabled Speedlights including the SB-800, the SB-600 and the new Speedlight SB-400. A perfect companion for the D40, the SB-400 is an ultra-compact, lightweight Speedlight which is ideal for photographing subjects at extended distances or illuminating subjects with a softer, more natural appearing lighting effect with its bounce flash capability. With a guide number of over 98 feet the SB-400 provides all of the power and coverage that a D40 customer may demand for shooting group shots and reducing harsh shadows. All of the SB-400's settings can be controlled automatically by the camera's metering system or manually from the camera's built-in menus. Keeping with the D40s remarkable ease-of-use, using the SB 400 Speedlight is as simple as sliding it on, turning it on and shooting.

The D40 comes with Nikon's PictureProject software that makes transferring, organizing and sharing images fun and easy. The camera also includes a 30-day trial version for Capture NX software (optional), Nikon's award-winning software that dramatically simplifies photo editing for JPEG, TIFF and Nikon RAW (NEF) format images. Designed specifically for photographers, Capture NX software provides a unique and easy-to-understand interface with tools that photographers need, but without the level of complexity and clutter of other image editing applications. Its patented new U Point™ technology simplifies picture editing by enabling photographers to enhance specific areas of a picture selectively, without the use of masks, selections, or layers. Capture NX also helps Nikon users realize the full potential of Nikon's RAW (NEF) file, with robust processing capabilities for the highest quality results from NEF files.

The D40 camera and the new 18-55mm f/3.5-5.6G ED II AF-S DX Zoom-Nikkor lens will be packaged together and made available beginning December 2006 for an estimated selling price of $599.95**.

*Autofocus is supported only with AF-S and AF-I CPU lenses, which are equipped with built-in motors. **Estimated selling prices listed are only an estimate. Actual prices are set by dealers and are subject to change at any time.

www.nikonusa.com

Image source: (c) 2006 - Nikon - All rights reserved

Nikon D80 Digital DSRL Camera

Six kits with the Olympus E-330 digital SLR

The Olympus E-330 digital SLR available in a choice of six kits for specific applications

Whether for travel, medical, macro, nature, architectural or underwater photography – and just about anything in between – Olympus introduce six kits to accompany the sales start of the E-330 digital SLR, and thereby provide customised, professional solutions for virtually any photographic situation.

Key element in each of the kits is, of course, the Olympus E-330 body.

It is the world’s first digital SLR to provide continuous Live Previews. Now, instead of being forced to frame compositions by looking through the viewfinder, photographers have the freedom of framing while looking at the Live Preview on the camera’s large 6.4cm HyperCrystal LCD.

Extending usability even further, the screen can be tilted up 90° and down 45° to provide unparalleled shooting and framing ease.

Image quality, speed and sensitivity are second to none thanks to the incorporation of a latest-generation Live MOS sensor with 7.5 million pixels.

Naturally, as with all cameras in the Olympus E-System range, the E-330 is equipped with the Olympus-exclusive Supersonic Wave Filter which eliminates the danger of dust entering the camera body and settling on the image sensor.

Specially designed for individual photographic requirements, these six kits for the Olympus E-330 open up new avenues for creative and qualitative digital SLR photography. Each provides users with the power and versatility they need to execute their task at hand.

• Pro Kit
• Travelling Pro Kit
• Medical and Macro Pro Kit
• Architecture Pro Kit
• Nature Pro Kit
• Underwater Pro Kit

The kits will be available from mid-March 2006, the Underwater Pro Kit from mid-April 2006.

Image source (c) Olympus - All rights reserved - Olympus Press Release, 26.03.2006

