Canon EOS IX7 APS SLR Camera

Canon EOS IX7 APS SLR Camera

Continuing its commitment to the Advanced Photo System format (APS), Canon has introduced the stylish EOS IX7, a second single lens reflex (SLR) camera that incorporates the benefits of the full range of EOS EF lenses plus the creative possibilities of the Advanced Photo System.

As stunning in design as the EOS IX, the EOS IX7 is Canon's smallest and lightest SLR camera, easy to use and highly portable, weighing just 360g. It incorporates a complete set of IX functions - mid-roll film change, IX data exchange, drop-in loading and print format selection - alongside new features such as print quantity setting and a versatile title printing function.

The EOS IX7 combines these functions with Canon's EOS features including nine AE modes, three point autofocusing with six zone evaluative metering, automatic or manual focus point selection, focus point indicator, built-in TTL automatic light adjustment and a built-in retractable flash with TTL automatic exposure compensation.

As with the EOS IX, Canon's first Advanced Photo System SLR, the EOS IX7 uses the EF lens mount system, so it can be used with all EF lenses and accessories that are available for 35mm EOS cameras.

Two new lenses have also been launched at this time, with compact lightweight design specifically for the EOS IX7. The EF 22-55mm f/4-5.6 USM lens features a replica aspherical lens for ultra-wide-angle coverage up to 22mm and a focal length equivalent to 28mm to 69mm in 35mm format. Whilst the EF 55-200mm f/4.5-5.6 USM lens provides a high magnification zoom ratio alongside a standard range (equivalent to 69mm to 250mm in 35mm format). Both lenses retain compatibility with the EOS series of 35mm format cameras.

Canon EOS IX7 - Ultra Compact

Weighing just 360g, the EOS IX7 is 18% lighter and slightly narrower than the EOS IX. This makes the camera ideal for those demanding a portable and attractive SLR camera.

Canon EOS IX7 - Advanced Photo System Features

In addition to all the IX features available on the EOS IX, Canon has added two new functions to the EOS IX7; print quantity and title selection.

A print quantity setting enables users to select the number of prints of each shots (from 0 to 9) either before or after taking the picture. Using this feature, the number of extra prints of a picture can be recorded immediately so the photographer does not have to remember how many are required.

The title selection feature gives users the option to select from up to 100 titles from 12 languages for a single frame, sequence of pictures or whole film. Titles are printed on the back of the picture.

Canon EOS IX7 - Focusing

A three point auto focus system enables the camera to focus on off-centre subjects. The focus point can be selected automatically or manually. Focus mode (One Shot or Al-Focus) is set automatically. A focus point indicator in the lower margin of the LCD viewfinder and on the external LCD panel enables the photographer to check on which part of the image the camera is focusing.

Canon EOS IX7 - Exposure Control

Metering, compensation and exposure control are identical to that of the EOS IX, except that the maximum shutter speed range is from 30 to 1/2000 of a second and the x-sync speed 1/125 seconds.

Nine AE modes give users the option of a variety of automatic exposure options for flexibility as well as full manual operation.

Canon EOS IX7 - Flash

A built-in retractable TTL auto pop-up flash includes a red-eye reduction function, has a zoom reflector giving coverage for lenses as wide as 22mm, has guide number of 10m at ISO 100 and is compatible with the E-TTL flash system.

Canon EOS IX7 - Film Loading

In addition to easy drop-in loading, the EOS IX7 features a cartridge cover safety lock.

The EOS IX7 with EF22-55mm USM lens is available from April at a price of £400 in UK.

CANON UK

www.canon.co.uk

Canon IXUS Z70 APS Compact Camera

Canon IXUS Z70 APS Camera

Canon has launched another Advanced Photo System camera to enhance its IXUS range, the Canon IXUS Z70. Based on the well know IXUS design, the stainless steel body and compact size of the IXUS Z70 are combined with a 3x zoom lens and light guide flash.

Measuring just 95 x 64.5 x 32mm, the Canon IXUS Z70 is marginally bigger than the IXUS so that it can incorporate the high quality 23-69mm f/4.5-9.9 with GMo aspherical lenses (equivalent to 29 to 87 on a 35mm camera).

Canon IXUS Z70 - Light Guide Flash

The new Light guide flash system introduced for the first time on the IXUS Z70 is more efficient than normal flash systems and, being smaller, is incorporated into the sleek design of the camera to slide out automatically when the camera is turned on.

Uniform illumination is provided by using a light tube, acrylic light guide and a small reflection umbrella at the back of the flash. As light is dispersed to match the photographic field, the ratio of lost light is improved by about 35%. As a result, a more consistently lit subject area is obtained.

Additionally, miniaturisation is possible because there is no need for a fresnel lens or large reflection umbrella. As the flash unit slides out from the main body of the camera, the distance between flash and lens is increased, further reducing red-eye effect.

Canon IXUS Z70 - Advanced Photo System (APS)

APS features on the IXUS Z70 include mid roll film change and print quantity setting. The print quantity setting enables users to select the number of prints of each shots (0 to 9) either before or after taking the picture. Using this feature, the number of extra prints of a picture can be recorded immediately so the photographer does not have to remember how many are required.

Other APS features include print format selection, date/title back printing, drop-in loading and IX data exchange which records eleven types of photographic data on each frame to ensure consistently high picture quality.

Canon IXUS Z70 - Three Point Auto Focus

The hybrid auto focus system combines the advantages of infra-red auto focus, which works well at close range and in low light, with passive autofocus which can operate through glass and is highly accurate at longer distances.

The system also incorporates a three point distance measuring system to give sharp images from wide angle through to telephoto. Five infra-red beams change the illumination angle according to zoom position of the lens so that correct focus is almost guaranteed.

