Olympus PEN E-PL1 Guide by Julie Adair King published by Wiley

Olympus PEN E-PL1 For Dummies Guide Makes Capturing Amazing Images Easier

 

© 2010 John Wiley & Sons. Courtesy of the publisher

 

Olympus PEN E-PL1 For Dummies
Julie Adair King
John Wiley & Sons
ISBN: 978-0-470-87950-4
Paperback, 352 pages
August 2010

Wiley's new "For Dummies" guide makes it even easier to shoot digital single lens reflex (DSLR) quality images and High-Definition (HD) video with the user-friendly Olympus PEN. The Olympus PEN E-PL1 is among a new breed of digital cameras (the first priced at a consumer friendly sub-$600) and Olympus PEN E-PL1 For Dummies speaks squarely to first-time users of this new type of camera who are looking for a guide to help them better understand their camera's controls.

“We’re very excited about the release of Olympus PEN E-PL1 for Dummies,” said John Knaur, senior marketing manager, Interchangeable Lens Systems Cameras, Olympus Imaging America Inc. “The book is a valuable resource that will help budding photographers learn more about their PEN E-PL1, a camera that is already extremely easy to use, in order to capture even more outstanding still images and High-Definition videos."

The Olympus PEN E-PL1 has a surprisingly small body packed with technology normally found in bigger, bulkier and heavier professional Digital Single Lens Reflex  cameras and High-Definition  camcorders. This third-generation PEN is built for people who always wanted better pictures and considered a DSLR, but were intimidated by the bulky size and complex interface. The camera’s simple design and easy interface enable consumers to easily create amazing images.

Olympus PEN E-PL1 For Dummies introduces users to the camera's main functions and offers examples on how to use them to create effective digital photos. Coverage includes:

• Exploring the on-board controls

• Shooting in auto mode

• Working with lenses

• Dialing in exposure and lighting controls

• Manipulating focus and color controls

• Situational shooting

• Getting pics onto a PC for editing

• Printing, posting online, and other ways to share images

• Part of Tens including editing tricks

The book's author, Julie Adair King, has penned six editions of Digital Photography For Dummies and several digital SLR camera-specific guides in the For Dummies series. In this book, she speaks to the consumer/hobbyist who would like to take professional quality images without the intimidating load and price tags that accompany most DSLR cameras. Julie Adair King also works one-on-one with beginning digital photographers in the classroom at the Palm Beach Photographic Centre.

Ilex Photo Books January 2010

 

  © Ilex Press

 

Ilex Press presents six new Digital SLR Photography Tips new books available on or around January 26, 2010. These Camera Bag Companions (TM) will be on your store for $6.95.

 

Digital SLR Shooting Tips

This handy camera bag guide is packed with instantly accessible insider hints and tips for perfect photography, all gleaned from some of the world's best professional photographers.

 

Digital SLR Exposure Tips

This one-stop practical guide provides an essential, concise, ready-reference to one of the most important - and elusive - aspects of photography: interpreting and capturing the right amount of light for the perfect shot.

Understanding exposure is critical for a perfect photograph. This little book provides all the answers to beginners and advanced photographers alike in learning to control and set the right exposure in all kinds of lighting conditions.

 

Digital SLR Color Photography

Inspirational as well as practical, this compact guide provides an instant reference to digital color for all those itinerant photographers who insist on traveling light.

 

Digital SLR Black & White Photography

This quick-reference guide to black and white photography offers tips into creating unique, elegant, and sophisticated images while on the move with your digital camera. The book provides instant instruction on how to see and compose great black & white shots, and how to capture images that make great results.

 

Nikon D-SLR Shooting Modes

These concise guides provide instantly accessible reminder information to those important shooting features of a Nikon camera which, sometimes, in the heat of the creative moment, one can’t quite remember how to use or set them. Each guide is specific to Nikon cameras, but not to specific models because the shorthand for the shooting features, and where to access them, is very consistent across each Nikon’s digital model.

 

Canon D-SLR Shooting Modes

These concise guides provide instantly accessible reminder information to those important shooting features of a Canon digital camera which, sometimes, in the heat of the creative moment, one can’t quite remember how to use or set them. Each guide is specific to Canon cameras, but not to specific models because the shorthand for the shooting features, and where to access them, is very consistent across each Canon’s digital model.

 

This edition: Trade Paperback, 112 / 128 pages
Publication Date: January 26, 2010
Price: $6.95

 

Ilex Press books are published under its own imprint, ILEX, throughout the World (excluding North America) in the English language, and are distributed in these markets by Thames & Hudson. In North America Ilex Press books are sold under various imprints by well-known publishers such as The Reader's Digest, Chronicle Books, Abrams, Harper Collins, Watson Guptill, St Martin's Press, Running Press, and O'Reilly.

Ilex books are translated into many languages including French, German, Dutch, Spanish, Portuguese, Italian, Polish, Russian, Chinese, Korean, etc.

From Stylus SW Cameras to Stylus Tough Series

Olympus Rebrands Stylus SW Cameras To Stylus Tough Series

Olympus, the company that introduced shockproof/waterproof digital compact cameras (Stylus 720 SW) in 2006 to mass consumers with active lifestyles, is now redefining the segment it continues to dominate. Starting with its Spring 2009 line-up in January, Olympus’ incredibly rugged cameras built to capture amazing images in aquatic adventures, harsh climates and everyday activities with kids will be rebranded "Stylus Tough."

"Consumers' passion and excitement for our tough cameras has continued to grow throughout the last three years, and they love the freedom of being able to capture beautiful images where other cameras wouldn’t dare to venture," said Mark Huggins, executive director, Brand Marketing, Olympus Imaging America Inc. "Once our innovations moved beyond purely shockproof and waterproof – some Olympus cameras offer freezeproof and crushproof – the SW name became limiting. The Stylus Tough brand will be more descriptive and visual, and will provide us with greater flexibility as we grow this and other camera lines."

The current line-up of Stylus SW cameras offers different levels of durability, providing consumers with options that best meet their needs. Cameras that are shockproof and waterproof are perfect for those who want worryproof, kidproof or lifeproof shooting. Building on these original tough features, other cameras also offer freezeproof and crushproof capabilities for those who seek adventure from the highest slopes to the most tropical depths and want to take their cameras anywhere to capture brilliant images.

The new Stylus Tough brand will enable the company to expand the line-up beyond these current tough benefits, and will be even easier for consumers to quickly understand the cameras’ unique benefits. If it is not waterproof, shockproof, and freezeproof, then by Olympus standards, it is not "Tough." It also allows the company to offer one or more of these unique features in other Olympus camera lines. According to a recent study, many consumers looking for a new digital camera chose durable, weatherproofing as a feature they desire.

Olympus continues to be an innovator, developing new technologies to expand the frontiers of digital photography and leading where others have followed. Proof that Olympus enables consumers to capture it all.

Specific details on the current Stylus SW cameras are available at http://www.getolympus.com/.

The new Stylus Tough cameras will be introduced in early January 2009.

All trademarks mentioned herein are the property of their respective holder. ©2008 Olympus Imaging America Inc.