Nikon Digital SLR Camera D200 Specifications

• Type of Camera: Single-lens reflex digital camera
• Effective Pixels: 10.2 million
• Image Sensor: RGB CCD, 23.6 x 15.8mm; total pixels: 10.92 million
• Image Size (pixels): 3,872 x 2,592 [L], 2,896 x 1,944 [M], 1,936 x 1,296 [S]
• ISO Sensitivity (Recommended Exposure Index): 100 to 1600 in steps of 1/3, 1/2 or 1 EV with additional settings up to 1 EV over 1600
• Storage Media: CompactFlash™ (CF) Card (Type I and II) and Microdrive™
• Storage System: Compressed NEF (RAW): 12-bit compression, JPEG: JPEG baseline-compliant
• File System: Exif 2.21, Compliant DCF 2.0 and DPOF
• White Balance: Auto (TTL white balance with 1,005-pixel RGB sensor), six manual modes with fine-tuning, colour temperature setting, preset white balance, white balance bracketing possible (2 to 9 frames in increments of 1, 2 or 3)
• LCD Monitor: 2.5-in., 230,000-dot, low-temperature polysilicon TFT LCD with brightness adjustment
• Playback Function: 1) Full frame 2) Thumbnail (4 or 9 segments) 3) Zoom 4) Slideshow 5) RGB histogram indication 6) Shooting data 7) Highlight point display 8) Auto image rotation
• Delete Function: Card format, All photographs delete, Selected photographs delete
• Video Output: Can be selected from NTSC and PAL
• Interface: USB 2.0(Hi-speed) (mini-B connector); mass storage and PTP connectable; FTP file transfer and PTP/IP camera control/file transfer is also available with optional WT-3 (IEEE 802.11b/g); CF card slot Type II: supports firmware updates via CF cards
• Text Input: Up to 36 characters of alphanumeric text input available with LCD monitor and multi-selector; stored in Exif header
• Compatible Lenses: Nikon F mount (with AF coupling and AF contacts)
• Picture Angle: Equivalent in 35mm [135] format is approx. 1.5 times lens focal length
• Viewfinder: Fixed eye-level pentaprism; built-in diopter adjustment (-2.0 to +1.0m-1)
• Eyepoint: 19.5mm (-1.0m-1)
• Focusing Screen: Type-B BriteView Clear Matte screen Mark II with superimposed focus brackets and On-Demand grid lines
• Viewfinder Frame Coverage: Approx. 95% (vertical & horizontal)
• Viewfinder Magnification: Approx. 0.94x with 50mm lens at infinity; -1.0m-1
• Viewfinder Information: Focus indications, Metering system, AE/FV lock indicator, Flash sync indicator, Shutter speed, Aperture value, Exposure/Exposure compensation indicator, ISO sensitivity, Exposure mode, Flash output level compensation, Exposure compensation, Number of remaining exposures
• Autofocus: TTL phase detection by Nikon Multi-CAM 1000 autofocus module with AF-assist illuminator (approx. 0.5m to 3.0m) Detection range: EV -1 to +19 (ISO 100 equivalent, at normal temperature: 20°C/68°F)
• Lens Servo: Instant single-servo AF (S); continuous-servo AF (C); manual (M); predictive focus tracking automatically activated according to subject status in continuous-servo AF
• Focus Area: Normal: 11 areas; single area or group can be selected; Wide: focus area can be selected from 7 areas
• AF Area Mode: 1) Single Area AF 2) Dynamic Area AF 3) Group Dynamic AF 4) Dynamic area AF with closest subject priority
• Focus Lock: Focus can be locked by pressing shutter-release button halfway (single-servo AF) or by pressing AE-L/AF-L button
• Exposure Metering System: Three-mode through-the-lens (TTL) exposure metering. 1) 3D Colour Matrix Metering II (type G and D lenses); colour matrix metering II (other CPU lenses); colour matrix metering available with non-CPU lenses if user provides lens data; metering performed by 1,005-segment RGB sensor. 2) Centre-weighted: Weight of 75% given to 6, 8, 10, or 13mm dia. circle in centre of frame. 3) Spot: Meters 3mm dia. circle (about 2.0% of frame) centred on active focus area (on centre focus area when non-CPU lens is used)
