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Double Portrait: Paula Scher and Seymour Chwast, Graphic Designers at Philadelphia Museum of Art
Curator: Kathryn Bloom Hiesinger
December 2, 2012 - April 14, 2013
In his poster “War is Good Business: Invest Your Son” (1967), Seymour Chwast used a collage style of Victorian wood-block typography, photography, and bright color to create a dense, visually busy surface that activates his ironic text message.
Paula Scher's poster for the theater’s production of “Bring in ‘Da Noise, Bring in ‘Da Funk” (1995) sets the play’s title and theater logos around the silhouetted image of the tap artist in different visual rhythms which convey the sound of the performance. Paula Scher’s environmental graphics for the New Jersey Performing Arts Center’s Lucent Technologies Center for Arts Education (2001), utilizes super graphics to redraw the exterior of the sixty-year old school building in typography with painted words loudly announcing the school’s program as “Theater, Music, Dance.”
Seymour Chwast has created more than 100 posters and has designed and illustrated more than 40 children’s books. His work has been the subject of Seymour Chwast: The Left Handed Designer (Abrams, 1985) and Seymour: The Obsessive Images of Seymour Chwast (Chronicle, 2009). Museums such as the Museum of Modern Art and the Library of Congress have collected his posters, and he has lectured and exhibited worldwide.
Paula Scher has been the recipient of hundreds of industry honors and awards and served on numerous boards. Her work is represented in the permanent collections of museums including the Museum of Modern Art, New York, and the Centre Georges Pompidou, Paris. She has lectured and exhibited all over the world, and has taught for more than 20 years. She has authored numerous articles and is a frequent design contributor to The New York Times, GQ and other publications. In 2002, Princeton Architectural Press published her career monograph Make It Bigger as well as her map-based paintings, installations, drawings, and prints in Paula Scher: Maps, in 2011.
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Saul Bass: The Hollywood Connection
Source: Skirball Cultural Center - Left: Saul Bass in his studio, circa 1974; courtesy of the Academy of Motion Picture Arts and Sciences. - Right: Saul Bass–designed poster for Alfred Hitchcock’s Vertigo; © Paramount Pictures.
Saul Bass: The Hollywood Connection, an exhibition focusing on the graphic designer’s acclaimed work for the American film industry, was presented at the Skirball Cultural Center from January 4 through April 1, 2007. The exhibition included more than 20 movie posters and six soundtrack-album covers designed by Saul Bass for such films as Vertigo (1958), Anatomy of a Murder (1959), Exodus (1960) and In Harm’s Way (1965). It also featured, on continuous loop, a rare 22-minute montage —edited by Saul Bass and his wife, Elaine— of many of Bass’s motion-picture title sequences, from The Man with the Golden Arm (1955) to The Age of Innocence (1993). These are recognized as among the most innovative title sequences ever produced in Hollywood. Alternately screened with the montage were Why Man Creates (1968), the Oscar-winning short documentary Saul Bass produced and co-directed with Elaine Bass.
SAUL BASS (1920–1996) attended the Art Students League in Manhattan in his native New York. He then studied at Brooklyn College under the painter, designer and educator Gyorgy Kepes, a Hungarian émigré who had collaborated with Bauhaus artist and professor László Moholy-Nagy in 1930s Berlin. Gyorgy Kepes introduced his student to the Bauhaus movement and to Russian Constructivism, the styles of which influenced Saul Bass’s art.
Following his schooling, Saul Bass began working as a commercial artist in New York, but he felt constrained by the creative limitations of the city’s advertising agencies. Saul Bass moved to Los Angeles in 1946 and opened his own studio, Saul Bass & Associates, in 1952. During his distinguished career, Saul Bass became a graphic-design legend for conceiving the corporate identity packages of such companies as AT&T, Warner Communications and United Airlines. The logos he created for these business giants are considered among the most instantly recognized in 20th-century American popular culture.
Award-winning filmmaker Otto Preminger was the first to offer Saul Bass the opportunity to design a title sequence, for the film Carmen Jones (1954). Saul Bass approached the formerly unremarkable moments before the film began as an opportunity to set audience mood and enhance entertainment value, not just list credits. The following year, for the opening sequence to Otto Preminger’s The Man with the Golden Arm, Saul Bass used an animated paper cut-out of a disjointed arm, which helped draw the audience into the film’s tale of drug addiction from the very first frames. On view will be the now-famous and often-imitated title sequence for The Man with the Golden Arm along with the poster and soundtrack-album cover, both of which repeated the disjointed-arm motif. Taken together, these works reveal the visual identity Saul Bass created for the film as a whole.
From this groundbreaking early work, Saul Bass would eventually work with illustrious filmmakers Alfred Hitchcock, Stanley Kubrick, John Frankenheimer, Billy Wilder and many more. These directors valued Saul Bass’s innovative use of animation, live action and dynamic typography. Saul Bass —who, beginning with Spartacus (1960), worked in collaboration with his wife, Elaine— created more than 50 title sequences and fully integrated advertising campaigns for such celebrated films as North by Northwest (1959) West Side Story (1961), Vertigo, Exodus and Grand Prix (1966). The title sequences for these films were featured in the exhibition’s montage. For Hitchcock’s Psycho (1960), Saul Bass not only contributed the title sequence but helped to storyboard the film. A reproduction of Bass’s storyboard for the film’s classic shower scene were also displayed in the exhibition.
After winning, in 1969, the Academy Award for Best Documentary, Short Subjects, for Why Man Creates, an animated film exploring the nature of creativity, Saul Bass took a nearly decade-long hiatus from film work and focused on his landmark graphic-design campaigns for companies worldwide.
The Basses returned to the movies in the 1980s, producing the title sequences, among many others, for Danny De Vitos’s War of the Roses (1989), Billy Crystal’s Mr. Saturday Night (1992) and Martin Scorcese’s GoodFellas (1990) and Cape Fear (1991). The montage in the exhibition includes these later works. In 1991 and 1993–1996, Saul Bass designed the official posters for the Academy Awards, all of which were displayed in the exhibition. Saul Bass had served as a member of the Academy’s Board of Governors for nine years.
Saul Bass: The Hollywood Connection was on view in the Skirball’s Ruby Gallery and Hurd Gallery. The exhibition was presented as part of the Skirball’s Our California series, exploring the changing cultural, social and civic forces that have shaped California.
Related film screenings: During the run of Saul Bass: The Hollywood Connection, the Skirball presented free Tuesday afternoon screenings of the following films for which Saul Bass created the title sequences and advertising campaigns: Psycho (January 9) Vertigo (January 23), Anatomy of a Murder (February 6) and Bonjour Tristesse (February 27). The Skirball also showing Phase IV, a rarely screened science-fiction film directed by Saul Bass (February 22).
The Exhibition was developed with the curatorial guidance of the FILM ARCHIVE OF THE ACADEMY OF MOTION PICTURE ARTS AND SCIENCES.
SAUL BASS: THE HOLLYWOOD CONNECTION
January 4–April 1, 2007
SKIRBALL CULTURAL CENTER
2701 N. Sepulveda Blvd.
Los Angeles, CA 90049
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