Mamiya ZD 22 MP Digital Back Specifications

Camera Type: AF single-lens reflex digital camera

Compatible Cameras: Mamiya 645AFD/645AFD II/RZ67 PRO IID (The Digital Back Adapter HX701 (sold separately) is required with the RZ67 PRO IID)

Image sensor: 48mm x 36mm full-frame-transfer dimetric RGB CCD

Aspect ratio: 4:3

Card Slot: Twin-Slot, Slot #1: SD Card, Slot #2: CF Card (Type I/II) (256MB or more)

ISO sensitivity: ISO 50 to 400 (1/3 steps)

Recording format: RAW/JPEG (Exif 2.2 compliant), simultaneous RAW & JPEG

Image quality mode: JPEG: L (5,328 x 4,000 pixels), M (4,096 x 3,072 pixels), S (3,008 x 2,256 pixels)

File size*: RAW: 35 MB (5,328 x 4,000 pixels) without compression JPEG L: Fine approximately 10MB, L: Normal approximately 5MB, L: Basic approximately 2.5MB JPEG M: Fine approximately 6MB, M: Normal approximately 3MB, M: Basic approximately 1.5MB JPEG S: Fine approximately 3MB, S: Normal approximately 1.5MB, S: Basic approximately 0.8MB

Shooting speed: 1.2 frames/second, 10-frame continuous burst possible (when attached to the 645AFD II)

Color space: sRGB /Adobe RGB

White balance: Auto: Daylight/Overcast/Shade/Light bulb/Fluorescent/Flash (all of these six can be finely adjusted);

Preset: 1/Preset 2/Color Temperature (can be set in units of 100K between 2,800K and 10,000K)

LCD monitor: 1.8 inch low-temperature polysilicon TFT (thin-film transfer) LCD, Field of view = 100%, luminance adjustable, with white LED back light

Playback function: Zoom, slideshow, histogram, highlight alert, shadow alert

Erase function: Frame (selected image,) all images, card formatting

Language: Japanese/English/German/French/Spanish (total of five languages)

Video Output: Switching between NTSC and PAL

External I/F: IEEE1394 4-pin

Filter: IR Cut Filter included (Low-pass filter YC401 for Mamiya ZD Back, sold separately)

Power supply: PB401 lithium ion battery (7.4V-DC 1500mmAh) AC power supply can also be used with the PA302 AC adapter set (sold separately)

Battery check: Remaining battery power indicator on LCD monitor

Dimensions: 106 mm (W) x 90 mm (H) x 62 mm

Weight: 450g (camera only), Battery: 100g

Working environment: Working temperature: 0 deg. C to 40 deg. C, Working humidity: 75% or less

* File sizes may differ depending on ISO sensitivity and subject.

Jobo PhotoGPS Geocoding

This post has been updated in April 2010

Jobo photoGPS is a small and lightweight Global Positioning System (GPS) receiver that fits directly on any digital camera’s hot shoe, just as if it were a regular flash unit, without the need for extra cables. Through an innovative new capture and process technology, this affordable new device allows automatic geo-tagging by capturing raw GPS data and time which enables new and more efficient ways to organize, search, visualize, and share photo collections.

“In response to today’s mobile lifestyles, geo-tagging of photographs is becoming an increasingly popular technology for today’s picture-taking consumers,” said Johannes Bockemuehl-Simon, Jobo’s CEO. “Jobo’s new photoGPS has been designed to be easy-to-use and extremely compact allowing it to be a travel-friendly accessory for people wanting to share the joy of their adventurous lifestyle with others. Other mostly organizer-based geo-tagging solutions can be both expensive and/or cumbersome. Our goal at Jobo was to automate this process, which we have accomplished with our breakthrough new photoGPS and capture and process technology enabling photographers to find specific images that they want to share within seconds.”

Each time a photographer’s digital camera takes a picture with the photoGPS attached to the camera’s hot shoe, Jobo’s photoGPS automatically captures raw GPS data too and stores this information in its own internal memory. When the photographer has finished taking photographs, they unload their photos onto their PC in their normal way and transfer the companion raw GPS data information onto the PC with the included Jobo photoGPS software. Matching times and locations is quick and easy, since the photos and raw GPS data were captured simultaneously.

Next, the Jobo photoGPS server (accessible via the Internet) provides historic GPS satellite information corresponding to the times the raw GPS data was recorded. This is used by JOBO’s PC software to calculate the locations, reverse geocodes them, and geotags the photos with the resulting location information such as Country name, Region and District, City, Postal code, Street name, and nearby points of interest (POIs) such as tourist attractions, beaches, mountain peaks, museums, opera or theatre houses, concert halls, sport stadiums, parks, etc. In addition, Latitude, Longitude and Altitude are also available. And the Jobo photoGPS consumes very little power. One capture just needs 18 Megajoule (MJ). It is the camera’s flash synchronization connection that instantly awakens photoGPS.

The JOBO photoGPS includes USB cable, user’s manual, PC compatible CD-ROM featuring photoGPS matching software for Geocoding and Reverse Geocoding, iTag Photo-Organizer by IPTC Data, and Irfan View, a powerful Image viewer with EXIF / IPTC function. The Jobo photoGPS is expected to be available for Windows operating systems in October 2008. Mac OS versions will be released by the end of 2008. Suggested retail price for the Jobo photoGPS is € 159,00.

April 2010 Update - Improvements to photoGPS Reverse Geocoding Service in two categories:

1) Improved results specifically for Japan due to incorporation of additional data sources. The algorithms have been modified in order to generate results which better fit the expectations of Japanese users.

2) Improved coverage. Using the latest updates from Open Street Map increases photoGPS’ database coverage. Specifically:

• Number of streets up 23%
• Number of municipalities up 42% to 800.000
• Number of POIs up 27%

Users do not need to do anything to take advantage of these improvements. The photoGPS software will automatically make use of the improved Reverse Geocoding Service.

Photos (c) Jobo AG - All rights reserved

PictoColor Releases CorrectPhoto 3.1

PictoColor announces the release of CorrectPhoto 3.1, its popular easy to use digital photo editor

CorrectPhoto 3.1 features PictoColor's OneClick Color technology that instantly gives every digital photo the color of life or creates a stunning black and white or sepia tone picture. With just one click, anyone can remove an unwanted color cast, improve the exposure and increase the vibrancy of all of their digital pictures. And, with a single click a color photo can be instantly turned into black and white or sepia tone picture.

Plus, with its collection of other essential photo tools such as rotation, cropping, cropping to standard print sizes, resizing, removing red-eye, and sharpening, CorrectPhoto helps users turn average snapshots into great photos in seconds.

CorrectPhoto takes the guess work out of color correction with PictoColor's OneClick Color technology, the point-and-click color technology that really works. OneClick Color automatically corrects the white balance, exposure, and saturation. In addition to its automatic color correction capabilities, CorrectPhoto provides separate controls for manually adjusting brightness and contrast, independently adjusting shadows and highlights, and quickly adjusting the saturation. New to version 3.1 is the ability to create stunning black and white and sepia tone photos with a single mouse click. Designed for Windows XP and Vista users, CorrectPhoto’s built in Windows Explorer provides direct access to Windows file management system for easy photo management and archiving

“CorrectPhoto is an extremely easy-to-use program that really simplifies working with digital photos. It is especially useful for beginners and those who do not want to spend a lot of time editing photos or learning a complicated photo editing program,” said Craig Huelskoetter, president.

“Our OneClick Color technology is by far our fastest, easiest, and most automatic color correction tool. Now, photo enthusiasts and home users can get the same professional results with an easy-to-use stand-alone program. Plus, with its integrated Windows Explorer, it’s like having our advanced color technology built right into the operating system. Whether users plan to share their web galleries with family and friends, order prints from an online photo service, create stunning scrapbooks or DVDs, or just save them in their personal archives, CorrectPhoto will save them hours and help them take their digital photos further.”

CorrectPhoto can be easily customized for private label use by photo retailers, online photo services, web galleries and other interactive digital photo applications including direct web links for express uploads and other brand building services.

More information and free trial version: http://www.correctphoto.com/

PictoColor Releases ImageTitler 3.0 for Adding Titles and Text to Digital Photos

Add titles and text to digital photos for slideshows or posting on social networking and photo sharing sites like Facebook, MySpace, Flickr, and SmugMug

PictoColor announces the release of ImageTitler™ 3.0, a simple and effective way to add descriptive titles and text to any image. It features a straightforward, easy-to-use interface for adding text in various sizes, colors, and fonts with excellent sharpness and clarity.