• Exposure Metering Range (ISO 100, f/1.4 lens, 20°C/68°F): 1) EV 0 to 20 (3D Colour Matrix or centre-weighted metering) 2) EV 2 to 20 (spot metering)
• Exposure Meter Coupling: Combined CPU and AI
• Exposure Modes: Programmed Auto [P] with flexible program; Shutter-Priority Auto [S]; Aperture Priority Auto [A]; Manual [M]
• Exposure Compensation: ±5 EV in increments of 1/3, 1/2 or 1 EV
• Auto Exposure Lock: Luminosity locked at detected value with AE-L/AF-L button
• Auto Exposure Bracketing: 2 to 9 exposures in increments of 1, 1/2 or 1/3
• Shooting Modes: 1) Single frame shooting mode 2) Continuous low speed (CL) shooting mode: 1-4 frames per second 3) Continuous high-speed shooting mode: 5 frames per second 4) Self-timer shooting mode 5) Mirror-up mode
• Shutter: Electronically-controlled vertical-travel focal plane shutter, 30 to 1/8000 sec. in steps of 1/3, 1/2 or 1 EV, bulb
• Sync Contact: X-contact only; flash synchronization at up to 1/250 sec.
• Flash Control: 1) TTL: TTL flash control by 1,005-pixel RGB sensor
• Built-in Speedlight: i-TTL balanced fill-flash or standard i-TTL flash (spot metering or mode dial set to [M]). SB-800, SB-600 or SB-R200: i-TTL balanced fill-flash for digital SLR and standard i-TTL flash for digital SLR. 2) Auto aperture: Available with SB-800 with CPU lens. 3) Non-TTL Auto: Available with Speedlights such as SB-800, 80DX, 28DX, 28, 27, and 22s. 4) Range-priority manual; available with SB-800.
• Flash Sync Mode: 1) Front-curtain Sync (normal sync), 2) Red-eye Reduction, 3) Red-eye Reduction with Slow Sync, 4) Slow Sync, 5) Rear-curtain Sync
• Built-in Flash: Manual pop-up with button release; Guide number (ISO 100, m/ft and 20°C/68°F): approx. 12/39 (manual 13/42)
• Flash Compensation: -3 to +1 EV in increments of 1/3 or 1/2 EV
• Accessory Shoe: Standard ISO hot-shoe contact with safety lock provided
• Sync Terminal: ISO 519 standard terminal
• Self-timer: Electronically controlled timer with 2 to 20 seconds duration
• Depth of Field Preview: When CPU lens is attached, lens aperture can be stopped down to value selected by user (A and M modes) or value selected by camera (P and S modes)
• Remote Control: Via 10-pin Remote Cord MC-30/36 (optional) or Wireless Remote Control WT-3 (optional)
• GPS: NMEA 0183 (Ver. 2.01) interface standard supported with 9-pin D-sub cable (optional) and GPS Adapter Cord MC-35 (optional)
• Power Source: One Rechargeable Li-ion Battery EN-EL3e, MB-D200 battery pack (optional) with one or two rechargeable Nikon EN-EL3e Li-ion batteries or six AA alkaline (LR6), NiMH (HR6), lithium (FR6) batteries, or ZR6 nickel-manganese AA batteries, AC Adapter EH-6 (optional)
• Tripod Socket: 1/4 in. (ISO 1222)
• Dimensions (W x H x D): Approx. 147 x 113 x 74mm (5.8 x 4.4 x 2.9 in.)
• Weight: Approx. 830g (1 lbs 13 oz) without battery, memory card, body cap, or monitor cover
• Supplied Accessories*: Rechargeable Li-ion Battery EN-EL3e, Quick Charger MH-18a, Video Cable, USB Cable UC-E4, Strap, Body cap, Eyepiece Cap DK-5, Rubber Eyecup DK-21, LCD monitor cover BM-6, PictureProject CD-ROM
• Optional Accessories: Multi-Power Battery pack MB-D200, Wireless Transmitter WT-3, Semi-soft case D200, Magnifying Eyepiece DK-21M, Remote cord MC-36/30, GPS Adapter Cord MC-35, AC Adapter EH-6, Speedlight SB-800/SB-600/SB-R200, Nikon Capture 4 (Ver. 4.4)