Other features incorporated are five flash modes - including red-eye reduction and auto back-lit -, +1.5 automatic exposure compensation and a minimum focusing distance of just 60cm.

The Canon IXUS Z70 is available from April at a price of £260 in UK.

CANON UK

www.canon.co.uk

Yashica Acclaim 100 & Zoom 200 APS Compact Vameras

Yashica Acclaim 100 and Yashica Acclaim Zoom 200 APS Compact Cameras

Yashica Acclaim 100 APS Compact camera

© Yashica Optical Division / Kyocera

Yashica Acclaim Zoom 200 APS Compact camera

© Yashica Optical Division / Kyocera

Yashica enters the APS (Advanced Photo System) market in early 1996, with the introduction of its new Yashica Acclaim 100 and Yashica Acclaim Zoom 200 cameras at the 1996 Photo Marketing Association (PMA) Exposition, February 22-25 at Las Vegas Convention Center. 

Both new APS Lens Shutter compact cameras are specifically designed for use with the new APS format, which provides photographers with a higher level of flexibility and convenience other types of film.

Focal length is the differentiating factor on the new cameras. The Yashica Acclaim 100 has a 25mm (three elements in three groups) super-sharp, coated, wide angle glass lens. The Acclaim Yashica Zoom 200 has a 30-60mm (five elements in five groups) power zoom lens that makes it easy to go from wide angle to telephoto at the touch of a button.

Both the Yashica Acclaim 100 and Yashica Acclaim Zoom 200 are equipped with a switch that takes advantage of the flexibility of APS technology, making it possible to mix three different sizes of prints on the same roll of film. The three print size options include C ("Classic" 4"x6" format), P (4" x 12") format and H (which conforms to the format of HDTV or wide-screen television 4"x7"). Both new cameras have a Real Image Viewfinder that changes according to which print size is selected.

Other features shared by the Yashica Acclaim 100 and Yashica Acclaim Zoom 200 include a built-in active infrared auto-focus system; a 10 second self-timer; an automatic exposure system; and a five-mode flash system with red eye reduction). The digital information center on both cameras displays the film counter, flash mode, self-timer, low battery waming and date and time.

In addition, the Yashica Acclaim Zoom 200 also offers an infinity lock mode to ensure perfectly focused pictures when shooting through glass. When infinity mode is selected, it is indicated in the viewfinder.

Both new Yashica/APS cameras utilize basic Print Quality Improvement (PQl) technology whereby the camera "communicates" with the film via a magnetic coating on the surface of the film. PQI records scene and status information on the magnetic strip. Information is then transferred from the film to the processor, resulting in improved picture quality.

Additionally, both cameras will make photographic record keeping more convenient than ever before. Date or time will be automatically printed on the back of the processed prints. With the prints, developed film will be returned, uncut in its original protective cassette with an index print that makes it very easy to order reprints or enlargements.

YASHICA OPTICAL DIVISION

www.yashica.com

Updated Post

Canon USA at PMA 1996 - Advanced Photo System Cameras Announcement

Canon USA at PMA 1996 - Advanced Photo System Cameras Announcement

Canon USA has announced it will unveil four new cameras for the Advanced Photo System at this year's PMA Trade Show and Convention. Canon's lineup of Advanced Photo System cameras include three compact models and one single lens reflex (SLR) model.

What is the Advanced Photo System

The Advanced Photo System is more than a new film system. Developed as a joint effort between Canon, Kodak, Fuji, Minolta and Nikon, the Advanced Photo System is a new photographic system that defines a new standard in photography.

The Advanced Photo System is based around a new, compact film cartridge designed to drop into a camera without the need for further loading steps. An optical data disk on the cartridge is automatically read by the camera, indicating the film speed and other data.

Visual Exposure Indicators (VEI) on the exterior of the cartridge enable users to tell at a glance whether the film is entirely unexposed, partially exposed, fully exposed or processed. The Advanced Photo System minimizes the risk of simple, yet common mistakes, by consumers to provide them with optimum satisfaction with their cameras.

Canon's Role in the Advanced Photo System

Canon's involvement with the Advanced Photo System is based on a desire to help emphasize the joys photography can bring to consumers worldwide. The needs of consumers are constantly changing, including the need for easy-to-use, advanced imaging technology. It is important for manufacturers, in all industries, to develop new technologies which will enhance the quality of life for today's consumers. Canon believes that the Advanced Photo System will be attractive to a wide variety of photographers searching for more satisfaction from their photography.

Canon also believes that there will be a harmonious co-existence between current 35mm format cameras and the Advanced Photo System. While the Advanced Photo System will certainly attract a wide variety of consumers, Canon believes there is still a very important place for traditional 35mm format cameras and film.

The introduction of the Advanced Photo System marks the beginning of a new system of photography that offers consumers new ways of seeing the world around them and also creates new ways of organizing and storing their photography. "Canon's diverse line of Advanced Photo System cameras will provide all photographers with an opportunity to utilize the new technology the Advanced Photo System has to offer," said Haruo Murase, president and CEO of Canon U.S.A.

"Canon has always been committed to the idea that photography should be made accessible to consumers everywhere. Canon's involvement with the Advanced Photo System furthers that commitment," added Ted Ando, director and general manager of Canon's Camera Division.

Canon's Product Line-Up Announcement

This year Canon plans to introduce four new cameras dedicated to the Advanced Photo System. The new line of Canon Advanced Photo System cameras include:

- a 2x zoom lens ultra-compact camera called ELPH, which will be the first Canon compact Advanced Photo System camera available in the product line;

- a 4x zoom lens compact camera;

- a single focal length autofocus compact model and;

- an SLR model.

The Canon ELPH will be available at the end of April. The other models will be available in the fall of 1996.

CANON USA

www.usa.canon.com

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