“ImageTitler is an extremely easy-to-use Windows XP and Vista program that really simplifies adding a title or text to a digital photo. It does not require any other digital photo editor. Now you don’t need a complicated image editing program to simply add a title to a digital photo,” said Craig Huelskoetter, president. “You will be amazed at the quality and crispness of the text. ImageTitler offers five fonts in standard, bold or italics with twelve colors options.”

ImageTitler is ideal for adding a title or caption to any photo before posting to social networking or photo sharing sites like, Facebook, MySpace, Flickr, or SmugMug. It is also is a fast and easy way to add text to product photos for eBay auctions and online stores.

ImageTitler™ is bundled free with PictoColor’s CorrectPhoto Digital Photo Editor, or it may be purchased separately for $19.95.

CorrectPhoto and ImageTitler can be easily customized for private label use by photo retailers, online photo services, web galleries and other interactive digital photo applications including direct web links for express uploads and other brand building services.

www.correctphoto.com

IR Photo Filter Allows Infrared Photography with the Mamiya ZD Digital Back

Mamiya has announced the release of an IR Photo filter for the Mamiya ZD Digital back

"Today’s CCD sensors are highly sensitive to infrared light," said Jeff Karp, Mamiya Product Marketing Manager, "and the IR Cut filter built into cameras reduces infrared light transmission. The result is more accurate and natural color. This IR Cut filter, however, makes infrared photography impossible. In response to the large number of requests from infrared photographers, especially with the scarcity of infrared film, this filter was created."

Mamiya developed the IR Photo Filter for use on the Mamiya ZD Digital Back. The IR Photo Filter YD401 (which replaces the standard IR Cut Filter) is a clear filter that allows the transmission of infrared light as well as visible light rays.

"Unlike specialized IR cameras or modified systems," states Karp, "the Mamiya ZD Digital Back can be transformed from standard digital to IR digital, simply by changing the user-replaceable sensor filters."

Photographers will need to add an infrared filter (89B or 87) on the front of the lens to produce typical infrared images with dramatic dark skies, glowing greens and "magical" skin tones.

It is available mid-January 2008.

Mamiya ZD 22 MP Digital Back

Mamiya Teams Up with Adobe Systems and Introduces the Mamiya ZD 22 Megapixel Digital Back

Mamiya Digital announced the release of the new Mamiya ZD 22 megapixel Digital Back. The Mamiya ZD Back is compatible with the Mamiya 645AFD II, 645AFD and RZ67 Pro IID, cameras popular among professional photographers and advanced amateurs.

“Mamiya’s careful planning in the design of the communication protocol MSCE (Mamiya Serial Communication for External) has successfully optimized two-way communication between our cameras and the digital back,” states Jeff Karp, Mamiya Product Marketing Manager, “this produces a unified operating experience identical to using a one-piece digital camera.”

From the icon-based white balance settings, to the ability to shoot at 1.2 frames per second, to the option of controlling the camera through a computer, the Mamiya ZD Digital Back provides the features and tools needed to easily produce beautiful images. To make this experience even easier, Mamiya will include Adobe Photoshop Lightroom with all ZD Backs.

Save files as RAW, JPEG or both at the same time

The advantages are significant. For optimum results you should save your shots in RAW format. This allows maximum post-shooting manipulation. For high quality images that need to be placed into other programs, use JPEG mode. No special programs or “processing” is needed. However, when you need highest quality plus a file that can quickly be used for positioning only (FPO) in layouts, or quick review, you can shoot both at the same time and process the RAW file later.

Compact Flash and SD Card Compatible

By having the choice of cards (both can be inserted at the same time) you get additional flexibility of storage options. You could tell the back to record to CF, then to SD without the need to remove/replace the card. This lets you keep shooting. It also guarantees you will be able to go to any store in the world and find a compatible storage card. A 4 GB card can store approximately 100 frames of RAW images.

Exclusive Interchangeable IR/Low Pass Filter System

To suit a variety of photographic scenes, the standard IR (infrared) cut filter can be interchanged with the optional Low-Pass filter. The Low-Pass filter reduces or removes moiré effect which makes unusual patterns when photographing clothing and also fixes aliasing. Aliasing is seen when a thin straight line is slightly tilted with respect to the array of pixels. The line will be on one line of pixels, then jump to the next, then to the next, producing a “stairstep” effect. The ability to decide which filter to use guarantees the best possible results over a wide range of situations.

Lightroom software included with the ZD Back

Mamiya is the first camera manufacturer to include Lightroom software with every Mamiya ZD Digital Back. Lightroom is an all-new digital imaging solution for serious and professional photographers. Its ease of operation and ability to read Mamiya RAW digital files makes it the perfect choice for photographers looking for a modular, task-based and streamlined program that delivers a complete photographic workflow solution.

Nikon AF-S DX Zoom Nikkor 18-55mm f/3.5-5.6G ED II lens

Nikon UK is pleased to announce the new AF-S DX Zoom Nikkor 18-55mm f/3.5-5.6G ED II lens which has been specially developed to provide a compact DX lens equipped with Nikon's compact SWM (Silent Wave Motor).

This new edition is an ideal companion for Nikon's newest, smallest and most affordably-priced digital SLR, the D40. The 18-55mm Zoom-Nikkor lens will be included with D40 digital SLR kits. Incorporating cutting-edge Nikon optical technologies such as ED glass and aspherical lens elements, the lens will help customers enjoy superior image quality, when combined with the D40.

The lens offers users the popular 3x 18-55mm focal length range, enabling users to take everything from tight portraits to wide-angle landscapes. Due to the compact SWM, the AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED II lens offers fast, quiet and smooth autofocus performance.

To ensure image quality, the AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED II features an ED glass element which minimizes chromatic aberration, and a hybrid aspherical lens element which reduces astigmatism and other forms of distortion while ensuring high resolution and contrast. External lens design has also been improved for smoother zoom operability.

Sales release schedule: Nikon Corporation will launch the AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED II worldwide from December 2006. RRP: £149.99 / €229.99

Note: This lens is designed exclusively for use with Nikon DX format digital SLR cameras and is not compatible with 35mm [135] or IX240 format film cameras.

Specifications, design, product name, standard accessories, and release schedule may differ by country or area.

Nikon UK - Press Release - 16.11.2006

Nikon Digital SLR Camera D40 Specifications

Type of Camera: Single-lens reflex digital camera

Effective Pixels: 6.1 million

Image Sensor: RGB CCD, 23.7 x 15.6 mm; total pixels: 6.24 million, Nikon DX format

Image Size (pixels): 3,008 x 2,000 [L], 2,256 x 1,496 [M], 1,504 x 1,000 [S]

ISO Sensitivity: 200 to 1,600 in steps of 1 EV with additional setting one step over 1600

Storage Media: SD memory card, SDHC compliant

Storage System: Compressed NEF (RAW): 12-bit compression, JPEG: JPEG baseline compliant

File System: Exif 2.21, Compliant DCF 2.0 and DPOF

White Balance: Auto (TTL white-balance with 420-pixel RGB sensor), six manual modes with fine-tuning and preset white balance

LCD Monitor: 2.5-in., 230,000-dot, low-temperature polysilicon TFT LCD with brightness adjustment

Playback Function: 1 frame; Thumbnail (4 or 9 segments); Magnifying playback; Slide show; Histogram indication; Highlight point display; Auto image rotation

Delete Function: Card format, All frames delete, Selected frames delete

Video Output: NTSC or PAL

Interface: USB 2.0 (High-speed): Mass Storage and PTP selectable

Text Input: Up to 36 characters of alphanumeric text input available with LCD monitor and multi selector; stored in Exif header