  * Supplied accessories may differ in each country or area.

  CompactFlash™ is a trademark of SanDisk Corporation. Products and brand names are trademarks or registered trademarks of their respective companies. Note: Specifications are subject to change without notice of the manufacturer.

Nikon receives two DIMA Awards for the Nikon D1x Professional Digital SLR Camera and the Super Coolscan 8000 ED High-Speed Multi-Format Film Scanner

Nikon D1x Professional Digital SLR Camera and Super Coolscan 8000 ED High-Speed Multi-Format Film Scanner Recognized for Technology and Innovation by the Digital Imaging Marketing Association (DIMA)

Nikon has received two DIMA innovative Digital Product Awards for the Nikon D1x pro digital SLR camera and the Super Coolscan 8000 ED desktop film scanner. Nikon was honored with two of the 17 awards that recognize unique technologies and/or applications that will influence the future of digital imaging. Digital imaging editors and writers judged the annual award sponsored by DIMA, the Digital Imaging Marketing Association, which is a section of PMA.

Nikon D1x digital SLR camera is optimized for superior image quality with a 5.47 megapixel CCD and a number of advanced capabilities for color reproduction, white balance and precision exposure control. It is designed for professionals requiring high image quality and the more demanding image resolution requirements for high-tech, publishing, scientific, pre-press, advertising, graphic arts and other photography that involves extremely high detail. The D1x combines with the Nikon Total Pro Imaging System to advanceany pro photographer's ability to most effectively incorporate digital photography into their workflow.

Nikon Super Coolscan 8000 ED is a multi-format film scanner that offers the highest dynamic range and resolution of any desktop film scanner available today. The scanner is capable of scanning a variety of film formats, including 35mm, 120/220, 16mm, electron microscope and prepared microscope slides, at true 4,000 dpi optical resolution with image quality equal to drum scanners. Designed for professionals looking to increase productivity and profitability in graphics applications, the Super Coolscan 8000 ED is the first film scanner to include Applied Science Fiction's groundbreaking Digital ICE3 technology, a suite of sophisticated digital enhancement tools for color correcting and enhancing images.

http://www.nikonusa.com/

Nikon Press Release - 21.02.2001

Olympus Camedia E-10 Digital SLR Camera

Olympus Camedia E-10 Digital SLR Camera

Fuelled by the introduction of models offering 3-megapixel-plus imaging and other advanced features, the digital camera market continues to experience explosive growth. A number of digital SLRs have also been introduced, but with respect to price and product availability, virtually all of these have been aimed at the photojournalist and professional markets.

Olympus Optical Co., Ltd., however, has emphasized the development of consumer-oriented models since it first entered the digital camera market. In the fall of 1997, it introduced its first digital SLR, the CAMEDIA C-1400L. This was followed in the fall of 1999 by the CAMEDIA C-2500L digital SLR. Now, with the launch of the CAMEDIA E-10, it has a flagship digital SLR that breaks significant new ground in terms of image quality and functionality. Despite being brought to market at moderate price, the CAMEDIA E-10 offers truly outstanding photo-imaging quality, functionality, reliability and features. As such, it brings ultra-high digital SLR performance to a much wider market segment than ever before.

The CAMEDIA E-10 is the first camera in its class to feature a 4-megapixel*, 2/3-inch, primary-color CCD. In addition, by freeing its lens designers from the constraints of conventional 35mm-format interchangeable lens design, Olympus was able to develop a new 4x optical zoom lens that is specifically designed to match the size and performance characteristics of CAMEDIA E-10's CCD. In addition to offering 4x zoom, the lens has the exceptional light-gathering power of an F2-F2.4 aperture range. One ED (Extra-low Dispersion) and two aspherical lens elements are used to assure excellent edge-to-edge resolving power, and all lens elements are multicoated to limit internal reflection and assure crisp, clear imaging. Other advanced features include TruePic image processing, which assures that 4-megapixel image data is accurately represented at all output resolutions, and a new white-balance function for superior image quality in a wide range of shooting situations.

A shutter-release lag-time of only about 60 milliseconds was achieved by using a proprietary new auto exposure algorithm and a dual active/passive autofocus system for high-speed focusing. As a result, responsiveness and shooting ease are truly outstanding.

A variety of extension lenses, external flash unit "FL-40 electronic flash" and a remote cable and a wireless remote control are also available, making the CAMEDIA E-10 a digital SLR camera that is fully able to meet the needs of commercial and professional users.

* Number of effective pixels is 3,900,000.

