24/09/10

Kodak Professional Portra 400 Negative Film presented at Photokina 2010

Kodak continues to enhance Professional Film portfolio with the new Portra 400. Kodak celebrates this new film, as well as other innovations, at Photokina 2010
Kodak Portra 400
The new KODAK PROFESSIONAL PORTRA 400 Film will be available in 35 mm, 120/220, and 4x5 sheet format - Photo © 2010 Eastman Kodak Company

The new KODAK PROFESSIONAL PORTRA 400 Film utilizes optimized Emulsion Spectral Sensitivity and Image Modifier Chemistry, Kodak's Proprietary DIR Couplers and Micro-Structure Optimized T-Grain Emulsions. It is an ideal choice for portrait and fashion photography, as well as nature, travel and outdoor photography, where the action is fast or the lighting can't be controlled.

The new film replaces the existing KODAK PROFESSIONAL PORTRA 400NC and 400VC Film offerings. Kodak estimates that current supplies of KODAK PROFESSIONAL PORTRA 400 NC and KODAK PROFESSIONAL 400 VC Films will last until end of year 2010 at the current sales pace.

"The new PORTRA 400 Film's skin tones are spot on without compromising saturation and contrast," said Jonathan Canlas, a noted professional wedding, portrait and commercial photographer based in Utah, USA. "And for someone who scans film in house, it could not be easier to scan in terms of density and color. This new film delivers consistent and reliable results under a myriad of lighting situations."

The new KODAK PROFESSIONAL PORTRA 400 Film will be available in 35 mm, 120/220, and 4x5 sheet format, beginning in October 2010.