Compatible Lenses*1: Nikon F mount with AF coupling and AF contacts Type G or D AF Nikkor 1) AF-S, AF-I: All functions supported,

2) Other Type G or D AF Nikkor: All functions supported except autofocus,

3) PC Micro-Nikkor 85mm f/2.8D: Can only be used in mode M; all other functions supported except autofocus,

4) Other AF Nikkor*2/AI-P Nikkor: All functions supported except autofocus and 3D Colour Matrix Metering II,

5): Non-CPU: Can be used in mode M, but exposure meter does not function; electronic range finder can be used if maximum aperture is f/5.6 or faster

*1. IX Nikkor lenses can not be used

*2. Excluding lenses for F3AF

Picture Angle: Equivalent in 35mm [135] format is approx. 1.5 times lens focal length

Viewfinder: Fixed-eyelevel penta-Dach mirror type; built-in diopter adjustment (-1.7 to +0.5m-1)

Eyepoint: 18mm (-1.0 m-1)

Focusing Screen: Type B BriteView Clear Matte screen Mark V with superimposed focus brackets

Viewfinder Frame: Coverage Approx. 95% (vertical/horizontal)

Viewfinder Magnification: Approx. 0.8x with 50mm lens at infinity; -1.0 m-1

Viewfinder Information: Focus indications, AE/FV lock indicator, Shutter speed, Aperture value, Exposure/Exposure compensation indicator, Exposure mode, Flash output level compensation, Exposure compensation, Number of remaining exposures, Flash-ready indicator

Autofocus: TTL phase detection by Nikon Multi-CAM530 autofocus module with AF-assist (range approximately 0.5-3.0m/1ft. 8in.-9ft. 10in.); Detection range: -1 to +19 EV (ISO 100 at 20°C/68°F)

Lens Servo: 1) Autofocus (AF): Instant single-servo AF (AF-S); continuous servo AF (AF-C); auto AF-S/AF-C selection (AF-A); predictive focus tracking automatically activated according to subject status, 2) Manual focus (M)

Focus Area: Can be selected from 3 focus areas

AF Area: Modes 1) Single Area AF, 2) Dynamic Area AF, 3) Dynamic Area AF with Closest Subject Priority

Focus Lock Focus can be locked by pressing shutter-release button halfway (single-servo AF) or by pressing AE-L/AF-L button

Exposure Metering System TTL full-aperture exposure metering system 1) 3D Colour Matrix Metering II (type G and D lenses); Colour Matrix Metering II (other CPU lenses); metering performed by 420-segment RGB sensor 2) Centre-weighted: Weight of 75% given to 8mm circle in centre of frame 3) Spot: Meters 3.5mm circle (about 2.5% of frame) centred on active focus area

Exposure Metering Range 1) 0 to 20 EV (3D Colour Matrix or centre-weighted metering), 2) 2 to 20 EV (spot metering)

Exposure Modes Digital Vari-program (Auto, Auto [Flash Off], Portrait, Landscape, Child, Sports, Close Up, Night Portrait), Programmed Auto (P) with flexible program; Shutter-Priority Auto (S); Aperture Priority Auto (A); Manual (M) Exposure Compensation ±5 EV in increments of 1/3 EV

Exposure Lock Exposure locked at detected value with AE-L/AF-L button Shooting Modes 1) Single frame shooting mode, 2) Continuous shooting mode: approx. 2.5 frames per second*, 3) Self-timer mode, 4) Delayed remote mode: 2 s. delay, 5) Quick-response remote mode *Approx. 1.7 frames per second with Noise reduction turned on and approx. 1 frame per second with ISO HI 1

Shutter Combined mechanical and CCD electronic shutter, 30 to 1/4000 s. in steps of 1/3, bulb Sync Contact X-contact only; flash synchronization at up to 1/500 s.

Flash Control 1) TTL: TTL flash control by 420-segment RGB sensor. i-TTL balanced fill-flash for digital SLR and standard i-TTL fill-flash for digital SLR available when CPU lens is used with built-in flash, SB-800, SB-600, and SB-400, 2) Auto aperture: Available with SB-800 with CPU lens, 3) Non-TTL Auto: Available with Speedlights such as SB-800, 80DX, 28DX, 28, 27, and 22s , 4) Range-priority manual available with SB-800

Flash Sync Modes AUTO, Portrait, Child, Close Up: Auto, auto with red-eye reduction; fill-flash and red-eye reduction available with optional Speedlight Night portrait mode: Auto, auto slow sync, auto slow sync with red-eye reduction; slow sync and slow sync with red-eye reduction available with optional Speedlight Landscape, Sport mode: Fill-flash and red-eye reduction available with optional Speedlight P, A: Fill flash, rear-curtain with slow sync, slow sync, slow sync with red-eye reduction, red-eye reduction S, M: Fill flash, rear-curtain sync, red-eye reduction

Built-in Flash AUTO, Portrait, Child, Close Up, Night Portrait mode: Auto flash with auto pop-up P/S/A/M: Manual pop-up with button release Guide number (ISO 200/ISO 100, m [ft.]): approx.17 [55]/12 [39] (manual full 18 [59]/13 [42])

Flash Compensation -3 to +1 EV in increments of 1/3 EV

Accessory Shoe Standard ISO hot-shoe contact with sync, signal, and ground contacts and safety lock

Self-timer Electronically controlled timer with duration of 2, 5, 10 or 20 s.

Remote Control Via Wireless Remote Control ML-L3 (optional)

Power Source One Rechargeable Li-ion Battery EN-EL9; charging voltage (MH-23 quick charger): 7.4V DC, AC Adapter EH-5 (available separately; requires optional AC Adapter Connector EP-5)

Tripod Socket 1/4 in. (ISO1222)

Body Colour Black (Silver version is also available depending on country or area.)

Dimensions (W x D x H) Approx. 126 x 64 x 94mm (5.0 x 2.5 x 3.7 in.)

Weight Approx. 475g (1lb. 1oz.) without battery, memory card or body cap

Supplied Accessories* Rechargeable Li-ion Battery EN-EL9, Quick Charger MH-23, USB Cable UC-E4, PictureProject, Rubber Eyecup DK-16, Camera Strap, Body Cap BF-1A, Eyepiece Cap DK-5, Accessory Shoe Cap BS-1

Optional Accessories Wireless Remote Control ML-L3, Capture NX, Camera Control Pro, AC Adapter Connector EP-5, AC Adapter EH-5, Video Cable EG-D100, Semi Soft-Case CF-DC1, Speedlight SB-800/600/Sb-400/R1C1

*Supplied accessories may differ depending on country or area.

Specifications and equipment are subject to change without any notice or obligation on the part of the manufacturer. November 2006 ©2006 Nikon Corporation

Six kits with the Olympus E-330 digital SLR

The Olympus E-330 digital SLR available in a choice of six kits for specific applications

Whether for travel, medical, macro, nature, architectural or underwater photography – and just about anything in between – Olympus introduce six kits to accompany the sales start of the E-330 digital SLR, and thereby provide customised, professional solutions for virtually any photographic situation.

Key element in each of the kits is, of course, the Olympus E-330 body.

It is the world’s first digital SLR to provide continuous Live Previews. Now, instead of being forced to frame compositions by looking through the viewfinder, photographers have the freedom of framing while looking at the Live Preview on the camera’s large 6.4cm HyperCrystal LCD.

Extending usability even further, the screen can be tilted up 90° and down 45° to provide unparalleled shooting and framing ease.

Image quality, speed and sensitivity are second to none thanks to the incorporation of a latest-generation Live MOS sensor with 7.5 million pixels.

Naturally, as with all cameras in the Olympus E-System range, the E-330 is equipped with the Olympus-exclusive Supersonic Wave Filter which eliminates the danger of dust entering the camera body and settling on the image sensor.