Main Features

1. Professional-Oriented, Ultra-High Image Quality

4-Megapixel 2/3-Inch Primary-Color CCD At 4,000,000 pixels (3,900,000 effective), the CAMEDIA E-10's CCD imaging device offers the highest resolution currently available in a consumer-use digital camera. In addition, the CCD's large, 2/3-inch imaging area ensures excellent tonal sensitivity, while primary-color filtering is used to ensure vivid color reproduction.

Large-Aperture, High-Performance 4x Optical Zoom Lens

The lens is an F2-F2.4, equivalent to 35-140mm (in a 35mm format) bright, large-aperture zoom lens that is specifically designed to maximize the imaging potential of the camera's CCD. An ED glass lens element minimizes color aberration, and two aspherical lens elements correct distortion. In addition, all lens elements are multi-coated to ensure exceptionally crisp imaging.

Proprietary TruePic Image Processing

A refined version of the TruePic processing algorithm introduced on the CAMEDIA C-2500L ensures superior image quality at any resolution. As a result, even small images can take full advantage of the CCD's 4-megapixel imaging power.

Digital ESP Metering for Correct Exposures

New auto-exposure algorithms assure balanced exposures. In addition, the camera offers a choice of center-weighted average metering or spot metering.

New White-Balance System for Natural Skin Tones

A newly developed white-balance system provides more accurate assessment of white values than previous systems. Color fidelity is enhanced, and skin tones are more natural and lifelike.

2. Professional-Oriented Speed and Responsiveness

Dual Autofocus System for Quick Focusing

Fast, accurate focusing is provided by an advanced dual autofocus system that combines single-beam, twin-sensor active AF technology with passive AF technology. After initial measurement is made with the single-beam, twin sensor system, fine tuning is carried out with the passive system. In extreme low-light conditions, the twin-sensor active system alone can be used, thus greatly extending the range of situations in which digital photographs can be taken.

Shutter-Release Lag Time of Only 60ms (approx.)

A shutter-release lag-time is only about 60 milliseconds when LCD monitor and internal flash are turned off. Shutter release is smooth and responsive for stress-free shooting.

4-Shot Continuous Shooting at Speeds Up To 3 fps

A 32MB buffer memory and dedicated ASIC (Application-Specific Integrated Circuit) provide high-speed image processing for megapixel images. As a result, continuous shooting capability is offered in all image quality modes, up to a maximum of four frames at three frames-per-second.

High-Capacity Lithium-Polymer Battery Support

An optional Power Battery Holder Kit and high-capacity lithium-polymer batteries can be used to handle long photo sessions and high-volume shooting.

4 ISO Sensitivity Settings

ISO sensitivity settings include Auto, 80, 160 and 320, allowing photographers to shoot indoors without flash and avoid camera-shake blurring on telephoto shots.

Rugged, Die-Cast Aluminium Body

The rugged, die-cast aluminium body is built to withstand the rigors of adverse shooting conditions.

3. Professional-Oriented Features and Functions

TTL Viewfinder with 95% Field of View

The TTL viewfinder eliminates framing errors caused by parallax displacement and provides a field of view that covers 95% of the total image area. Indicators within the viewfinder allow essential settings to be confirmed without taking the eye away from the eyepiece. In addition, the eyepiece features -3 - +1 dioptric correction and a special shutter that prevents light from entering the eyepiece when a picture is taken.

Multi-Angle 1.8-Inch TFT Color LCD Monitor

A quick-response 1.8-inch color LCD monitor allows captured images to be instantly viewed. It can also be used as a viewfinder, with multi-angle display that provides a clear view for waist-level or high-angle shooting.

Fast, Easy Mode Selection

Individual buttons are provided for all frequently used shooting modes, and are positioned for easy access when the camera is held in the normal shooting grip.

Advanced Flash Control System

A powerful GN13 (ISO 80) pop-up flash is built-in. Featuring advanced 'scene detection' technology, it automatically adjusts flash illumination to suit the subject's position, assuring beautiful auto flash exposures. +/- 2-step flash power compensation can also be used to achieve an ideal balance between natural light and flash illumination. In addition to forced (fill-in), slow-synchro and red-eye reduction modes, the flash also offers rear-curtain synchronization. An optional FL-40 external flash unit can also be connected via hot shoe or cable for full-auto, dual-flash shooting, and an external PC synchro socket allows other external flash units to be connected for multi-flash shooting.