Specially designed for individual photographic requirements, these six kits for the Olympus E-330 open up new avenues for creative and qualitative digital SLR photography. Each provides users with the power and versatility they need to execute their task at hand.

• Pro Kit
• Travelling Pro Kit
• Medical and Macro Pro Kit
• Architecture Pro Kit
• Nature Pro Kit
• Underwater Pro Kit

The kits will be available from mid-March 2006, the Underwater Pro Kit from mid-April 2006.

Image source (c) Olympus - All rights reserved - Olympus Press Release, 26.03.2006

Compact Samsung Digimax i5

Samsung Releases the Inner Zoom Type Slim Digital i-5 Camera

Samsung Techwinhas announced that it is releasing a new-concept slim digital camera. The 5 mega-pixel, 3x optical zoom digital camera i-5 is the brainchild of the ¡®Slim, Stylish & Smart¡ concept.

With the ambition of capturing the slim-type digital camera market, Samsung Techwin spent about 5 million dollars over a period of 8 months on research and development for the i-5, which is the first Samsung product to incorporate inner zoom technology, which give the camera its slim (17.3mm) design.

Unlike the competing products, the body is made of stainless steel, which has exceptional durability against scratches and shocks.

The product is available in fashionable silver, red, black and gray colors.

The SF (safety flash) function, Samsung Techwin¡'s unique technology, has also been upgraded substantially to minimize camera shake and obtain much more natural colors when taking indoor pictures without using flash. This technology is expected to attract attention from younger consumers, since turning the flash off can protect young people¡'s eyesight, and also produces more natural pictures in places like the inside of cafes.

Responding to consumer need for larger and clearer displays, the i-5 incorporates a 230,000-pixel, large 2.5-inch TFT LCD, which provides viewing of much larger and clearer images as well as achieving higher contrast and more vividness of color.

The video (MPEG-4, VGA, 30fps) function, the inherent strength of Samsung Digimax products, is now available with 3x optical zoom during shooting. This product is a good alternative to conventional camcorders as it can shoot videos of up to 2 hours and 10 minutes with only 256MB of memory.

Technological know-how accumulated over a long period has made it possible to improve resolution, exposure and AWB (auto white balance) accuracy, and increase the initial start-up and shot-to-shot speeds. Also, the product can be charged using a 24-pin mobile phone charger approved by the Korean TTA (Telecommunications Technology Association), providing the convenience and portability suitable for a slim camera.

A Samsung Techwin spokesperson told the press that the product includes a number of advanced multimedia functions, unlike other slim-type products that only put emphasis on portability and design. The ¡®Slim, Stylish & Smart¡ concept puts into the consumer's hand not only a slim and stylish design, but also a variety of useful functions, giving them true satisfaction.

SAMSUNG - PRESS RELEASE - 26.09.2005

Leaf next-generation digital camera back

New Leaf Aptus digital camera back system. This next-generation digital camera back is being introduced in two models: the Leaf Aptus 22 and the Leaf Aptus 17, with resolutions of 22 million and 17 million pixels respectively.

The Leaf Aptus was designed to accommodate the needs of professional photographers. A user-friendly and intuitive 6 x 7 cm touch screen display enables photographers to shoot up to 1000 frames without interruption.

Images are shot at an unprecedented speed of up to 1.2 seconds per frame, and can be evaluated and edited on the spot. A unique user button is customizable and enables the photographer to quickly access vital image information and perform tasks without removing his or her hands from the camera.

“Following extensive research of our users’ needs and requests, we designed the innovative Leaf Aptus family with intuitive use, robust functions, and enhanced workflow all tailored for professional photographers,” said Ilan Carmi, Leaf product marketing manager. “Initial sales and orders have been extremely promising and reflect the market’s enthusiasm for the benefits the new Leaf Aptus delivers.”

The Leaf Aptus further offers a range of storage methods for any shooting situation: a standard CompactFlash card; the fast and portable 20 GB and 30 GB Leaf Digital Magazine (holds over 1000 lossless raw files); a high-volume portable FireWire disk; and the tethered option of shooting straight to a computer.

The Leaf Aptus is delivered with the enhanced Leaf Capture 10 software, which offers a range of image-editing tools to adjust, select, and process images quickly and efficiently. The software enables photographers to simultaneously edit multiple 16-bit raw HDR files, batch process, and create and modify color profiles. The digital loupe tool, unique to the Leaf Capture 10 software, enables users to zoom into any sized preview or thumbnail for focus and detail verification.

Leaf Aptus 65 Digital Camera Back

New Leaf Aptus 65 Digital Camera Back Delivers Uncompromised Image Quality to Graphic Communications Providers

Leaf announced the launch of the Leaf Aptus 65 digital camera back, which makes the quality, speed, and flexibility of high-end digital photography available at an exceptional value.

The newest addition to the Leaf digital camera family, the Leaf Aptus 65 camera back delivers film-like quality on location or in studio. Its 28-MP sensor captures lush color, fine detail, rich highlights and deep shadows, all in a high dynamic range. With a full frame CCD containing 6,144 x 4,622 pixels customers are able to capture a pure 16 bit RAW file in only 53mb (31mb using lossless compression) in size. This becomes an 80MB file when processed to an 8 bit tiff. The Leaf Aptus 65 also features an extended ISO range from 50 – 800.

“The digital power used by the world’s top photographers is now available for the graphic communications industry with the Leaf camera back,” said Dov Kalinski, General Manager, Leaf, Kodak’s Graphic Communications Group (GCG). “The Leaf Aptus 65 camera back is so flexible and easy to use that you can focus your attention and creativity on the image, and because it’s a Leaf camera back, you’re assured the highest level of image quality and consistent, accurate color reproduction.”

The Leaf Aptus 65 camera back features convenient, accurate touch controls on a spacious 6 x 7 cm LCD touch screen and a straightforward workflow that increase productivity and free photographers to create. With a broad range of storage options, including the 30-GB Leaf digital magazine and CF cards, users have the flexibility to shoot wherever they want for as long as they want.

“Photographers around the world trust Leaf camera backs to provide unsurpassed levels of quality and consistent color capture,” continued Mr. Kalinski. “The new Leaf Aptus 65 continues this tradition of excellence.”

The Leaf Aptus digital camera back is equipped with a wide range of pre-shoot options that make it easy to create image settings and set up of file and folder names. Full browsing and file management capabilities allow users to locate and sort images easily in the studio or on location.

The Leaf Aptus 65 camera back is certified for a wide range of medium and large format cameras, it is compatible with most external hard drives, uses standard external batteries, and its uncompressed files are compatible with Adobe Photoshop.

Sanyo XACTI C1 Dual Shot Function

This is a cross-over product unites the digital camera and digital camcorder in a single device. Thanks to its ergonomic form, the stylish aluminum housing of Sanyo's latest ultra-compact fits your hand perfectly.

With 3.2 Megapixels, the XACTI can deliver colorful photos and entertaining movie clips with true VGA resolution. The proven SD card storage medium eliminates costly drive mechanisms. The result: A camera with a small and robust construction.

A true innovation: The digital data is stored in MPEG4 format. With a 512 MB storage card, the Digital Movie C1 can record 31 minutes of video in TV mode (640x480 resolution at 30 frames/sec.). Despite its limited storage space requirements, the MPEG4 standard delivers dazzling, high-resolution recordings – with rich 16-bit stereo sound at all times.

The data recorded in the MPEG4 format is transferred to a computer, television or DVD recorder using the supplied accessories: Either the Docking Station or USB/AV cable. Thanks to the ultra-fast USB 2.0 port, captured images and video can be transferred to computers or hi-fi units in no time at all. Because the MPEG4 format is already recognized and reproduced by numerous devices, the recorded films can be stored on other storage media directly – without time-consuming conversions to other file formats.

The "Dual Shot Function" is truly a world's first: Individual images can be taken in full 3.2 Megapixel resolution even while recording video.

Like all SANYO products, camera operation is simple and well-designed. All of the camera's functions are easily controlled with your right thumb. Thanks to the clear, ergonomic layout of the control options, users can focus completely on their subject. With the intuitive jog dial, users can "flip" through the entire menu quickly and comfortably.

The XACTI Digital Movie C1 is the ideal partner for discriminating users who want a high-quality camera with powerful digital camcorder functions. No matter whether you want to present something in your business or quickly record a family video, the ultra-compact housing and innovative features like MPEG4 recording, Dual Shot, and USB 2.0 interface will open up a new dimension in photography and video.

Standard Accessories

Docking Station for Charging and Data Transfer Lithium-ion Rechargeable Battery Soft Case Wrist Strap Lens Cover Comprehensive Software Package Remote Control USB Cable, AV Cable plus Adapter Power Adapter 128 MB SD Card

Price: EUR 699,- (SRP) incl. VAT -- Availability: End of November 2003

Olympus Camedia C-720 Ultra Zoom Digital Camera

Olympus Camedia C-720 Ultra Zoom Digital Camera

Olympus Camedia C-720 Ultra Zoom Digital Camera

Summary

The CAMEDIA C-720 Ultra Zoom is an upgraded version of the CAMEDIA C-700 Ultra Zoom (introduced in April 2001) that has been widely acclaimed for its high zoom power and compact design. While retaining the advanced functions, outstanding ease of use, and affordable pricing that made its predecessor a worldwide success, the new CAMEDIA C-720 Ultra Zoom adds a 3-megapixel CCD for even higher image quality. Plus, it features new all-in-one packaging that includes a variety of connecting cables and advanced new image-editing software.

Combining the advanced functionality that expert photographers demand with the ease of use that entry-level users require, the CAMEDIA C-720 Ultra Zoom is the smallest and lightest digital camera equipped with an 8x optical zoom lens in the world to offer ultra-high zoom power.

Top Features

High-performance 3-megapixel imaging and exclusive image processing technology

High-power 8x optical zoom for ultra-telephoto shooting

Compact and exceptionally easy to handle Simple enough for entry-level users to operate

Development Background

Olympus first opened the door to compact, affordable, ultra-high zoom power when it introduced the CAMEDIA C-2100 Ultra Zoom (August 2000) and the CAMEDIA C-700 Ultra Zoom (April 2001), both of which featured zoom lenses with a level of telephoto power that would be prohibitively bulky and expensive to achieve on a conventional 35mm film camera. As digital cameras have grown in popularity, however, some users have come to demand higher image quality than that offered by 2-megapixel cameras. It was in response to this demand that the 3-megapixel CAMEDIA C-720 Ultra Zoom was developed. Now, users can choose between 2-megapixel convenience and 3-megapixel image quality, and enjoy ultra-high zoom power with either choice.

Main Features

3-Megapixel CCD for Superior Image Quality

A 3.34-megapixel CCD is used to ensure truly outstanding image quality, even on large, A4-size prints or when cropping and enlarging images. In addition, the advanced TruePic image processing technology featured on our top-of-the-line CAMEDIA E-20 digital SLR is also included to enhance image clarity and color fidelity.

High-Performance 8x Optical Zoom Lens

The lens is a bright, high-performance, F2.8 - 3.4 8x optical zoom lens that incorporates one glass aspherical element and one element that is aspherical on both sides. The zoom range is equivalent to 40 - 320mm on a 35mm film camera, eliminating the need for interchangeable lenses, while high telephoto power makes it possible for users to shoot natural looking candid photos from a considerable distance. When used in combination with the digital seamless zoom function, a maximum of 24x magnification is offered (equivalent to 960mm telephoto on a 35mm film camera), making it easy to photograph sports events and, concerts, wildlife, and a wide range of other subjects.

Compact, Yet Easy to Hold and Handle

Despite its powerful, 8x zoom lens, the CAMEDIA C-720 Ultra Zoom measures only 107.5mm (W) x 76mm (H) x 77.5mm (D) (excluding protrusions), and weighs just 315g. Extremely compact and portable, it is exceptionally easy to hold and operate.

Exceptional Ease of Use

Convenient Menu-Based Setting-Selection System

Camera settings are controlled via the easy-to-use menu-based system first featured on the CAMEDIA C-700 Ultra Zoom. The menu's top-level directory features four tabs: one allows users to access all of the advanced settings; the other three can be customized to provide quick access to frequently used settings.

'My Mode' Setting For Personalized Image Control

A user-customizable 'My Mode' on the Mode Dial allows users to select their favorite combination of camera settings and register it in the camera's memory. They can then access these settings with one-touch ease at any time simply by selecting My Mode.

'Scene Program' Shooting Modes

The Mode Dial provides instant access to four programmed shooting modes (Portrait, Sports, Landscape-Portrait and Night Scene). Users simply choose the mode that matches the scene they wish to shoot; the camera automatically applies the appropriate exposure, contrast, sharpness, and color reproduction settings, assuring that even first-time users can obtain outstanding image quality.

Customizable One-Touch Button

The AE Lock Button is user-customizable and can be programmed to provide one-touch access to the user's favorite feature or function.

Easy-to-Use Function Buttons

Flash, exposure and macro mode settings each have their own independent button to allow easy adjustment. A separate ON/OFF switch is also provided.

Easy-to-Use Mode Dial

A Mode Dial on the top of the camera allows fast, easy mode selection, even for first-time users.

Video Cable

A video cable is bundled as standard equipment. It allows the camera to be connected directly to a TV so that photographs can be enjoyed with family and friends.

USB Cable

A quick-connect USB cable is bundled as standard equipment for fast, easy image file downloading.

'CAMEDIA Master 4.0' Image Processing and Management Software

CAMEDIA Master 4.0 image processing and file management software is bundled as standard equipment. Featuring a user-friendly interface that even computer novices can use with ease, the software makes it simple to download, edit, and organize image files. In addition, it allows calendars and photo albums to be created with point-and-click ease.

Other Features

Pre-Set White Balance Settings

In addition to Auto White Balance, four pre-set white balance settings are provided (Daylight, Overcast, Tungsten Light and Fluorescent Light). As a result, users can obtain correct color balance even if lighting conditions are too complex to be handled by the Auto White Balance function.

Versatile Flash Mode Settings

In addition to Auto Flash in low light and backlight, Red-Eye Reduction, Off, Fill-In, Night Scene, and Red-Eye Reduction Night Scene flash modes are provided.

1.5-Inch TFT Color LCD Monitor

A 114,000-pixel, 1.5-inch TFT LCD color monitor on the back of the camera provides bright, clear image display. It can be used as an external viewfinder when shooting, and to review images after shooting.

0.5-Inch TFT Color LCD Viewfinder

A built-in, 0.5-inch TFT color LCD viewfinder provides parallax-free viewing across the entire 8x zoom range. In addition, information about essential settings is displayed inside the viewfinder so that users can keep their eye to eyepiece when shooting.

Two Light Metering Modes

Two light metering modes are offered: digital ESP metering, which ensures natural-looking exposures even when shooting in backlight or high-contrast situations, and spot metering, which allows users to take a reading from a particular area of the composition to get the precise results they want.

Exposure Compensation and Auto-Bracketing

Exposure compensation of up to ±2EV can be set in 1/3-step increments. In addition, a convenient, three or five-shot, auto-bracketing function is provided. With auto-bracketing activated, the camera automatically 'brackets' a picture taken at standard exposure settings with two others taken at slightly higher and lower exposure settings.

Sharpness Settings

Hard, Normal and Soft image sharpness settings allow users to choose the level of image sharpness that best suits their purpose (i.e., printing, image manipulation, etc.).