Wide Selection of Exposure Modes

Four exposure modes are offered: Program AE, Aperture-Priority AE, Shutter-Speed- Priority AE, and Manual. Aperture and shutter speed can be quickly set via an electronic dial, and an AE Lock button is positioned so that it can easily be pressed with the right thumb. The wide range of exposure settings allows photographers to take full advantage of the exceptionally bright lens, and to easily capture long bulb exposures at night.

Versatile Exposure Control

+/- 3EV exposure compensation can be set in 1/3EV-step increments. With Auto bracketing function, the camera can shoot sequent shots of 3 frames in 1/3, 2/3 and 1EV steps.

Three White Balance Modes

In addition to Auto White Balance, one-touch White Balance can be stored in memory to assure correct color balance when shooting under various types of light source. Photographers can also achieve the precise color balance they want by choosing from seven manual White Balance settings (3000K, 3700K, 4000K, 4500K, 5500K, 6500K and 7500K).

Three Image Sharpness Settings

Hard, Normal and Soft image sharpness settings allow photographers to choose the level of image sharpness that best suits their purpose (i.e., printing, image manipulation, etc.).

Three Contrast Settings

High, Normal and Low contrast settings can be selected according to the photographer's preference.

Manual Focus

A focusing ring is provided to allow easy manual focusing when shooting subjects that are difficult for the autofocus system to handle.

Macro Mode

Macro photos can be taken from as close as 20cm at any zoom setting. At maximum magnification, an area of 76mm x 57mm fills the frame.

SmartMedia and CompactFlash Memory Card Support

Slots are provided for both 3V (3.3V) SmartMedia and CompactFlash memory cards of up to 128MB. Both types can be used simultaneously to extend memory capacity for worry-free, high-resolution shooting. The slots are linked, and a dedicated button is provided for slot switching. In addition, images can be copied from one card to the other at any time.

Raw Image Data File Storage

Unprocessed, raw data can be saved to allow subsequent high-level processing for printing or commercial purposes. A dedicated Adobe(r) Photoshop(r) plug-in will be also provided.

USB Support

A USB interface is provided to facilitate downloading of large image files. In addition, USB Storage Class support allows image files to be accessed using standard personal computer directory protocols.

4. System-Oriented Options and Accessories

4 Types of High-Performance Extension Lenses

3x focal length telephoto (420mm equivalent*; F2.8), 1.45x telephoto (200mm equivalent*; F2.4), 0.8x focal length wide-angle (28mm equivalent*; F2.0) and macro (49 x 37mm full-frame image area) extension lenses are available to extend shooting flexibility.

* Focal length is in a 35mm format.

Product Name

Tele Extension Lens Pro TCON-300S

Tele Extension Lens Pro TCON-14B

Wide Extension Lens Pro WCON-08B

Macro Extension Lens Pro MCON-35

Versatile Power Supply Options

An optional B-30LPS Power Battery Holder Kit with high-capacity lithium-polymer batteries is available for long photo sessions and high-volume shooting.

FL-40 Electronic Flash for Creative Flash Photography

A powerful GN40 dedicated external flash unit with a rotating head for creative bounce-flash photography.

Remote Cable Release

The RM-CB1 Remote Cable allows remote shutter operation.The multi-function RM-1 is an optional remote control unit that allows functions such as shooting and image playback to be controlled from a distance. Can also be used to control the camera when it is being used as a playback device for slideshows and business presentations displayed on a video monitor.

5. Other Features and Functions

Shooting data such as aperture and shutter speed can be displayed on the monitor when viewing images.

Image histograms can be displayed on the monitor.

Time-lapse shooting intervals can be set from one minute to 24 hours.

Control panel is equipped with backlight.

Audible shutter release can be set to High, Low or Mute.

Olympus Optical Co., Ltd. was changed to OLYMPUS CORPORATION as of October 1, 2003. The company names and product names are the trademarks or registered trademarks of each company. Pictures (c) Olympus Corporation - Olympus Press Release - 22.08.2000 Update: 20.02.2001.