Contrast Settings

Image contrast can be set to High, Normal or Low according to the user's preference.

ISO Sensitivity Settings

In addition to Auto, a choice of three fixed ISO sensitivity settings is offered. The settings are approximately equivalent to ISO 100, 200 and 400.

Continuous Shooting Mode

Continuous shooting is possible in all modes except TIFF. In HQ mode, up to five shots can be taken at a speed of approximately 1.2 frames per second.

Rotated Image Display

Captured images can be rotated by ±90 degrees for viewing. Pictures taken with the camera rotated for vertical framing will therefore be displayed on a TV.

LB-01 (CR-V3) Lithium Battery Pack

Two CR-V3 lithium batteries are bundled as standard equipment. The batteries provide sufficient power for approximately 8,000 pictures under continuous operating conditions, and approximately 450 pictures under normal operating conditions. In addition, optionally available NiMH batteries or an AC adapter, as well as commercially available NiCd or alkaline batteries, can also be used to power the camera.

* Test conditions for continuous operation: SQ (640 x 480) mode, LCD monitor off, flash off, zoom setting fixed at wide angle, no image display or file downloading. Test conditions for normal operation: repeated 2-shot shutter release followed by 10 minutes of rest, HQ mode, LCD monitor on when shooting, flash used on 50% of shots, zooming for each shoot, no image display or file downloading.

Optional Accessories

Conversion Lens Adapter and Lenses

By attaching an optional CLA-4 lens adapter to the camera, users can extend the camera's shooting capabilities with the optional WCON-08 wide-angle conversion lens or MCON-40 macro conversion lens.

The company names and product names are trademarks or registered trademarks of each company. Pictures (c) Olympus Corporation - All rights reserved - Olympus Press Release - 13.05.2002

Olympus Camedia C-3020 Zoom Digital Camera

Olympus Camedia C-3020 Zoom Digital Camera

Olympus Camedia C-3020 Zoom

(c) Olympus America Inc.

Olympus Camedia C-3020 Zoom Back

(c) Olympus America Inc.

Olympus America Inc., today announced the C-3020 ZOOM 3.2 Megapixel (2048 x 1536 effective pixel resolution) filmless digital zoom camera to its line of award-winning digital cameras. The C-3020 ZOOM offers consumers an easy-to-use point & shoot camera with all the creative controls of an advanced camera - all for only $499.

Although simplicity of operation is clearly a focus, the Olympus C-3020 ZOOM is much more than a point & shoot camera. The Olympus C-3020 ZOOM combines a large collection of creative control features and high picture quality in a compact easy-to-use design. Based on the familiar and well-established Olympus C-3000 series of digital cameras, most of the advanced features of the award-winning Olympus C-3000 ZOOM are included: a 3X optical zoom aspherical glass lens with continuous 2.5X digital telephoto for a 7.5X total seamless zoom (32-240mm equivalent); 6 mode flash with a slow synchro red-eye reduction mode; and a host of manual exposure adjustments - all for that perfect picture. In addition, DPOF compatibility in the camera allows for easy setup and printing of the photographs you select.

New in the Olympus C-3020 ZOOM is 5 Scene Program Modes, which make the perfect shot easy, plus the customizable "My Mode" setting; USB Auto-Connect ready for Windows XP and Mac OSX for fast downloads; user-friendly menu system; extended battery life; and Noise Reduction modes.

Unsurpassed Optics

Olympus digital cameras are well-known for their exceptionally high-quality images. Images captured with the Olympus C-3020 ZOOM produce photographs equivalent to that of many film-based cameras. This is achieved by a number of factors, including a "designed to be digital" truly world-class all glass 8-element 3X zoom lens with a fast f2.8-f11 aperture range, low compression ratios including an uncompressed mode, and a host of other sophisticated Olympus technologies. Because of these technologies, Olympus high quality images can be achieved above an 8" x 10" photo size.

New Features:

Noise Reduction System - Gives the user clean colors and sharp pictures. For exposures of 1/2 second or longer, the Noise Reduction Mode (when activated) automatically compares the original image with an image taken immediately after the first exposure with no light. This frame contains only the background noise. The Olympus C-3020 ZOOM then compares both images and cancels background noise in the original image for clearer, shaper pictures.

My Mode - Creates unique custom camera settings that can be accessed by simply turning the mode dial to the "My Mode" position.

New Scene Program Modes - Scene Program selects the perfect settings for portrait, sports, landscape-portrait, night-scene, and QuickTimeTM movie modes.

USB Auto-Connect - Connects to most any USB-compatible Windows computer (running Windows Me, 2000, or XP) or Macintosh (running MacOS 8.6 - OSX) in seconds. The camera is configured as an external hard disk for easy downloading of image files to computers without any additional software.

Extended Battery Life - New energy-saving circuitry gives longer battery life.

The Olympus C-3020 ZOOM will be available the end of October 2001 for $499. It includes a 16MB SmartMedia card, Auto-Connect USB cable, carrying strap, lens cap and retainer cord, 4 AA alkaline batteries, Camedia Master Software 2.5, manual, QuickStart Guide and remote control.

Suggested Retail Price: $599.95 Street Price: $499

Olympus Camedia C-700 Ultra Zoom Digital Camera

Olympus introduce the CAMEDIA C-700 Ultra Zoom, a compact, easy-to-handle digital camera equipped with a bright, powerful, F2.8 - 3.5 10x optical zoom lens. The lens has a zoom range that is equivalent to 38 - 380mm on a conventional 35mm, and when used in tandem with the built-in digital zoom function, offers the equivalent of 1000mm telephoto power. The camera offers full-auto shooting convenience, and its compact size makes it extremely easy to handle. Olympus introduced its first 10x optical zoom digital camera, the CAMEDIA C-2100 Ultra Zoom, in August 2000. It was a camera that made the most of the inherent advantages of digital technology, and made the light-gathering power and versatility of a bright, F2.8 - 3.5 10x optical zoom lens accessible for the first time -- because on a conventional silver-halide film camera, such a lens would have to be extremely large and costly to produce. The new CAMEDIA C-700 Ultra Zoom makes this power even more accessible and affordable. Although it is even lighter and more compact than its predecessor, it offers the same high image quality because the lens is specifically designed to match the performance characteristics of the camera's 2.11-megapixel CCD. In addition, the 10x optical zoom can be used in tandem with the digital zoom function to achieve maximum telephoto power of 1000mm.

The CAMEDIA C-700 Ultra Zoom also features iESP* auto focus, iESP auto white balance, digital ESP light metering, as well as Portrait, Sport and other auto exposure modes. As a result, it makes high quality, 10x zoom photography extremely easy to enjoy. It also features manual exposure control, auto bracketing, multi-spot metering, one-touch white balance settings, and a range of other features for greater creative control. Ease of use is enhanced by a new settings menu that can be displayed on the camera's built-in color LCD monitor, and the AE lock button can customized by the user to provide instant access to frequently used settings. Other features include motion JPEG recording, sepia and monochrome shooting modes, and a White/Black board shooting mode.

With its light, compact body and 10x optical zoom lens, the CAMEDIA C-700 Ultra Zoom combines superior image quality with the inherent performance advantages of digital technology to offer consumers an entirely new photographic experience.

* iESP=Intelligent Electro Selective Pattern

Main Features

Bright, High-Performance 10x Optical Zoom Lens in a Compact Body

The CAMEDIA C-700 Ultra Zoom measures only 107.5mm (W) x 76mm (H) x 77.5mm (D) (excluding protrusions) and weighs only 310.5 grams. The lens incorporates one glass aspherical element and one element that is aspherical on both sides. As a result, it is extremely compact despite offering the advantages of a bright F2.8 - 3.5 aperture range and powerful 10x optical zoom. The camera's light, compact design makes it easy to carry, while the lens allows photographers to shoot everyday subjects in dramatic new ways, and capture subjects that they never could before. When used in combination with the digital zoom function, a maximum of 27x magnification is possible (equivalent to 1000mm telephoto on a 35mm film camera).

Built-In High-Performance Features

High-Performance Zoom Lens and 2.11-Megapixel CCD for Superior Image Quality

Image quality is outstanding because the lens is specifically designed to maximize the imaging potential of the camera's 2,110,000-pixel, 1/2.7-inch CCD. In addition, users can shoot in either JPEG or uncompressed TIFF mode, at sizes ranging from 1600 x 1200 pixels to 640 x 480 pixels.

High-Accuracy iESP* Autofocus

iESP autofocusing improves conventional center-weighted contrast analysis accuracy by dividing the center portion of the image into a greater number of sectors when performing analysis. As a result, focusing accuracy is less likely to be affected by background elements when the primary subject is not in the center of the frame.

* iESP=Intelligent Electro Selective Pattern

iESP Auto White Balance for Accurate Color

Proprietary iESP auto white balance technology compares average values for the entire frame with values for the area immediately around the subject to accurately determine subject color and surrounding lighting conditions. As a result, users are assured of natural colors and skin tones under a wide range of lighting conditions.

Easy Handling and Operation

New, Easy-to-Use Settings Menu

The settings menu displayed on the camera's built-in color LCD monitor has been significantly improved for greater ease of use. The top-level directory displays one gateway that gives users access to all of the advanced settings, and three gateways that users can customize to provide quick access to the settings they use most frequently. Even when using the full-function advanced settings gateway, a new four-tab menu display (Shooting, Image Quality, Card, Settings) makes it easy for users to find the setting they are looking for.

Convenient User-Programmable Custom Button

The AE Lock button does double duty as a custom button that users can set to perform a particular function. It's a convenient way to access features with a single touch.

Easy-to-Operate Control Buttons

Separate buttons are provided for flash, light metering and macro mode controls to allow these frequently used features to be activated at a moment's notice. A separate ON/OFF switch is also provided.

0.55-Inch TFT Color LCD Monitor

A built-in, 0.55-inch TFT color LCD monitor provides parallax-free viewing across the entire 10x zoom range. In addition, information about essential settings is displayed inside the regular viewfinder so that users can keep their eye to eyepiece when shooting ultra-telephoto pictures, moving subjects and motion JPEGs.

Storage-Class* USB Interface

A storage-class USB interface and USB cable are provided for fast easy downloading of large image files. In addition, image files in the camera can be manipulated using Windows Explorer or other third-party software applications.

* Supported operating systems: Windows 98; Windows 2000 Professional; Windows Me; Mac OS 9.0 or higher.

Versatile Modes for Enhanced Creativity

Versatile Exposure Modes

In addition to Program AE, Aperture-Priority AE, Shutter-Speed-Priority AE, Manual exposure modes, the CAMEDIA C-700 Ultra Zoom features full-auto Portrait, Sports and Landscape Photo exposure modes. In Manual exposure mode, shutter speeds of up to 16 seconds can be set. An AE lock function is also provided.

A Choice of Light Metering Modes

In addition to digital ESP metering (for backlit and high-contrast situations), spot metering is also offered. In Spot mode, users can take up to eight readings and fine-tune their exposures to get the precise results they want.

Exposure Compensation and Auto-Bracketing

Exposure compensation of up to +-2EV can be set in 1/3-step increments. In addition, a convenient auto-bracketing function is provided to automatically adjust the exposure settings up and down from the standard setting to ensure that a perfectly exposed picture is always captured.

Versatile Flash Mode Settings

In addition to Auto, Red-Eye Reduction, Off and Fill-In flash modes, a Slow Shutter Synchronization mode (with first- or second-curtain effect) is offered. As a result, photographers can capture natural-looking images of people with a darkened room or city lights in the background, as well as 'trails' created by moving lights or other subjects.

4-Step Pre-Set White Balance Settings

In addition to Auto White Balance, pre-set white balance settings are provided for daylight, overcast, tungsten light and fluorescent light. As a result, users can obtain correct color balance even if lighting conditions are too complex to be handled by the Auto White Balance function.

Sharpness Settings

Hard, Normal and Soft image sharpness settings allow users to choose the level of image sharpness that best suits their purpose (i.e., printing, image manipulation, etc.).

Contrast Settings

Image contrast can be set to High, Normal or Low according to the user's preference.

ISO Sensitivity Settings

ISO sensitivity can be adjusted to facilitate flash-free indoor photography, eliminate blurriness caused by camera shake at high telephoto settings, or otherwise achieve the user's creative goals. The settings are approximately equivalent to ISO 100, 200, 400 and 800.

Other Convenient Features

2.7x Digital Zoom for Telephoto Power Equivalent to 1000mm

2.7x digital zoom can be used in tandem with the 10x optical zoom lens to achieve seamless 27x zooming that offers maximum telephoto power equivalent to 1000mm on a conventional 35mm camera. The digital zoom can be used for both still and motion JPEG shooting.

Convenient File Name Setting

Consecutive numbering can be applied even when memory cards are removed and replaced, greatly simplifying image file management. Duplicate file and folder name problems are eliminated, and downloaded image files are much easier to organize and manage.

Special Shooting Modes

In addition to regular color images, the CAMEDIA C-700 Ultra Zoom can be used to take sepia or monochrome photos. There are also special White and Black board modes that automatically ensure maximum legibility when photographing text written on a white board or black board.

Continuous Shooting Mode

Continuous shooting is possible in all modes except TIFF. In HQ mode, more than six shots can be taken at a speed of approximately 1.5 frames per second.

Rotated Image Display

Captured images can be rotated by 90 degrees or 270 degrees for viewing. Pictures taken with the camera rotated for vertical framing will therefore be displayed with the correct orientation when viewed on the camera's LCD monitor, or as a slideshow displayed on a TV.

Audio Recording Capability

A built-in microphone is provided for audio recording. Sound can be recorded during motion-JPEG shooting, and a 4-second (approx.) sound byte can be recorded immediately after a still picture is taken. Still-image sound memos can also be recorded or re-recorded later, and recording can be switched off during motion-JPEG shooting if it is not needed.

External Flash Connection Terminal

An optional Olympus FL-40 dedicated external flash unit can be attached to the CAMEDIA C-700 Ultra Zoom via the optional FL-BK01 flash bracket and FL-CB01 bracket cable. With the FL-40 linked to the camera, photographers can take advantage of an expanded range of creative flash functions.

AV Output Terminal

An AV output terminal and cable are provided for sound and image playback on a standard TV set.

LB-01 (CR-V3) Lithium Battery Pack Included as Standard Equipment

Two CR-V3 lithium batteries are included as standard equipment. The batteries provide sufficient power for approximately 150 pictures under normal operating conditions; if the camera is operated continuously, over 4,000 pictures can be taken.1 NiMH batteries and an AC adapter are also available as options. If necessary, the camera can also be used with commercially available NiCd or alkaline batteries.

* Test conditions for continuous operation: SQ (640 x 480) mode, LCD monitor off, flash off, no image display or file downloading. Test conditions for normal operation: repeated 2-shot shutter release followed by 10 minutes of rest, HQ mode, LCD monitor on when shooting, flash used on 50% of shots, continuous AF off, Zooming for each shoot, no image display or file downloading.

Optional Conversion Lenses

By attaching an optional lens adapter CLA-4 to the CAMEDIA C-700 Ultra Zoom, photographers can extend the camera's shooting capabilities with the optional WCON-08 wide-angle conversion lens and MCON-40 macro conversion lens.

The company names and product names are the trademarks or registered trademarks of each company. Image (c) Olympus Corporation - All rights reserved - Olympus Press Release - 21.03.2001